01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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The case preparation questions are intended to help you identify and address the key issues in the case while preparing the case analysis note for each case before the discussion in the class. | Session No & Date | Case: Preparation Questions | 1&2 | PV Technologies Inc: Were they asleep at the Switch? 1. What could be the reasons for the unfavorable evaluation of PV technologies by Greg Morgan? 2. Evaluate alternative course of action available to PVT to gain favorable evaluation
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Briefing the Case Assignment In the renowned Supreme Court Case of Jackson vs. Birmingham Board of Education‚ the rule of law was held to be that retaliating against a person because he has complained of being discriminated on the grounds of sex falls under a branch of intentional sex discrimination‚ which is encompassed by Title IX‚ Education Amendments of 1972. This was an important case with respect to intentional sex discrimination and never before had such principle of law been enunciated
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Case Presentation Outline Demographics Include age‚ gender‚ ethnicity‚ living situation‚ circumstances of your involvement‚ etc. For macro practice‚ include a brief description of the agencies‚ organizations‚ or groups involved. Key findings Give details of the current situation relevant to understanding why this situation is a case. For example‚ give signs and symptoms of illness‚ environmental factors that impinge on the situation‚ and actual or potential resources
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1a.) How would Canada and the US be different if the US got what it claimed in 1846 If the US had gotten what was originally claimed in 1846‚ which was that the disputed area between Great Britain and the US soil known as Oregon Territory was in fact apart of American soil‚ than Vancover Island and majority of British Colombia would be defined as apart of the United States. As a result of this‚ drastic changes would have been made to the trade of that region. Primarily‚ the Hudson’s Bay Company
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Individual Case 21: Freemark Abbey Winery Executive Summary: The case is based on William Jaeger a partner in the Freemark Abbey winery. Due to recent weather forecast showing the possibility of a storm formation in the Nape Valley. There needs to be a decision made to either wait the storm out to see if the storm would help produce Botrytis mold‚ which allows for a wine with 11% alcohol and 13 % sugar. For this the winery is able to produce a complex
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UMASS LOWELL College of Management 63.371 T. Sloan Case Study Write-up #3 SPORT OBERMEYER‚ LTD. Sport Obermeyer is a high-end fashion skiwear design and merchandising company headquartered in Aspen‚ Colorado that sells its products through U.S. department stores and ski shops. Although the company has a global supply network‚ most of its critical outerwear products are sourced through the Hong Kong-based company Obersport‚ a joint venture between Sport Obermeyer and a Hong Kong partner
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HAVARD BUSINESS SCHOOL CASE STUDY FORMAT: l. From what perspective are you analyzing the case? ll. What is/are the major opportunity/problem? The major problems that was encountered by Mr. Morgan is the front desk personnel. They do not know how to handle their clients. lll. What is/are your objectives. lV A.) Facts of the case The Facts in the case involves the problems
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AIRTHREAD CASE Develop a projection of debt-free FCF for AirThread using the information provided in the case. Estimate a terminal value considering both the GG model and an exit EBITDA approach. Explain how you calculated g for the GGM. Also explain your final choice of terminal value. Develop a WACC for the acquisition. Assume an industry average D/E ratio. Do not use a private company discount as discussed on page 7. Calculate the value of Airthread operating assets based on the
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competitot became first Palm and then the Motorola Q and severals Nokia models 1 BlackBerry Case How is the market in 2005? • More than 800 millions of mobile phones in the world • Among these 4‚7% of smartphones • So there is a huge potential from the « normal »mobile phones The smartphones market shares in 2005 Nokia RIM RIM 7% Motorola Palm Sony ericsson 2 BlackBerry Case Our goal with the Pearl • Keeping a top position in the boardroom segment • Expanding
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