important figures of speech‚ and the skillful use of puns makes advertising language vivid and humorous. This paper explores punning and the translation of puns in English advertisements. It deals with various ways to form puns‚ and the techniques used in translating puns in English advertisements. Key Words: advertising English‚ advertisement‚ pun‚ translation""ContentsAcknowledgementsiAbstractiiii1Introduction12The Characteristics of Puns Used in Advertisements22.1 Homophonic Puns32.2 Semantic Puns42
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The importance of translation in international business Hang Rong Contents Translation•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••3 International business••••••••••••••••••••••••••••••••••••••••••••••••••3 Translation in international business•••••••••••••••••••••••••••••••••••••••3 Translators and interpreters••••••••••••••••••••••••••••••••••••••••••••••5 Finding the right translation service•••••••••••••••••••••••••••••••••••••••6 Conclusions••••••••••••••••••••••••••••••••••••••••••••••••••••••••••6
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Transmission of Ideology through Translation: A Critical Discourse Analysis of Chomsky’s “Media Control” and its Persian Translations Zahra Khajeh Islamic Azad University‚ Bandar Abbas Branch roshanak82kh@yahoo.com Hajar Khanmohammad Islamic Azad University‚ Central Tehran Fer987295kia@yahoo.com Abstract Among factors that might manipulate translators’ mind while producing a text is the notion of ideology transmission through text or talk. Adopting Critical Discourse Analysis (CDA) with particular
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Translation studies‚ in recent years‚ have become more prominent among different fields of study. Each year with more journals and essays being published concerning this major‚ more attention is focused on it and more students are attracted towards it. There are different reasons for people to focus on this field of study. Reasons such as field of interest‚ communication aims‚ job opportunities‚ etc are some of them which are explained in what follows. The firs reason for most translation students
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colloquialisms and so on. An idiom‚ the essence of a language‚ is deeply embedded in culture‚ and thus culture-loaded. In idiom translation‚ how to convey the cultural connotation has always been considered the most difficult part. Generally‚ there are two strategies adopted to translate idioms which are domestication and foreignization. Domestication demands a closeness of the translation to the readers language to achieve the goal of smoothness. In domestication a transparent‚ fluent style is adopted in
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Cultural differences and translation of idioms Language and culture are closely connected and inseparable‚ as a language idiom is the essence of the deposition of the fascinating history and culture. Because of geography‚ history‚ religion‚ customs and other aspects of life differences between Chinese and English Idioms carrying characteristics of the different cultures and cultural information‚ so English-Chinese Idioms often encounter many difficulties. From the geographical environment‚ historical
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Introduction The main task of the translator – to use all knowledge of theoretical bases of translation for transfer the communicative function of the original‚ as knowledge of theoretical bases of translation and extralinguistic realities are necessary conditions of translation. Suppliers and producers of production do everything possible to attract as much as possible consumers. For this purpose advertizing appears on screens of our television‚ by radio‚ also it appears in the form of advertizing
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The Development of Machine Translation Abstract The information age has promoted the development of machine translation‚ but also for its higher requirements. Machine translation in experienced "Loyalty" is not ideal. The article attempts to machine translation researchers mention that recommended that Context and culture.The Context consider contribute little strength of the study‚ with a view to the development of machine translation. Key words machine translation; comprehensibility; loyalty;
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A Brief Look at The Quality of A Translation (Translation of Faulkner’s ‘Sanctuary’ by Farhad Qebraii) BY Ali Kavoosi Course Instructor: F. Asadi Ph.D. Abstract The article is an evaluative work on a translation of Faulkner’s Sanctuary by Farhad Qebraii. To do so the standard norms are got from Blum Kulka’s article “shifts of cohesion and coherence in translation” and the level of accepted changes through the translation is considered. The translation by Qebraii is accepted as a qualified one
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ABSTRACT Most research in Machine translation is about having the computers completely bear the load of translating one human language into another. This paper looks at the machine translation problem afresh and observes that there is a need to share the load between man and machine‚ distinguish ‘reliable’ knowledge from the ‘heuristics’‚ provide a spectrum of outputs to serve different strata of people‚ and finally make use of existing resources instead of reinventing the wheel. This paper describes
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