CHAPTER 2 1. Is Cisco’s plan to reach out to consumers a viable one? Why or why not? As the book has mentioned‚ BusinessWeek has ranked Cisco the 18th biggest global brand after the company received $39.5 billion in revenue in 2008. Just by looking at this achievement‚ Cisco proves that its way of building its brand awareness has made the company staying on top of the game like today. Some plans that Cisco developed to build its brand awareness include: • Partnerships with Sony‚ Matsushita‚ and
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display of Sega’s trademark by the Accolade games was a Lanham Trademark Act violation. Sega included a trademark security system which was required on the game cartridge in order for the system to recognize the particular game." Accolade found this code during its reverse engineering of the Sega game and added it to their manual as a standard header to be included in all games. Thus‚ when Accolade games are inserted into the Sega Genesis system‚ the console reads this trademark security system initialization
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PART 1 App/Reg # Goods/Services Owner Date 1. 85510685 application Preparations for destroying vermin; fungicides‚ herbicides‚ insecticides‚ pesticides for commercial‚ agricultural and domestic use Syngenta Crop Protection LLC January 6‚ 2012 2. 85573750 Application Furniture‚ including‚ office furniture‚ commercial furniture and seating furniture Encore Seating‚ Inc. March 19‚ 2012 3. 4052720 registration Management of vehicular traffic flow through advanced communications network and
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The Product OBJECTIVES: * Definition of Product * Product Concept * What is Branding Packaging and Labeling What is Product? A product is anything offered for sale by a firm to buyers to satisfy their wants and needs. Products may take any of the following forms: * A physical object like a toy or a kilo of pork * A service like a Ferris wheel ride or a dental check-up * A place like London or Boracay * An organization like the Knights of Columbus or the Philippine
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and company values‚ they soon filed a countersuit against CKI. The Warnaco company lawsuit denied all trademark dilution and wrongfully distributing their products to warehouse clubs. The case between Calvin Klein and Warnaco opened up the publics eyes to the ins and outs of a partnership and what makes and breaks a licensing agreement from 3 main topics of licensing: trademark infringement‚ trademark dilution‚ and misrepresentation of the brand (Boer).
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INTRODUCTION Intellectual property surrounds us in nearly everything we do‚ at home‚ school; work‚ at rest and at play. No matter what we do‚ we are surrounded by the fruits of human creativity and invention. The importance of protecting intellectual property rights has received heightened recognition through the increase in world trade. It is estimated that billions of dollars of business is lost due to illegal counterfeiting. Between five to eight percent of all goods and services sold worldwide
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actively promoted the term. Types of Intellectual Property Rights There are currently many different ways to protect intellectual property. Intellectual property is divided into two main categories: industrial property‚ which includes patents‚ trademarks‚ industrial designs‚ and geographical indication; and copyright. Industrial property Patent: This is an exclusive right granted for an invention‚ a plant‚ or an appearance. A patent provides protection to the owner of the patent for a limited
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the services of different sets of lawyers with expertise in different national patent laws.” Besides patents‚ there are many other forms of IP protection afforded by international agreements and national laws. These forms include: copyrights‚ trademarks‚ geographical indications‚ industrial designs‚ layout designs of integrated circuits‚ and trade secrets. Each form of IP protection contains a set of norms which helps to specify what subject matter
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counterfeits * Complete Counterfeits: these fake products look totally same as the real one‚ no matter the package‚ the trademarks‚ accessories or the styles. * Look-alikes: These are made as a similar way as the real products. They may be different in details‚ but the color‚ trademark and setup are so similar that may confuse consumers. * Products which misuse trademarks: those use similar
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Lucasfilm Ltd. Problem statement: How to protect intellectual property in order to make profit? The copyright law provides different options to protect intellectual property in any form. In particular‚ the registration of copyright through trademarks‚ patents or registered designs is very effective method to protect the copyright owner’s work. Moreover‚ developing an IP strategy as well as knowing your IP rights is the basis of the request of protecting ones work. In addition‚ importance of
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