Pepsi advertising endeavour Pepsi has always formulated advertising strategies keeping in mind its target group. Its target group has always been the youth. Pepsi’s basic advertising techniques: a) Catchy tag lines and associate lines b) Evolution of the logo c) Association with main sports events d) Youth icons as brand ambassadors i. Creativity in advertisements ii. Grabbing attention a) Catchy tag lines and associate lines: Ever since Pepsi’s entry into India
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Lecture 1 Introduction: Translation and Translation Studies Translation and Translation Studies (Definition and a brief history of the discipline) Hermes the god of thieves and liars is also the god of translation. But he has so many other tasks as the god of roads‚ commerce‚ travel (these can be connected to translation) as well as arts‚ magic and crafts not talking about matrimonial matchmaking… A translator has‚ at least‚ as many tasks and roles when translating that I hope
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different local translation offices that were selected randomly and are located in Abudhabi. It was done face to face and name of interviewees and offices are kept unknown for privacy matters. The interview included eight questions‚ started generally then it got more specific and straight to the point. The purposes of the interviews were to know the percentage of using
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Online Transaction Processing (OLTP) The following is partially extracted from GC33-0754-00. 1. Overview An application is a particular use to which a data processing system is put‚ for example‚ a payroll application or an order entry application. Commercial applications typically process many similar items‚ for example‚ an order in an order processing system‚ a seat reservation in an airline booking system‚ or a credit query in a credit control system. The processing of one of these items is a
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The Coca Cola and Pepsi War 1. Why is the soft drink industry so profitable? * The soft drink industry remains profitable because of the market share based on Porters Five Forces. * Coke has protected its recipe for over a hundred years as a trade secret‚ and has gone to great lengths to prevent others from learning its cola formula. The company even left a billion-person market (India) to avoid revealing this information. As a result of extended histories and successful advertising
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Coke v. Pepsi – 5 Forces Analysis Industry concentrate produces High intensity (depends on price/advertising cost/ high number of substitutes(low calorie drinks/no carb drinks/ not carbonated drinks like orange juice) Pepsi products /Coke products New Entrants (barriers/rivalry) High Intensity-Brand recognition dominant market/ patents on style and colors Network relationships & high cost of entry established such as distribution‚ warehouse‚ bottlers‚ and shelf-location high marketing
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beirut | FINANCE 210 CASE | PEPSI VS. COCA COLA | Instructor: Leila Atwi | | 12/12/2010 | Raneem Jaffal (Ratio Computation) Jana Haounji (Ratio Analysis) Alexandra Aboulhosn (Recommendations and Comparison) This is a financial comparison between Pepsi and Coca Cola in terms of company liquidity‚ solvency‚ asset management‚ profitability‚ and valuation between the years 2008 and 2009 respectively. | Part One: Pepsi Ratio Analysis: Pepsi PEPSI RATIOS | | 2009 | 2008 | Percent
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Outline Thesis Statement: Difference in eastern western culture causes a thing different in value orientation‚ Translation of a work of a movie gets a way of direct translation‚ and‚ it ’s possible to admit for an audience. It’s need to changed the Culture in the movie. Ⅰ. Introduction: China ’s movie translation enterprise has passed through more than 50 year magnificent course‚ Movie translator offered many outstanding translated movies to the mass audiences. Through these outstanding
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Abstract Mercury exposure has become a serious‚ mainstream topic that has attracted mass amounts of global attention. Exposure to toxic levels of mercury is devastating to the developing central nervous system and general physiological systems in humans. Studies have suggested that mercury exposure can affect limb coordination‚ academic performance and mercury may have a role in other developmental disorders. There are many ways humans may be exposed to mercury in their daily lives. Populations
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TRANSFER PRICING IN INDIA FOR DOMESTIC TRANSACTIONS Vishal Achanta‚ No.632 All references to the ‘statute’ must be construed to mean the Income Tax Act‚ 1961‚ as amended by the Finance Act‚ 2012. Transfer pricing is a relatively new concept in the Indian taxation regime‚ and transfer pricing with respect to domestic transactions is barely a year or two old. This article aims to explore the basics of transfer pricing and specified domestic transactions in India‚ and identify areas of improvement
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