RICHARD BRANSON’S VIRGIN GROUP —Problems— Although certainly notorious‚ Richard Branson’s Virgin Group has experienced several problems. In the short-term‚ brand overextension has become a threat since the company has entered multiple markets. Brand overextension leads to damaging the comprehensive Virgin brand. Since the Virgin brand itself is the company’s greatest asset‚ protecting the brand image is critical. The Virgin brand image has a connotation of value and lifestyle. Due to many joint ventures
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Trait and Behavioral Leadership theories Heather Brown‚ Kerry Degnan‚ Chando Newman‚ Dawn Stewart‚ EDL/500 May 14‚ 2012 Rynette Upson There are several theories on leadership that have contributed to
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Entrepreneur’s Biography Submitted by: Erik Hoyer Submitted to: Sean Wise Course: ENT 526 Date: November 11‚ 2010 Richard Branson Overview Sir Richard Charles Nicholas Branson is one of the world’s greatest entrepreneurs. He was born in London‚ Enlgand in July 18‚ 1950. This British entrepreneur is best known for his Virgin Group‚ who has over 360 companies under the Virgin brand. His first succesful business just started when he was just 16 years old‚ with a student magazine.
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Leadership and Management Traits and Theories Cheri Adams HCA340: Managing in Health & Human Services Instructor: Celya Tilley October 3‚ 2011 Leadership and Management Traits and Theories An article from The Leadership Quarterly reported on a study: found that by and large‚ many bosses today are dishonest with and about their workers. The study specifically pointed out some damming evidence reported by workers about the honesty of their bosses: • 39% said their supervisors
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Leadership style of Sir Richard Branson and Knight Bill Gates Table of Contents 1. Executive summary 3 2. Introduction 4 3. Get to know Sir Richard Branson 5 4. Get to know Bill Gates 6 5. Leadership styles used by Sir Richard Branson 7 6. Leadership styles used by Knight Bill Gates 10 7. Comparison of the leadership styles of Sir Richard Branson and 12 Knight Bill Gates 12 8. Which of the two characters seemed to be more effective
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"There are so many things going on around the world and only so many hours in the day."- Richard Branson. Richard Branson is a well known entrepreneur who dropped out of school at the age of 16 to start his first business‚ and became a millionaire by the age of 24. He flies around the world in a balloon‚ breaks world records and likes dangerous stunts. He is an ultimate brand builder commonly associated with fun‚ adventure and success. He is a leader and driving force to around 250 companies‚ employing
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Charismatic Entrepreneur Richard Branson 9Csikzentmihalyi¶s Flow TheoryRichard Branson¶s career path‚ although unorthodox‚ is a testament to Virgin¶s business practices that are founded in the theory of flow as described by Mihalyi Csikzentmihalyi. VirginGroup¶s communication style encourages employees to innovate and express their own opinionswithin the organization in order to remain in flow. Branson¶s leadership communication styleand the fundamental principles of the entire corporation are based
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developments of leadership trait theory‚ explaining‚ in detail‚ the content and characteristics of charismatic leadership theory‚ implicit leadership theory‚ effective leadership theory‚ leadership competency theory and other modern leadership theory. On this basis‚ this article points out that shifting of research paradigm and comprehension of research level‚ system of research methods are the key to development and its social importance. At the same time‚ development of leadership trait theory shows that
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Leadership Traits Although research has shown that the presence of specific traits alone do not ensure successful leadership‚ it has been proven that successful historical leaders share certain key traits. According to Shelley Kirkpatrick and Edwin Locke‚ “leaders do not have to be great men or women by being intellectual geniuses or omniscient prophets to succeed‚ but they do need to have the "right stuff" and this stuff is not equally present in all people” (Kirkpatrick & Locke‚ 1991‚ p. 12)
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Comparison of the Leadership Styles of Sir Richard Branson and Haruka Nishimatsu | December 2012 | Sir Richard Branson‚ Chairman and CEO of Virgin Atlantic‚ and Mr Haruka Nishimatsu are two contrasting leaders that have adopted leadership styles that suit the vastly different Japanese and British cultures. | An exploration of cultural suitability of managerial styles | Comparison of the Leadership styles of Haruka Nishimatsu‚ JAL CEO and Richard Branson‚ chairman of Virgin Atlantic‚. On a
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