Competitor analysis So who are the main competitors to TopShop? Ironically‚ Miss Selfridge from the same group is a key competitor but TopShop also view Debenhams‚ H&M‚ New Look Group‚ French Connection and House of Fraser‚ and of now that everything is gone digital there are extreme amounts of pressure put on topshop to stay in the lead with online stores such as asos and boohoo who try to replicate its clothes but at a more affordable cost High-street H&M Strengths
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Marketing Management Building the Right Relationships with the Right Customers (Topshop) Name: Wee Pei Yee NRIC: G1352462P Batch: ABMD21475A Lecturer Name: Mr. Roland Kiew Word Count: 2909 words TABLE OF CONTENTS 1. Introduction …………………………………………………………..Page 3 2. Main Report a. First Part (STP strategy)……...……………………………………Page4-8 b. Second Part (Marketing Mix)……………………………………...Page8-9 3. Conclusion……………………………………………………………Page 10 4. Recommendation……………………………………………
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voluntary sector I have chosen Oxfam and for the private sector I have chosen Topshop. Task 1- I have chosen Topshop and Oxfam as my two contrasting businesses. Topshop is a young girls and women’s clothes shop. This business is international and has stores all over the country. Topshop has 300 stores they are still growing and expanding. The owner of Topshop owns other retail shops like Miss Selfridge and Dorothy Perkins. Topshop is part of Arcadia‚ a public limited company is owned by shareholders
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etc. Topshop is a high street fashion retailer that has been up and running since 1964 and is has successfully open 300 store across the UK‚ do shipments to more than 100 countries and has their eclectic British style is known all over the world. Over the years they have built a strong bond with industry insiders and in 2002 they joined forces with NEWGEN‚ a scheme which allowed them to foster new design talent and provide a global platform for the scene’s brightest new stars. Topshop also the
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for Heroes have an unlimited liability‚ this mean if they were to go into debt‚ they could lose more money than was put into the business. Topshop is a British clothes retailer‚ it is known worldwide. Topshop is a part of the Arcadia group which is a group that owns a lot of different retail outlets. Topshop was founded in 1964 by ‘Peter Robinson’s Ltd.’ Topshop has physical and online stores in over 20
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Product Topshop benefits from personalisation of products as it helps the business recognise meeting the customer needs better because a customer can specifically make the product by itself online. This means that the business can attain greater customer satisfaction as well as ensure customers remain loyal. Personalisation can also create a better way of communicating and keeping a good relationship with the customer so they can revisit the website more frequently. Topshop are able to personalise
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1998 Topshop asks for cutomer’s name‚ telephone number‚ home address‚ email address and age for competitions‚ prizedraws‚ or newsletter sign ups. When a purchase is made on their site‚ in addition to the above‚ they also ask for delivery address‚ and payment method details and they may obtain information about customer’s usage of their Website to help them develop and improve it further through online surveys and other requests. The data the company holds of its customers will enable Topshop‚ and
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We have chosen two other comparable brands in the market to illustrate the differences and similarities among various fashion brands and to help us understand this industry better. The two main competitors of Zara are Forever 21 and Topshop. Forever 21 and Topshop are entirely two different companies originated from two different countries‚ the United States of America and England respectively‚ but they are similar in terms of their sense in fashion and uniqueness in trends. Although they are both
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Topshop Background/History Topshop is a UK-based retailer‚ founded in 1964 by Peter Robinson. The first stand-alone Topshop store opened in 1970. In the 1990’s‚ the mainstream media considered it unfashionable‚ cleverly labelling it ‘Flopshop’ due to its relatively low varieties and simple designs. But it recently turned business around‚ even hitting profitability in 2008 when almost every retailer was in the red by expanding its collections and bringing in local designers to the foray. Currently
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sometimes even indirectly‚ The external factors that Woolworths and Topshop would need to take into consideration would be firstly‚ the macro environment: like the political stability of the country‚ the socio-cultural‚ technical‚ legal‚ environmental (green)‚ and the economic environment of the country. Currently Woolworths is looking at expanding into Africa‚ for this the macro environment is important‚ at the same time Topshop has already expanded throughout most of the world‚ but now they are
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