Lahore School of Economics Master of Business Administration Marketing Strategy Submitted to: Sir Arshad Submitted by: Moazzam Munir 10-E0024 Total Word Count: 3900 TABLE OF CONTENTS Introduction to TOPSHOP……………………………………………………………………………………………………………….3 Strategic Business Unit ………………………………………………………………………………………………………………….3 Situational Analysis……………………………………………………………………………………………………………………….4 PESTLE Analysis…..………………………………………………………………………………………………………………………..4 Political…………………………………………………………………………………………………………………………………4
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Nike ’s marketing strategy is an important component of the company ’s success. Nike is positioned as a premium-brand‚ selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes‚ professional teams and college athletic teams. However‚ Nike ’s marketing mix contains many elements
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P1 There are two types of businesses‚ private and public. The difference between public companies and private companies is their ownership. Private held companies are under control of a single or group of shareholders when public companies are owned by the government. [pic] Ownership of the business Top shop is operating in private sector. It is a Public Limited Company this means they sell their shares on the stock exchange and that it’s available to the public to purchase
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TOPSHOP (women) vs Urban Outfitters (women) Topshop was established in 1964 within a Sheffield department store called Peter Robinson in U.K. In 1974‚ Topshop was taken out of Peter Robinson and set up as a standalone retailer. It is a chain retail clothing store that operates in more than 20 countries. It is part of Arcadia Group‚ which was also owns a number of well-know outlets including Burton‚ Dorothy Perkins‚ Miss Selfridge and Wallis. It is mainly known for women’s clothing and its primary
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they are often especially concerned with the quality of life‚ self-realization‚ and identity formation (Habermas 1984-87; Buechler 1995). The basic definition was created during this time in a hardcore-punk song of the Washington‚ DC‚ band Minor Threat. Ian Mackaye‚ the lead singer‚ wrote a song about living a life without drugs - the song "Straight Edge" included the six legendary words "don ’t drink‚ don ’t smoke‚ don ’t fuck" and this gave a name to a new movement amongst the youth of that time
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analysis of Zara and Topshop Company I. Rationale As of the present‚ fashion industry market is growing and booming with the presence of low cost fashion companies such as Zara and Topshop. These kinds of companies have the possibility to dominate the industry of today and in the future and the situation for competition in the fashion industry can be set on high demand on such products and services. Zara is recognized as the most successful fashion retailer in the world and Topshop is also making
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Report for supply chains of ASOS and Topshop Word counts: 1273 11th March 2013 Table of Contents 1.0 Introduction……………………………………3 2.0 Overview and Demographics 2.1 ASOS …………………………………………4 2.2 Topshop ……………………………………4 3.0 Supply Chain 3.1 Supply Chain of ASOS ……………….. 5 3.2 Supply Chain of Topshop ………….. 7 4.0 Conclusion ………………………………………9 5.0 Bibliography …………………………………..10 1.0 Introduction ‘Fashion
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stereotyped groups’ characteristics‚ most stereotypes are true as what is generally accepted in society must be somehow grounded in reality. Moreover‚ many stereotypes have been proven by science‚ and conducted psychological studies such as stereotype threat. People who believe that stereotypes are false‚ argue that stereotypes are just over generalizations. They argue that stereotypes represent just a small minority of the group being stereotyped against. They give the example of the stereotype that
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itself sounds unpleasant‚ “an unpleasant emotion caused by the belief that something is dangerous‚ likely to cause pain‚ or a threat’ (Merriam-Webster). Danger‚ pain‚ and threat‚ these aren’t words that would attract most people to an experience. Fears come in all shapes and sizes‚ even animals have fears‚ it’s a basic instinct that all creatures have to identify threats in order to survive. Without fears we would not be able to process what causes us harm and we would not survive very long. The
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genetics or cultural differences cause some students to do poorly on academic tests and academic performances. But now it is clear that negative stereotypes raise more doubts and high pressure anxieties in test taker’s mind‚ which results in "stereotype threat." According to psychologists Claude Steele‚ Steven Spencer‚ and Joshua Aronson‚ even passing reminders about a person belonging to one group or another‚ such as group stereotyping‚ can cause trouble with test performance. They have examined group
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