Figure 3 List of TablesChapter One Introduction 4 1.1 Background of Chinese Internet service industry 5 1.2 Background of Tencent 7 1.3 The current events - Tencent VS 360 Safeguard 9 1.4 Scope‚ sources and methodology 10 Chapter Two: Literature Review 12 2.1 PEST analysis 12 2.2 SWOT 15 2.3 More on the difference and relationship between PEST and SWOT 16 2.4 Marketing Mix (4P) in Internet contexts 17 λ Products or services 19 λ Price 22 λ Place 24 λ
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Media – How Social Media Has Changed Marketing Methods Social media‚ although a relatively recent phenomenon‚ is becoming an Increasingly important part of any business’s marketing and client base development platform. According to Dragon‚ “The perception of social media marketing has shifted quickly - no longer viewed as a trendy or passing fad‚ having a flexible and well-managed presence in each of the “big three” (Facebook‚ Twitter‚ and Google+) has become a must for any business seeking
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INTERNET MARKETING AND ITS IMPACT GLOBALLY BOTH POSITIVELY AND NEGATIVELY. INTRODUCTION. Internet marketing. Refers to advertising and marketing efforts that uses the web and emails to drive direct sale via commerce. 14 years ago J. A. Quelch and L. R. Klein described in their article The Internet and internal marketing‚ (Quelch and Klein‚ 1996) how the development of the internet could affect global markets‚ new products development‚ market research process and other aspects of international marketing
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BUS508 – Contemporary Business Internet Technology‚ Marketing‚ and Security Submitted to : Anne Nelson Prepared by : Dunella Patel Date : 12/1/2012 Social Media Marketing: The use of internet and social networking in the workplace has grown substantially over the last few decades. Because of this‚ individuals are now using the internet in various ways. Technologies such as social networking sites‚ blog sites and other innovations give individuals a chance to interact with one another
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In this modern age of internet almost every progressive business have web presence‚ some of people think that website is just a commercial requirement but others think that it is mandatory to run their company activities. These different theories about internet have been discussed a lot in recent marketing literature. In the past decade marketers have been arguing about the role of internet in marketing. In the start marketers used internet as communication tool but as time passed they realized the
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Air France Internet Marketing: Optimizing Google‚ Yahoo!‚ MSN‚ and Kayak Sponsored Search Kellogg KEL319 CASE BACKGROUND In 2007 Air France operated in the fiercely competitive business of international and domestic airline travel services. Catering to both business and leisure travelers‚ Air France turned to Internet marketing campaigns and search engine optimization to reach large customer segments in multiple countries including the United States. To be successful‚ Air France had to understand
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discuss the impact of Internet on the international marketing spectrum. One way to analyse this issue is through identifying the pros and cons of using internet as a marketing tool‚ and finally its implication for international marketers‚ professionals and academics. Information technology has been the cataclysm for the development of international businesses. One area‚ which has been given increased attention‚ is the explosion of international marketing activity on the Internet. According to the
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Trends in Internet Marketing Angela-Mihaela MASTACAN George Bacovia University‚ Bacau‚ ROMANIA Key words: internet marketing‚ electronic commerce‚ trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic commerce refers to any market on the internet. Electronic commerce supports selling‚ buying‚ trading of products or services over the internet. Internet marketing forms a subset of electronic commerce. With the outburst of internet growth‚
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Global Marketing versus Domestic Marketing Introduction Marketing is far and wide. Informally or formally‚ organizations and people engage in various actions that could be called marketing. Marketing deeply influences our everyday lives. Good marketing is the result of careful designing and implementation. Marketing practices are continually being refined and reformed in virtually all industries the chances of success. But marketing excellence is rare and difficult to achieve. Marketing is both
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Domestic marketing vs International marketing Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods and services to create exchanges that
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