ABOUT TOPSHOP: Topshop is a well known British‚ multinational clothing retailer which specialises in the latest fashion converning clothes‚ shoes‚ accessories and make-up. Out of its 440 shops across the globe‚ 300 of these are based in Britain. Topshop is owned by Arcadia Group Ltd. The company has managed to avoid paying U.K tax as the owner is a resident of Monaco. Other current operations include; Dorothy Perkins‚ Evans‚ BHS and Miss Selfridge. Topshop are introducing the idea of a plus
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Topshop BRANDING ASSIGNMENT Made by—Ramona 28.5.2013 Topshop is a British multinational retailer which specialises in fashion clothing‚ shoes‚ make-up and accessories. It has around 440 shops‚ 319 of which are in Britain‚ across 37 countries and online operations in a number of its markets. It is part of the Arcadia Group(75%)‚ which is controlled by Sir Philip Green and owns a number
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BA FASION PROMOTION MARKETING REPORT-TOPSHOP SOPHIE RANDALL Marketing report Introduction The executive summary in this report TopShop is a fast fashion British clothes retailer which is part of the Arcadia group‚ it has shops in over 20 countries. Since it launched in 1964‚ TopShop has become a major style authority and one of fashion’s biggest success stories. Its edgy and irreverent approach to style has captured the imaginations of fashion-conscious shoppers and industry insiders
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Product features Topshop is a well-known brand in United Kingdom as it was founded there; they have three hundred stores in the country. According to Topshop’s website it claimed that they update their stocks five days in a week with three hundred new items. That is how they attract their regular customer to keep track with their fashion trend. However in Malaysia specifically in Kuala Lumpur‚ they receive shipment from United Kingdom two days in a week. Therefore‚ customers are able to find out
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Company Background Topshop is a British clothes retailer with stores in over 20 countries and online operations in some of its markets. Topshop’s sales primarily come from women’s clothing and fashion accessories. It is part of the Arcadia Group‚ which owns a number of other retail outlets including Burton‚ Dorothy Perkins and Miss Selfridge. The chain was founded in 1964 as Peter Robinson’s Top Shop‚ a young-persons’ fashion brand within the Sheffield branch of the Peter Robinson Ltd ladies fashion
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generally sold online or in flagship stores this allows them to diverse in to other audiences who have more disposable budgets. Topman sells through are range of distribution channels‚ including their own stores‚ either stand alone or partnered with Topshop. Topman also uses concession outlets in department store such as Debenhams and Selfridges & Co. Topman is also available online through an international website‚ the site stocks a range of product some of which are exclusive to the website. The arcadia
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transport innovations. Introduction The Arcadia Group – a fashion retailer is one of the biggest UK private companies. Company’s portfolio of brands include seven of the most famous high street fashion brands – Burton‚ Dorothy Perkins‚ Evans‚ Topshop‚ Topman‚ Miss Selfridge and Wallis. Arcadia Group has its roots in the last century but its aspirations very firmly in the 21st. The company was founded in 1900 by Montague Burton‚ Lithuanian emigrant who came to England and borrowed £100 to start
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vital requirements.” Robert G. Cooper‚ Winning at New Products Topshop is a fashion forward brand with its flagship store based on London Oxford Street. Topshop have cleverly used social media to get a better customer insight. This is done by using Facebook to like and share posts of what they like. By doing this Topshop can not only get a Customer insight but are able to widen their target audience. During London Fashion Week‚ Topshop offered an exciting new experience where customers could customize
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TOPSHOP History dhvgkjhg STRENGTHS Topshop has over 309 fashion stores nationwide‚ and 50 stores outside the UK. It boasts the worlds largest fashion store in London‚ with over 200‚000 shoppers per week‚ the store gets 2 deliveries per day and 7‚000 looks per season. In 2006 operating profit was £110 million‚ rung through the tills at topshop; topshops annual sales are now £600 million. Over 40 of the stores now offer FREE personal style consultants who work in soundproof VIP changing
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Page 9 Introduction # Topshop is a British flagship store for women’s clothing and apparel. It has about 300 stores in the United Kingdom and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report‚ our group conducted a survey about Topshop to find out its target market and the perspective
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