conscious Lifestyle : Modern‚ busy Product Attributes Clinically proven toothpaste with active ingredients to help relieve sensitivity. It is the best product for sensitive teeth in market place. There is a range of toothpastes to meet different needs of the consumer: Sensodyne Rapid Relief: Sensodyne Rapid Relief provides clinically proven rapid relief for sensitive teeth- works in 60 seconds
Premium Teeth Oral pathology Toothpaste
IMC PLAN COLGATE TOTAL IMC Plan RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: Subject Name: Location where you study: Title of Assignment: File(s) Submitted Student name: MKTG1257 Marketing Communication Saigon South Campus IMC Plan MKTG1257 – IMC Plan – Colgate Total Nguyen Thu Giang s3220854 Nguyen Huynh Anh Thu s3221643 Pham Hoang Oanh Vo Minh Thu
Premium Television advertisement Toothpaste Advertising
segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
Premium Toothpaste Colgate-Palmolive Marketing
COLGATE WORLD OF CARE Colgate is a manufactures of a wide range of toothpastes‚ toothbrushes‚ and mouthwashes. There are many types of Colgate which are Colgate Total‚ Colgate Cavity Protection‚ Colgate Simply White‚ and many others. Colgate is the first international corporation to have obtained the Malaysian Halal Certification for its toothpaste and mouthwash products sold to consumers. Colgate also is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain
Premium Oral hygiene Dental caries Tooth enamel
most recognizable oral care brand‚ it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube‚ introduced in 1896. It is a worldwide household name and synonymous with the product itself in various regions. Colgate-Palmolive has its presence in about 200 countries. Colgate in India Present in India since the 1930s‚ Colgate is almost synonymous with toothpaste in the Indian market. It is accepted well both in the rural and urban areas. It has been ranked as
Premium Toothpaste Colgate-Palmolive Oral hygiene
population‚ have access to Unilever Oral Care products. Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark on Oral Care solutions in India. Pepsodent has a range of toothpastes and toothbrushes that could take care of specific oral care needs. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth‚ fresh breath and healthy gums. Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and sensitive
Premium Oral hygiene Brand management Shahrukh Khan
(P&G) Crest toothpastes are ranking next in market share. In the U.S. and China the market shares are very close. In 2004‚ Colgate had 34.8% and Crest had 31.6% of the market shares in the U.S.; in China Colgate had 23.6% and P&G’s 21.2%. However in Mexico‚ the difference between CP and P&G is enormous‚ CP has market share above 80%. CP executive was pressured to compete hard against Crest’s new product called Crest Whitening Expressions (CWE). In August 2004 CP launched a new toothpaste product
Premium Marketing Toothpaste Strategic management
retail outlets across the country‚ of which the company services 20‚00‚000 outlets directly. Below is the comparison of the retail distribution in 2010 and 2012: Creating Market Awareness: CPIL has been able to increase the sales volume of the toothpaste and tooth powder segment by about 13 per cent using the following initiatives: Adopted a strategy of new launches and a significant hike in marketing expenditure. Targeting schools to create oral awareness among children. Launched a National
Premium Teeth Toothpaste Oral hygiene
overseas assets and tap into the growing Asian market. Besides‚ H&H imposed a “silent management” within the partnership. Therefore‚ Colgate signed an agreement which assure no management right. The most popular product of H&H called “Darkie”‚ toothpaste used a stereotype cartoon of a black man with a smile white teeth. However‚ Colgate’s reputation suffered of the image using on this product because social and cultural behavior have changed and additionally‚ Colgate’s largest and international
Premium Colgate-Palmolive Brand Toothpaste
engages in the manufacture and marketing of consumer products worldwide. The company operates through two segments‚ Oral‚ Personal‚ and Home Care; and Pet Nutrition. Oral‚ Personal‚ and Home Care segment provides oral care products‚ which include toothpaste‚ toothbrushes‚ mouth rinses‚ dental floss‚ and pharmaceutical products; personal care products that consist of shower gels‚ shampoos‚
Premium Colgate-Palmolive Toothpaste Management