The toothpaste industry is a monopolistic competitive market. There are several different brand names available to the consumer all with varying claims. Some toothpaste varieties are designed to give surface whiting to the user. Other varieties focus on fluoride and still others purport to give the user fresher breath. There are even toothpastes available that offer help for sensitive teeth. Whatever the consumer is in need of for their dental health there is bound to be toothpaste that can assist
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stop drinking soda. By replacing soft drinks with healthier beverages‚ many toxins will be eliminated. The U.S. Department of Agriculture (USDA) recommends that people eating 1‚600 calories a day not eat more than six teaspoons a day of refined sugar‚ 12 teaspoons for those eating 2‚200 calories‚ and 18 teaspoons for those eating 2‚800 calories. To put those numbers in perspective‚ consider that the average 12- to 19-year-old boy consumes about 2‚750 calories and 1½ cans of soda with 15 teaspoons
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Marketing Research Proposal Proposed Research Topic: A situational analysis of toothpaste industry Introduction: At present‚ several well-known brands in the domestic toothpaste manufacturers become increasingly competitive‚ such as Braun Oral-B‚ Colgate‚ Darlie and so on. Different toothpaste brand have their own different market strategy‚ for examples‚ there are products for different ages whereas some target the
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Effects of Soda on the Body “It may seem harmless to allow your child to drink soda every day. Thinking that soda won’t cause the child any immediate harm is unfortunately common.” (Khara) Unfortunately for the United States‚ it’s one of the first countries to start drinking soft drinks. Soda can also be termed as soft drink‚ coke or fizzy drink and is consumed by all ages worldwide. (Khara) Soft drinks can cause tooth decay‚ dehydration‚ obesity and more‚ and also contain tons of preservatives
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Essentials of Marketing September 18‚ 2012 NYC Soda Ban Michael Bloomberg‚ Mayor of New York City‚ has proposed a ban on the sale of large-sized sugar-sweetened beverages in restaurants‚ delis‚ sports arena vendors‚ movie theaters and food carts. This proposed ban would stop these establishments from selling sugary beverages such as sodas‚ sweetened teas‚ coffees‚ energy drinks and fruit drinks in sizes larger than 16 oz‚ with fines for failing to downsize being as high as $200. All establishments
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Executive Summary Over the past two years‚ Jones Soda Company has successfully acquired strategic alliances with various companies in order to provide deeper and more diverse market exposure. Some of these companies include Barnes & Noble‚ Panera Bread‚ and Starbucks. Since Jones does not deal in multimillion dollar advertising campaigns‚ this is their best way to promote their brand. By offering their wide assortment of beverages in stores and restaurants‚ Jones has been able to sell more to
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Running head: MARKETING STRATEGIES OF TOOTHPASTES 1 Marketing Strategies of Four Leading Brands of Toothpaste Jennifer Glascock Averett University BSA 310 Principles of Marketing Dr. John Guarino October 19‚ 2010 Workshop #5 MARKETING STRATEGIES OF TOOTHPASTES 2 Table of Contents Abstract…………………………………………………………………………………4 Marketing Strategies of Toothpastes…………………………………………………...5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5 Types………………………………………………………………………………
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such as toothpastes‚ laundry soaps and coffee or snack items. Toothpaste SM Hypermarket Novaliches Observations: Supermarket • Class B and C • Age range 15-60 year old • Males and females • Families‚ couples and individuals Observations: Buyers • Individual buyers tend to know what they want and pick the medium to large tubes • Families and couples discuss amongst themselves on what to buy • Females deliberate on their own and compare brands • Some chose sachets over tubes Toothpaste • Male
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The Proposed Soda Tax: The Poor and Middle Class Pay the Price Why must the poor and middle class suffer whenever money is needed to fund some programs or fix the deficit? People are stripped to the bone already‚ what with the Enron scandal and Bernie Madoff making off with millions of citizens savings. Now the poor and middle class people of this great nation are being called upon once again‚ to give more of the nothing that they already don’t have for a Soda Tax. A tax that health
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Toothpaste is the category chosen for this excercise. The oral care market in India is huge‚ about Rs 4400 crores of which toothpaste is about Rs 3200 crores (as of April 2010).The toothpaste market is flooded with brands(Colgate total‚ colgate active salt‚colgate gel‚peposodent‚close up‚meswak‚babool to name a few) with very little value proposition for the brands to talk about and hence very little‚ if any‚ distinctive personalities for them.Colgate is the maket leader with about 50% of the share
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