TABLE OF CONTENTS Sr. No. Topic Name Page 1. Introduction 3 2. Keeping up with the competition 3 3. Globalization 4. SWOT Analysis 5. Sustainability Strategy 6. Setbacks and Lawsuits 7. Conclusion 8. Bibliography INTRODUCTION COLGATE – WORLD OF CARE The Colgate-Palmolive Company earns 17.28 billion dollar as its annual revenue serving customers in more than 200 countries. It focuses on strong global brands in its core businesses – Oral Care‚ Personal Care‚ Home
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basket’ and maximizes growth opportunity by having expanded business operations and markets to serve. Toothpaste Market Share As the global market leader in Oral Care‚ the company holds now 44.7% of the global toothpaste market share ("Colgate-Palmolive company (cl)‚" 2011)‚ which is a large portion of the market. In 2006‚ the Company also acquired Tom’s of Maine‚ a niche natural toothpaste company‚ which added to their marketshare (Kotler‚ P. & Keller‚ K.‚ 2009). Global Presence Colgate-Palmolive
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MARKETING REPORT Oral Care Market(India)-Mouthwash Submitted by-NISHMA VERMA 8/24/2012 This report deals with oral market of India especially the mouthwash sector. the various aspect of marketing and research and development of mouthwash product are discussed in detail. INTRODUCTION (COSMETIC MARKET) According to to a research RNCOS industrial research-The rising beauty concerns among both men and women are propelling the Indian cosmetics industry‚ which has witnessed a strong growth in
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how long it is left on the teeth. The gel is strong enough to remove stains from smoking‚ making it an ideal choice for deep stains. Your dentist might recommend using maintenance products at home following the procedure‚ which include whitening toothpastes or gels that have a low concentration of peroxide. Veneers When the stains just won’t go away‚ or don’t reach the shade of white that you desire‚ veneers are your best option. These resin or porcelain shells are bonded on to your teeth‚ which give
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people need at times and many times there is a under stock of items like soap and deodorants. The second part of my product will include taking up these types of items and distributing them. Items will include toiletries such as soaps‚ deodorants‚ toothpaste and toothbrushes‚ razors and brushes as well as items that help keep them occupied such as books and puzzles. And of course blankets are included because the anatomy of a geriatric patient keeps them cold constantly. I believe that this project
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Balsara Hygiene Products Ltd.‚ which had some fairly successful household hygiene products introduced in 1978 toothpaste‚ Promise‚ with clove oil (which has been traditionally regarded in India as an effective deterrent to tooth decay and toothache) as a unique selling proposition. By 1986 Promise captured a market share of 16 percent and became the second largest selling toothpaste brand in India. There was‚ however‚ an erosion of its market share later because of
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Philips has once again pushed the innovation frontier forward. The Philips Maestro is the only utility u need to completely take care of your bridle bit. Eliminating the process of adding toothpaste and in turn simplifying the brushing process. The Phillips Maestro will combine the toothbrush and toothpaste into one single “maestro “ for brushing your teeth. Research and Development The main responsibility of Research and Development (R&D) department is to create innovative products
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A. Choose a specific industry (e.g.‚ grocery retailing‚ the airline industry‚ etc.)‚ and apply Porter’s Five Forces Model to discuss that industry’s competitive forces and their relative influence. Proctor and Gamble is one of the America biggest markets of household products with at least 250 brands in six main groups. These are the categories laundry‚ and cleaning‚ paper goods‚ beauty care‚ feminine care‚ and health care. P&G also makes pet food and pure filters. So far P&G market its products
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The introduction of the Wisp portable mini-brush‚ which was voted 2010 Product of the Year and marketed through online video and social media‚ increased Colgate ’s market share of the U.S. manual toothbrushes to a record 32.2% last year. In the toothpaste segment‚ Colgate took the leadership position with 36.2%. Earlier this year‚ Colgate introduced Wisp Plus Whitening with over 15 million impressions in the second quarter. Articles in Fitness and InStyle magazines and mentions on “The View” television
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Government Regulatory Agencies and Impact on Consumer Choices Outline HCS 490 May 26‚ 2012 Kathy Loy‚ MBA Government Regulatory Agencies and Impact on Consumer Choices Outline Congress passed the original Pure Food and Drugs Act in 1906. It has evolved into the Food and Drug Administration (FDA) and is now an agency of the Department of Health and Human Services (DHS) (FDA Milestones‚ 2006). The FDA’s main objective is to protect and promote public health through
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