1 Introduction and background of Jeju Island Jeju Island was chosen as the destination for developing the destination marketing. Current segmentation marketing strategy will be discussed in briefing paper as the purpose. Both tourism literature and theory will be used to analyse the data and information generated from various resources. And the outcome of the research and analysis will be present in the finding parts so that recommendations for further destination marketing development
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Tourism Tourism is the act of travel for the purpose of recreation and business‚ and the provision of services for this act. Tourists are persons who are "travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes not related to the exercise of an activity remunerated from within the place visited" (official UNWTO definition). A more comprehensive definition would be that tourism is a service industry. Many
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aims to describe the tourism policy and strategies in national and state contexts‚ to determine the inherent direction and prospects or potential in the tourism development of Kuala Lumpur as a tourist-friendly destination. The results show that some aspects need to be emphasized and have similarities in each of policies and strategies at the national and state level. This shows that policies made at national level could be followed at state level‚ so that each line of tourism development planning
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approach. First‚ tourism impacts and tourism in the Gross Domestic Product are pooled into the framework to better understand the impact of tourism in the whole economy. Finally‚ general equilibrium theories and the theoretical structure of an applied CGE model are briefly discussed to better understand the framework under which the tourism sub-sector interacts with the other sectors‚ sub-sectors and industries in the economy. Tourism Impacts[1] The impacts of tourism expenditure are
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Impact of Tourism: An Economic Analysis Executive Summary The main purpose of this report is to show the importance and the role of the indirect economic effects of tourism on growth and GDP‚ employment and foreign trade. Tourism’s role in the economy is often perceived as being limited to the hospitality industry (cafes‚ hotels and restaurants) and outbound and inbound travel agencies and carriers‚ which form the leading service sector in many countries. However‚ the economic impact of tourism is much
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Sport and Adventure Tourism Simon Hudson‚ PhD Editor The Haworth Hospitality Press® An Imprint of The Haworth Press‚ Inc. New York • London • Oxford © 2003 by The Haworth Hospitality Press‚ an imprint of The Haworth Press‚ Inc. All rights reserved. No part of this work may be reproduced or utilized in any form or by any means‚ electronic or mechanical‚ including photocopying‚ microfilm‚ and recording‚ or by any information storage and retrieval system‚ without permission in writing from
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www.elsevier.com/locate/atoures Annals of Tourism Research‚ Vol. 28‚ No. 2‚ pp. 360–377‚ 2001 2001 Elsevier Science Ltd. All rights reserved Printed in Great Britain 0160-7383/01/$20.00 PII: S0160-7383(00)00051-7 OUTDOOR ADVENTURE TOURISM A Review of Research Approaches Karin Weber La Trobe University‚ Australia Abstract: A review of the existing literature on adventure tourism reveals that research on this subject has so far focused mainly on preconceived notions of scholars and
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Gujarat Main article: Tourism in Gujarat [pic] [pic] The Palitana temple complex consists of more than 863 temples located on theShatrunjaya hills‚ exquisitely carved in marble. Gujarat‚ the seventh largest state in India‚ located in the western part of India with a coastline of 1600 km (longest in India). It is the tenth most popular state in the country for tourists with annual footfall of 18.9 million tourists.[8] Gujarat offers scenic beauty from Great Rann of Kutch to the hills of Saputara
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HISTORY OF TOURISM → EARLY TRAVEL Earlier travel was essentially to seek food or to escape danger. Travel was also undertaken for trade. Growth of cities along fertile river banks like Nile etc. encouraged water travel. Ancient empires like the Romans helped shape modern travel. → THE EMPIRE ERA THE EGYPTIANS As its peak the travel for business and pleasure flourished. Travel to outlining cities was necessary. Various amenities were offered to travelers. They travelled for pleasure
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A SEMINAR PROJECT ON “TOURISM INDUSTRY IN INDIA” SUBMITTED IN PARTIAL FULFILLMENT OF THE DEGREE OF MASTERS OF BUSINESS ADMINISTRATION SESSION (2011-2013) SUBMITTED TO: SUBMITTED BY: Mrs. PRIYA ARORA JYOTI PRASAD DAS Asst. Prof. MBA
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