keeping my 2002 Acura TL or to buy a new Prius. I will write a report on my gas mileage with my Acura and forecast with a new Prius. I will explain how the manufacture of a new Prius may hurt the environment. I will look at different ways I could save on gas without having to buy a new car. I will write on the monetary and environmental cost of changing cars‚ and compare the cost of keeping my car. I will not be comparing my Acura to other cars‚ but to the Prius. Assumptions My research
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Wall Street Journal‚ Volkswagen’s 2009 Jetta TDI Awarded Green Car of the Year‚ November 20‚ 2008 • The Rand Corporation – The Benefits and Costs of New Fuels and Engines for Cars and Light Trucks‚ Ryan Keefe‚ Jay Griffin and John Graham‚ November 2007‚ www.rand.org • The Green Motorist.com‚ Jetta sets Guinness Record‚ September 29‚ 2008 • Harvard.edu‚ Report on Bus Alternatives‚ July 31‚ 2001 • The Pacific Institute – Hummer versus Prius – Dr. Peter H. Gleick‚ May 2007 • Effects of Biodiesel Blends
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Toyota Prius Although I’m not really on the car level the due to the fact that I drive a 2001 Chevy Venture so I made some research about this model‚ I find out that Toyota Prius was first marketed from 2000 to 2003 in the U.S now they are thinking of improving the next generation Prius which will be powered with a Lithium-Ion battery. Toyota had lots of good cars‚ good mileage‚ and they last for a while but now this days they complicate cars with so much devices it’s ridiculous‚ just couple
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study from your text book (Page 120 - 121) --- Prius: Leading a Wave of Hybrids Read the given case study carefully and carry out the necessary analyses before attempting to answer the following question. Answer ALL questions. All questions carry equal amount of marks: - 1. Outline the major macro-environmental factors – demographic‚ economic‚ natural‚ technological‚ political and cultural – that have affected Prius sales. How well has Toyota dealt with each of these factors? [10 marks]
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Proposal TOYOTA PRIUS Group 6 Name: Lei Kin Pang‚ Gordon () Mok Ka Ho‚ John () Chan Chi Ho‚ Daniel (02700333) Lai Wai Yip ‚ Marc () Yim Ka Wai‚ Kathy () Cheung Lap Kei ‚ Kei () CONTENTS Page 1. Execution Summary 2. Situation Analysis a. Background Information of Toyota Motor Corporation b. Communication History of Toyota Motor Corporation c. Background Information of Toyota Prius d. Awards
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technological‚ political‚ and cultural- that affected the introduction and relaunch of the Toyota Prius. How well has Toyota dealt with each of these factors? - Demographic factor: Due to the rapid growth of population‚ the demand for automobile had grown swiftly and the consumers are likely to compare the differences and improvements in various automobile before they made their choice. Therefore from the beginning‚ Toyota has its focus first on both the early adopters and techies who are willing to take
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Two types of utility that Toyota Prius exemplifies are Ownership and Time. When a consumer purchases a Prius they are transferring ownership which would explain Ownership utility. I think Time utility is also represented since our environment is making a switch toward more environmentally friendly world. Toyota’s timing on the Prius was perfect; people are becoming more and more conscious of the environment everyday so the Prius was fast selling when first introduced. There was a long wait to
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2. The Prius case had a very interesting point to the case. The case started of describing how consumers weren’t first interested in Toyota Prius’s much. The case started off talking about how Americans love SUVS and how it seems unlikely that the Prius would become a hit. The Prius had a first generation and second generation‚ and when it first came out as the first generation it was pretty small‚ cramped and a slow impact car. The second generation Prius had more perks and more luxurious and became
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microenvironmental factors affect the introduction and sale of the Toyota Prius? How well has Toyota dealt with these factors? The Company: The company has expended plenty of money on R&D and marketing of the Prius. Why? Toyota expects the Prius to set the table for the entry of a line of hybrids from mini-compacts to luxury vehicles. Thus‚ the car is an important component of company strategy. To successfully introduce the Prius and build this new line of vehicles will require coordination within
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Executive Summary Hiroshi Okuda should push its team to make Prius ready by the end of 1998 or earlier. Prius is fuel efficient and eco-friendly car for consumers and will create a new consumer segment into the market place. Hybrid Technology will be a huge attraction for both manufacturers and buyers. Toyota is known for its Toyota Production System‚ production efficiency‚ and marketing prowess which can be leveraged further for the success of Prius. In addition‚ reliability‚ pricing‚ consumers’ perceptions
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