important figures of speech‚ and the skillful use of puns makes advertising language vivid and humorous. This paper explores punning and the translation of puns in English advertisements. It deals with various ways to form puns‚ and the techniques used in translating puns in English advertisements. Key Words: advertising English‚ advertisement‚ pun‚ translation""ContentsAcknowledgementsiAbstractiiii1Introduction12The Characteristics of Puns Used in Advertisements22.1 Homophonic Puns32.2 Semantic Puns42
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2013 Machine Translation VS. Human Translation From cultural perespective Introduction Today‚ computers are used in all fields‚ and even almost every field has it ’s own software packages. Using computers to translate a text from one language to another refered to machine translation [MT]. Machine translation is an interesting technology for human translators. It is a fact that MT software can translate texts very quickly. The question is that: Are these machine translations perfect? Are
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Multinational consolidation and currency translation • Consolidated financial statement Consolidated financial statements are financial statements that factor the holding company’s subsidiaries into its aggregated accounting figure. It is a representation of how the holding company is doing as a group. The consolidated accounts should provide a true and fair view of the financial and operating conditions of the group. Doing so typically requires a complex set of eliminating and consolidating
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corpora in translation‚ types of corpora and general application of different corpora in translation studies. 2.1 Why use corpora in translation studies According to Bowker and Pearson (2002:9)‚ a corpus is “a large collection of authentic texts that have been gathered in electronic form according to a specific set of criteria”. (Bowker and Pearson 2002:9) and corpus research has greatly influenced the way we study and investigate translation a lot. The use of corpus in translation studies
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Lost in Translation (2003). Director: Sofia Coppola. Summary The film takes place in Tokyo where two characters find themselves feeling alone and lost in the foreign landscape. Bob‚ a famous American actor‚ and Charlotte‚ who is married to constantly working photographer‚ are drawn to each other. They grow sympathetic towards one another and together they navigate the spaces (clubs‚ restaurants‚ karaoke bars) of an unfamiliar culture. They gain a deeper understanding of one another. Charlotte
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Cultural differences and translation of idioms Language and culture are closely connected and inseparable‚ as a language idiom is the essence of the deposition of the fascinating history and culture. Because of geography‚ history‚ religion‚ customs and other aspects of life differences between Chinese and English Idioms carrying characteristics of the different cultures and cultural information‚ so English-Chinese Idioms often encounter many difficulties. From the geographical environment‚ historical
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Translation studies‚ in recent years‚ have become more prominent among different fields of study. Each year with more journals and essays being published concerning this major‚ more attention is focused on it and more students are attracted towards it. There are different reasons for people to focus on this field of study. Reasons such as field of interest‚ communication aims‚ job opportunities‚ etc are some of them which are explained in what follows. The firs reason for most translation students
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The music-linked translation phenomenon has a significant imbalance between music and verbal text. Voice-over should be concerned with a tempo of a film and characters’ speech‚ when the music starts and stops‚ also try to depict as authentically as possible the characters’ dialect. In addition‚ long phrases in the target text can be changed and put somewhere else in the musical piece if there are repetitions. Although Holomb does not suggest doing so because it can miss essential parts of not only
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According to Fromkin (2011)‚ grammar translation is a technique or method of second-language learning in which the student memorizes words and syntactic rules and translates them between the native language and target language. In other words‚ grammar translation method is a foreign language teaching that requires students to translate words and memorize. The goal is to make sure that the student able to read and translate the target language. Grammar translation method is a traditional method and
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Extension 1. Lost in Translation. Directed by Sophia Coppola in the form of a comic melodrama‚ Lost In Translation pursue’s a view that until recently‚ had been left unanswered in many films alike‚ however Lost In Translation takes a different pathway‚ apprehending the viewers attention via a clandestine interpretation of love. Bob (Bill Murray)‚ the protagonist of Lost In Translation appears to be of a quite tedious nature at first. His film career has passed him by with his last major film
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