Nielson et al. (2001) applied the marketıng ’paradigm’ to a study of Galway City in Ireland‚which aims to ’develop its tourism product while maintaining its environment.’ They emphasis the distinctiveness of place and the necessity of identifying: the design of the right mix of features and services‚ the development of an image that is attractive to the target market‚the delivery of the destination’s products and services in an accessible way and the promotion of the destination’s values and image
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1.0 Introduction This is an assignment which aims to introduce the background of Tanjung Sepat. Tanjung Sepat was names after a little freshwater fish called “Ikan Sepat”. It is located at Kuala Langat‚ along the Strait of Malacca. It is two-hour drive from Kuala Lumpur. Most of the residences are Chinese. This is because the first settlement was Chinese. Fishing is the first profit earning activity at Tanjung Sepat. Now it has developed in to a popular small town. This is because of growing of
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mates‚ we are so thankful first to our Almighty Father who gives us wisdom‚ strength & knowledge to make this Tourism Planning‚ Marketing & Development an accomplishment. To our supportive parents‚ thank you for all the support and love that you have showered on us. To our beloved instructor Ms. Ingrid Uy‚ thank you for imparting your knowledge and skills to make us future tourism planners. We would like also to extend our deep gratitude to Mr. and Mrs. Cuares for the support and the encouragement
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Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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History of Tourism The earliest forms of leisure tourism can be traced as far back as the Babylonian and Egyptian empires. A museum of “historic antiquities” was open to the public in the sixth century BC in Babylon‚ while the Egyptians held many religious festivals attracting not only the devout‚ but many who came to see the famous buildings and works of art in the cities. The local towns accommodated tourists by providing services such as: vendors of food and drink‚ guides‚ hawkers of souvenirs
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term also covers all the activities performed during a travel (movement). A person who travels is spelled "traveler" in the United States‚ and "traveller" in the United Kingdom. Purpose and motivation Reasons for traveling include recreation‚ tourism or vacationing‚ research travel for the gathering of information‚ for holiday to visit people‚ volunteer travel for charity‚ migration to begin life somewhere else‚ religious pilgrimages and mission trips‚ business travel‚ trade‚ commuting‚ and other
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HOSPITALITY MANAGEMENT Impact of Internship on Hotel Operation Thesis CENTRAL OSTROBOTHNIA UNIVERSITY OF APPLIED SCIENCES Degree Program in Tourism June 2012 ABSTRACT CENTRAL OSTROBOTHNIA Date UNIVERSITY OF APPLIED SCIENCES May 2012 Unit for Technology and Business‚ Kokkola-Pietarsaari Degree programme Degree Programme in Tourism Name of thesis HOSPITALITY MANAGEMENT Impact of Internship on Hotel Operation Instructor Author Pankaj Diyas Sharma Pages 52 + 5 Supervisor
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Travel & Tourism Tourism can bring many benefits to a destination. Tourism can positively impact an area’s economy‚ social cultural‚ and environment. At the same time‚ there can be negative effects to the economy‚ social cultural‚ and environment. The tourism industry is extremely large and continuously growing‚ which is why the impacts and effects weigh so heavily on a destination. Traveling and engaging in touristic pursuits are popular leisure activities. New trends emerge as tourism continues
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Introduction | 3 ~ 4 | 2. Food‚ Culture and Tourism | 5 | 2.1 What Do Restaurant Do? | 5 | 2.1.1 How to Promote? | 5 ~ 6 | 2.2 Food Tourism as Destination Marketing | 7 | 2.2.1 Competitiveness | 7 ~ 8 | 2.2.2 Benefits and Impacts | 8 ~ 9 | 2.2.3 International Trends | 9 | 2.2.4 The Key Tasks of Marketing Management | 9 ~ 10 | 2.2.5 The Utilisation of Food as a Tourism Attraction | 10 | 2.2.6 The Need of Framework for Food Tourism | 10 | 2.2.7 Stakeholders Involvement |
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MALAYSIAN TOURISM - ASSESSING ITS PERFORMANCE‚ IMPACT AND FUTURE Introduction to Malaysian Tourism Tourism‚ including Malaysian tourism‚ is a big industry worldwide and many countries have already cashed in on its potential. This article seeks to assess the performance of tourism in Malaysia‚ its development‚ impacts and future. Implications for students will also be discussed. Tourism success in any country begins from the priority placed on it by the government. The Malaysian government
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