CASE STUDY CONTIKI AUSTRALIA: PROVIDING SUPERIOR VALUE. Table of Contents. 1. Executive Summary 3 2. Case Analysis 3 2.1 Introduction and background. 3 2.2 Contiki’s image. 3 2.2 Marketing strategies used to create value for target market. 4 3. Economic downturn. 5 4. Conclusion 6 5. References. 6 1. Executive Summary This case study discusses‚ the marketing strategies Contiki Australia utilizes in order to provide superior value to its customers and in return gain
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DESTEP ANALYSIS: Australia Demographic Environment Australia is one of the biggest countries of the world: It has a total area of 7‚686‚850 square kilometers. There live about 22‚015‚576 people‚ a percentage 67‚70 % of them is between 15 to 64 years old‚ the age which is important for our product Coebergh since it is an alcholic product that can only be consumed by people over 18 years. There are more men (7‚469‚092) than women (7‚266‚143) at this age which is very important to know since our
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Europe and Russian Federation‚ North Africa and Southwest Asia‚ Sub-Saharan Africa‚ Southeastern and Pacific Asia‚ Australia and Oceania. Australia and Oceania represent an economic region made of Australia‚ New Zealand‚ and the archipelagos of Melanesia‚ Polynesia and Micronesia‚ characterized by a relative isolation from the major cores of the world economy. Despite this‚ Australia‚ although populated mainly along the shores is developed country. Mineral and energetic resources are important: coal
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Master General Department was established in 1901 on the federation of Australia as part of Australia’s government. In the later years‚ Post Master General Department (PMG) was separated into two different sectors which consist of the Australian Telecommunications Commission which is to handle the telecommunication sectors and also Australian Postal Commission which handles all the postal services under the trading name of Australia Post in 1975. In addition to that later in 1989 the Australian Government
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While the unemployment rate has fallen over the past couple of years‚ the incidence of long term unemployment has been on the rise and therefore still remains a critical policy issue in Australia. The question of how best to reduce unemployment has been a significant part of the policy agenda for more than two decades due to the complex problems it causes for both policy makers and the individuals affected (Dixon‚ 2004 & Walsh‚ 1987). Those that are long term unemployed (LTU)‚ unemployed for 52 weeks
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Running head: MARKETING STRATEGIES OF TOOTHPASTES 1 Marketing Strategies of Four Leading Brands of Toothpaste Jennifer Glascock Averett University BSA 310 Principles of Marketing Dr. John Guarino October 19‚ 2010 Workshop #5 MARKETING STRATEGIES OF TOOTHPASTES 2 Table of Contents Abstract…………………………………………………………………………………4 Marketing Strategies of Toothpastes…………………………………………………...5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5 Types………………………………………………………………………………
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Weakness The downturn in the international financial crisis has compounded Australia’s tourism industry. Relevant departments recently predicted that Australia will be reduced by inbound tourists this year‚ more than 4% the past 20 years Australian tourism industry is facing the most severe blow. Australian Bureau of Statistics data released ‚2007-2008 Australian tourism contribution to gross domestic product was 3.6%‚ while this proportion was 4.7% previously. Therefore‚ the tourism industry
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distribution of real income and wealth among individuals and households. Inflation can cause many significant economic effects. For example‚ it can have an impact on the distribution of national income and wealth. The relative rates of inflation in Australia and inflation rates overseas can influence international competitiveness. A low and stable rate of inflation is desired for the welfare of the economy and for individual benefit. Measuring Inflation The most common way to measure inflation
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In Australia‚ homelessness is a widespread problem. Various researchers reported that homeless person is someone who bears the massive burden of economic and mental illness as well as high rates of acute medical services. This paper aims to present an outline of homelessness in Australia along with the conditions of common health issues present among the vagrant people and the provision of clinical care and unemployment to the homeless population. Relevant political traditions related to homelessness
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Insight Report: Mortgage Market Trends in the US‚ UK‚ Ireland and Australia On 12th May 2014 Synopsis The report outlines the key trends arising and insights in the mortgage markets in the US‚ UK‚ Ireland and Australia after the financial crisis: It provides a comparative analysis of the US‚ UK‚ Irish and Australian mortgage markets It provides analytical insights into the key emerging trends in the mortgage markets arising as a result of regulatory and economic developments in these countries
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