Marketing professionals emphasize on creating‚ maintaining‚ protecting‚ and enhancing brands. There are four stages in life of any product i.e. Introduction‚ Growth‚ Maturity and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For the study secondary data has been used which was collected
Premium Colgate-Palmolive Brand Brand management
and give a "just polished" feel. So now you have your tooth brush. Well now you need something to put on it. That would be toothpaste. You would think you could just glob some on‚ but no. All you need to do is just put a dab of toothpaste on your brush. Toothpaste works by cleansing your teeth and gum and giving you fresh minty breath. There are many brands of toothpaste out there that do
Premium Oral hygiene Toothpaste
Colgate-Palmolive ------------------------------------------------- A Complete Marketing Strategy OBJECTIVES There are three fundamentals that Colgate-Palmolive stated; which are: * Caring The Company cares enough about the people‚ among Colgate people‚ customers‚ shareholders or even business partners. Colgate is committed to act with compassion‚ integrity‚ honesty and high ethics in all situations‚ to listen with respect to others and to value differences. The Company is also committed
Premium Marketing Colgate-Palmolive Toothpaste
Colgate Karen Aquino‚ 2 Nikki Dolfo‚ 13 Jan Laurice Esteban‚ 14 Kat Oabel‚ 27 Essa Pipo‚ 31 August 29‚ 2014 A. Executive Summary Colgate-Palmolive is a company based in America operating on an international level. They are known for the production and merchandising of oral‚ personal‚ home care‚ as well as pet nutrition products with a reasonable price-quality relation. Last 2012‚ the company earned 2.58 dollars per share and is expected to earn 3.09
Premium Toothpaste Colgate-Palmolive Oral hygiene
diversification less attractive (import / export tariffs). Situational Analysis Situational Analysis Industry Purpose of the Oral Personal Care industry is to prevent teeth and gum diseases and deliver cosmetic benefits. Scope of the industry includes toothpaste‚ floss‚ mouth rinses and toothbrushes. Industry Definition Competition Colgate has dominant market value share in China (32%) and Mexico (82%). China market fragmented with Colgate & P&G representing 53% of share. Situational Analysis
Premium Toothpaste Colgate-Palmolive Marketing
The History of Pepsodent Toothpaste By Dave Fidlin‚ eHow Contributor The History of Pepsodent Toothpaste Millions of Americans went to bed each night brushing their teeth with Pepsodent toothpaste during the first half of the 20th century. The brand was spotlighted in numerous print‚ radio and TV ads with catchy jingles and snappy dialogue. Pepsodent stood out from the pack because of its notably minty flavor and teeth-whitening ingredients. Origins o Information on Pepsodent
Premium Toothpaste 20th century United States
accounting for 64% of sales and 67% of profits in 1991‚ the company faced tough competition in international markets from P&G‚ Unilever‚ Nestle’s L’Oreal Division‚ Henkel of Germany and Kao of Japan. Situation In 1991‚ CP held 43% of the world toothpaste market and 16% of the world toothbrush market. Other oral care products included dental floss and mouth rinses. In 1991‚ worldwide sales of CP’s oral care products increased 12% to $1.3 billion‚ accounting for 22% of CP’s total sales. Toothbrushes
Premium Oral hygiene Marketing Toothpaste
CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country ’s Rs 5‚400-crore toothpaste market at Rs 470 crore‚ but is growing at 50% a year. Oral care giant Colgate Palmolive‚ which controls about 53% of the country ’s toothpaste market‚ has been selling its Sensitive brand in India since the last seven years. India had very low levels of awareness on the condition of tooth sensitivity. Over the past
Premium Toothpaste
| 2010 | | Colgate-Palmolive Company | PRODUCT ANALYSIS | LECTURER: Le Khac Huy GROUP: 1 MARKETING DEPARTMENT: Nguyen Cam Tu (S3230474) La Vo Khanh Vy (S3246084) Pham Hoang Oanh (S3210309) Tran Thi My Dung (S3231518) Pham Viet Anh Vy (S3246087) Nguyen Trong Anh (S3192382) | RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject
Premium Colgate-Palmolive Toothpaste
fluoride a toxic chemical used in rat poison. Concentration should not exceed 1000 to 1100 parts per million. -Propylene glycol an industrial agent used in car antifreeze Concentration should not exceed 20g. 8 Cleaning Ability Chalk based toothpaste Concentration should be kept minimum possible. 9 Bleaching Characteristics Common bleaching agents is: -Hydrogen Peroxide (H2O2) Concentration should not exceed 1% 10 Plaque Control Pyrophosphates stop formation
Premium Teeth Toothpaste