easy and convenient to translate. Such segments of a text are known as units of translation. V.N.Komissarov uses the term “переводема” to refer to this notion. One of the foreign pioneers of the theory of translation J. Catford introduced the term ‘rank of translation’ in his book “A Linguistic Theory of Translation” (London 1965) which was used in a similar meaning. According to S.B. Tyulenev‚ the unit of translation should be termed translateme (транслатема) and defined as a combination of a linguistic
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Translation procedures‚ strategies and methods Technical procedures (Nida) Technical procedures (Nida) Analysis of the source and target languages Analysis of the source and target languages Analysis of the source and target languages Analysis of the source and target languages Organizational procedures (Nida) Organizational procedures (Nida) Constant reevaluation of the attempt made; contrasting it with the existing available translations of the same text done by other
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view of literal translation might be that it consists in the one for one substitution of the word forms of the target language for the word forms of the source language.This is what normally meant by the term "literal translation".Yet ‚ this view is unrealistic.Literal translation‚ also known as direct translation‚ is the rendering of text from one language to another "word-for-word" (Latin: "verbum pro verbo") rather than conveying the sense of the original. Literal translations thus commonly mis-translate
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OF TEXT TRANSLATION IN ADVERTISING Moskvitina A.V.‚ stud.‚ Superviser: Vakurina N.A. Tomsk Polytechnic University Modern mass media have triggered the distribution of the international advertizing activity. Nowadays‚ the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus‚ the knowledge of theoretical bases of the process is not only an indispensable condition‚ but also the quality assurance of the translation.
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analysis of the roots‚ prefixes and suffixes is necessary in order to translate the terms acutely and succinctly. Some terms can be transliterated into Chinese language while some need to be paraphrased into Chinese according to the context. The translation of medical terms should not only be accurate‚ but should also be concise‚ easy to understand and avoid being ambiguous. Article One: Blockade of Lymphocyte Chemotaxis in Visceral Graft-versus-Host Disease 1. Graft-versus-host Disease: Graft
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corpora in translation‚ types of corpora and general application of different corpora in translation studies. 2.1 Why use corpora in translation studies According to Bowker and Pearson (2002:9)‚ a corpus is “a large collection of authentic texts that have been gathered in electronic form according to a specific set of criteria”. (Bowker and Pearson 2002:9) and corpus research has greatly influenced the way we study and investigate translation a lot. The use of corpus in translation studies is relatively
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Cross-cultural Translation Studies as Thick Translation Theo Hermans (University College London) 1 Aristotle Let me begin with two specific examples. Both will have a familiar ring. I do not intend to discuss either example in any detail. They merely serve to illustrate‚ however briefly‚ the kind of problem I am trying to address. My first case concerns Aristotle‚ and more particularly John Jones’ book On Aristotle and Greek Tragedy (1962‚ 1971). In the history of readings‚ of interpretations‚
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度和标牌翻译的准确度上，但是相关的问题依然存在。 本文运用“翻译目的论”的原理，从翻译的目的性出发，列举例证分析了广州公共标识语的翻译现状，对几种不同类型的公共标示牌进行理论分析，指出错误，并提出相应翻译策略。 [关键词] 公示语标牌、翻译目的论、旅游 Translation of Public Signs in Guangzhou：Skopos Theory Perspective [Abstract] The translation in tourism plays the important part in overseas travel while bilingual public sign is an essential part of the translation in tourism. Guangzhou‚ as an economic and cultured capital of south area in china‚ attracts millions of foreigners. It is doing better in bilingual
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Translation and Technology Palgrave Textbooks in Translating and Interpreting Series Editors: Gunilla Anderman and Margaret Rogers‚ The Centre for Translation Studies‚ University of Surrey‚ UK Palgrave Textbooks in Translating and Interpreting bring together the most important strands of thinking in a fast-developing field. Volumes in the series are designed for Masters students in Translation Studies and Interpreting‚ as well as for upper-level undergradutaes considering a career in this area
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The study of translation has been the center of attention of several scholars and schools of thought during the last three decades. Some terms related to the field of translation studies belong to a common language that it has been incorporated to the everyday language of translators; such as correctness‚ similarity‚ fidelity‚ original text‚ adaptation‚ equivalence‚ translation strategies‚ among others. However‚ most of the time these translations and equivalences express a connection between the
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