Cirque du Soleil: Juggling Act Baseline‚ June 10‚ 2005‚‚ http://www.baselinemag.com/article2/0‚1540‚1826548‚00.asp By Larry Barrett Danielle Savoie can’t fold herself into a pretzel or spin around on her head. But she walks a tightrope every day managing the information systems that make it possible for the Cirque du Soleil to entertain more people each year than the Yankees and Red Sox combined. The circus‚ which features astonishing acrobatics and Broadway-caliber music
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Introduction: Cirque du Soleil ("Circus of the Sun") is a Canadian entertainment company‚ self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal‚ Quebec‚ Canada‚ and located in the inner-city area of Saint-Michel‚ it was founded in Baie-Saint-Paul in 1984 by two former street performers‚ Guy Laliberté and Gilles Ste-Croix. Cirque du Soleil – History: A marvelous idea began to take shape in the early 1980’s in Baie-Saint-Paul‚ a charming village nestled on
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Cirque du Soleil (English: Circus of the Sun) is a Canadian entertainment company‚ self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal‚ Quebec‚ Canada‚ and located in the inner-city area of Saint-Michel‚ it was founded in Baie-Saint-Paul in 1984 by two former street performers‚ Guy Laliberté and Gilles Ste-Croix.[2] Initially named Les Échassiers‚ they toured Quebec in 1980 as a performing troupe. Their initial financial hardship was relieved in 1983 by
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1. Based on what you read in the case‚ outline a rudimentary SWOT analysis for Cirque Du Soleil. A: Strengths: Every show in 20 years has produced a profit‚ encourages creativity‚ niche‚ financially strong‚ well known‚ great marketing‚ technology‚ database of 20‚000 potential employees‚ shows have a long run (10 to 12 years)‚ talent scouts recruit from all over the world‚ creative‚ leadership. Creative production staff. Great locations. Excellent leadership. B: Weaknesses: High turnover (people
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Cirque’s product and its strategy? Cirque is an artistic presentation of a circus without animals. According to Society of Human resource management‚ in 1984 a group of street performers‚ clowns‚ acrobats‚ and gymnasts banded together and formed the forerunner of Cirque du Soleil. The group toured Quebec and Ontario and then the United States‚ starting at the Los Angeles Arts Festival. In1992‚ Cirque performed in Asia for the first time. Since 1984‚ Cirque du Soleil has produced many shows; it now employs
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Cirque du Soleil Q1. How would you assess the attractiveness of the circus industry in early 1980s? What would you conclude from industry analysis? The Circus has been an extremely popular form of entertainment during the 20th century. The circus creates an image of drifters and dreamers in the mind. In the 20th century the emphasis on spectacle continued on 3 ring formats. The following factors played a major role in the attractiveness of the circus industry:- * Animal acts provided an added
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study Cirque du Soleil ( “Circus of the Sun”) is a Canadian entertainment company‚ self- described as a “dramatic mix of circus arts and street entertainment”. The company operates globally‚ it was found in 1984 by a 24 year old entrepreneur Guy Laliberte. The aim of this report is to demonstrate an understanding of the importance of team work and team effectiveness in the context of Cirque du Soleil. The emphasis on team have been a critical success factor in the establishment of Cirque du Soleil
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a) Background and Motivation The Cirque du Soleil‚ the arguably most famous circus in the world‚ has been founded in 1984‚ in Quebec‚ Canada. The two initiators of this company‚ Guy Laliberté and Daniel Gauthier‚ have always seen circus with a modern eye. Effectively‚ their power of creativity and their visionary ideas have been the key ingredients to make this circus a global empire. The comparative advantage which makes the Cirque du Soleil so unassailable is its creative inspiration and the perfection
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Preguntas caso Cirque du Soleil 1. Analizar la competencia del Cirque du Soleil en sentido amplio. 2. ¿Se podría decir que la estrategia del Cirque du Soleil es una estrategia customer centric? 3. Analizad desde el punto de vista de la matriz de Ansoff la estrategia de crecimiento intensivo del Cirque du Soleil. 4. ¿Se puede hacer una planificación estratégica en una empresa como el Cirque du Soleil?‚ ¿Existen oportunidades de generación de nuevos modelos de negocio para el Cirque du Soleil o es un
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Cirque du soleil Introduction Founded in 1983 by a group of street performers‚ Cirque du Soleil has been in constant evolution since its creation. The company enjoys excellent international recognition and is reputed to have reinvented circus arts. The company was founded by Guy Laliberte‚ Gilles Saint-Croix and Daniel Gauthier with a differentiated offering in the circus industry blending street circus with opera‚ dance‚ theatre‚ live music‚ excellent choreography and amazing pyrotechnics
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