Company background 1989: founded – revenue $100 K – yogurt products. Introduced 2 flavors 1996: Jim Wagner hired to steady profits 1997: CFO Jim Wagner got VC capital infused capital in 1999 Today February 2000: annual revenue is $13M in 1999. Total 12 flavors in 8 Oz and 4 flavors in 32 Oz. VC to cash out at the end of 2001. Revenue needs to grow to $20M. Product profile Emphasis on natural ingredients and its strong reputation for quality and great taste No artificial thickeners and rGBH
Premium Marketing Revenue
COMPANY PROFILE Procter & Gamble Co. (P&G) is an American company based in Cincinnati‚ Ohio that manufactures a wide range of consumer goods. In India Proctor & Gamble has two subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. P&G Hygiene and Health Care Limited is one of India’s fastest growing Fast Moving Consumer Goods Companies with a turnover of more than Rs. 500 crores. It has in its portfolio famous brands like Vicks & Whisper. P&G
Premium Procter & Gamble Brand
shifted their attention to conditioners to create greater demand in hair care. * Gel remained the most popular type of styling . * Anti-dandruff shampoos tend to be more popular amongst the make population. * Rising prices due to high costs and products for specific hair problems * Most woman in the country prefer to purchase shampoos which smooth the hair. * Keen for natural products * Heavy advertising and promotions to avoid brand switching. ** Philippines hair care is 56%
Premium Grocery store Hair care Hairdressing
new products into the UK market containing the patented ingredient Creatine‚ which athletes have used as an energy supplement. The products - System Professional Volume Shampoo‚ conditioning Mousse and leave-in Volume Builder - claim to give hair increased volume. Wella System Professional Volume Shampoo is a strengthening shampoo for fine hair‚ which the company says cleanses hair gently without overloading; Wella System Professional Volume Mousse strengthens fine hair‚ adding up to 50% more volume;
Premium Cosmetics Personal care Hygiene
NA After-tax margins 1 2 3 Asset intensity 2 2 2 Return on assets 2 2 3 Total points 5 6 8 2. In 2005‚ Brandie Cook founded Brandie’s Micro-Batch Frozen Yogurt‚ which was based on the idea of applying the microbrew beer strategy to the production and sale of frozen yogurt. She began producing small quantities of unique flavors and blends in limited editions. Revenues were $600‚000 in
Premium Generally Accepted Accounting Principles Financial ratios Balance sheet
the violin. At first‚ I didn’t know that it was actually a shampoo commercial because it’s quite long (4:30) and looks more like a movie trailer. A lot of people was inspired by the advertisement while a few contradicted it. I‚ for one was captivated by the video but I have to admit that the advertisement failed in so many levels. Well‚ for being a shampoo commercial‚ it failed. The story is unrelated and too deep and dramatic for a shampoo. But if it was a movie trailer‚ it would have been brilliant
Premium Canon Music Baroque
SUBJECT: Natureview Farm Key Issues or Problems Natureview is a natural organic Brand Name for yogurt. Since its inception it has relied on its uniqueness of taste‚ texture‚ long shelf life‚ and low cost marketing to grow to a 13 million dollar company. Currently it sells yogurt products only in the natural/organic food channels like Whole foods and Wild Oats‚ which in 1999 controlled only 3% of the yogurt sales in the US‚ but has a rapid growth rate of 20% per year. Going into the new age Natureview
Premium Marketing Food and drink Multiplication
pronunciation: [ɡaʁnje]) is a mass market cosmetics brand of L’Oréal that produces hair care and skin care products. The company started as Laboratoires Garnier in 1904‚ and was acquired by L’Oréal in the 1970s.[1] Current product lines include Fructis shampoos and conditioners‚ and Nutrisse hair color.[2] Garnier is sold in numerous countries wordwide‚ with specific product lines targeted for different skin types and cultures.[3][4] In 2011‚ Garnier partnered with TerraCycle to promote upcycling of product
Premium Hair care
large cloves garlic 1/2 teaspoon salt 2 cups plain whole-milk yogurt 4 tablespoons juice and pulp of 1 large lemon 1/2 teaspoon cracked black pepper 2 large whole chicken breasts about 2 pounds Long‚ slow marinating in garlicky yogurt tenderizes‚ moistens and adds deep flavor‚ so you end up with skinless grilled chicken that’s as delicious as it is nutritionally correct. Serve with soft pita or Arab flatbread and fresh yogurt. Put the salt in a wide‚ shallow non-reactive bowl with the garlic
Premium Afghanistan Grilling Cooking
For example Color revival is designed to help give color-treated hair a new protective outer layer‚ leaving hair shiny and vibrant. As you can see Pantene by using the line extension approach find the gap in Market and provide different variety of shampoo for different hair style and needs and also deliver the value to customer. For females ages 25-35‚ Pantene Pro-V is the product of hair care that uses key nutrients to create confidence by providing you with silky smooth hair and a fresh scent for
Premium Hair care Hairdressing