| | |[pic] | |Strategic Analysis Report | | | |An in depth view of where Zappos came from‚ where the company wants to go‚ and how | |they intend on getting there.
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Harvard Business Review. [Online magazine] URL http://blogs.hbr.org/2008/05/why-zappos-pays-new-employees/ Adam Lashinsky Zappos.com (2009. Zappos milestone: Customer Service [WWW Document] URL http://about.zappos.com/ Merriam-Webster‚ Incorporated Tony Hsieh. (2009). CEO Letter. [WWW document] URL http://blogs.zappos.com/ceoletter Jeff Bezos
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BA283 Writing Assignment #1 Video Summary Tony Hsieh‚ CEO of the online shoe and apparel retailer. Zappos.com gave a presentation at Stanford School of Business on How to Build a Formidable Brand‚ Zappos.com. Tony’s main points he wanted to express about the online retailer was having a great company culture‚ wonderful customer service and through 1‚500 different vendors a great collection of clothing shoes‚ and apparel. During October 2010 Tony Hsieh toured 10 cities in the US promoting his book
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1. Sources of competitive advantage lay in the field of their first offer. * First of all they provided a huge selection of styles‚ colors and sizes of shoes as it was one of the biggest problems of traditional retailers. * At the first stage of their entering of the market‚ Zappos was the first-mover‚ which eventually supported its success as the market for on-line order of shoes was estimated to be about $2 billion. * High level of customer satisfaction was also one of the important
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makes itself the new owner of the company. Legally the selling company still exists as an independent legal entity‚ but overall control is in the hands of the parent company. In July 2009 CEO of Zappos‚ Tony Hsieht made the announcement of Amazon’s acquiring of Zappos. In a lengthy e-mail Tony eloquently explains the future of Zappos and what will take place in the near future at Zappos. Throughout Amazon’s reign as online shopping powerhouse‚ they have been consistent in one of the most important
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formal and more informal setting. Moreover the culture is driven by the top management such as the CEO of Zappos.com‚ Tony Hsieh. By dictating and employing skills such as taking risks and enjoying the work that he does‚ Mr. Hsieh set a precedent for his employees to follow. The Foundation for this Culture: The basis for the company was conveyed when Tony Hsieh emphasized his philosophy for Zappos: “Great things will happen if you make employees happy”.
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accessories (Figure:1). The customer service dedicated company created and fostered a great business model that puts the company culture in the driver’s seat. During the recession of 2008 the company laid off 8% of its workforce. Therefore‚ in 2009 Hsieh‚ the CEO was forced to sell the company to Amazon in order to keep growing this Las Vegas company without veering from the core values the company developed. It was the best move to stay focused on providing superior customer service while operating
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same year‚ Swinmurn approached Tony Hsieh and Alfred Lin with the idea of selling shoes online. The company was officially launched in June 1999‚ under the original domain name "ShoeSite.com. A few months after their launch‚ the company ’s name was changed from ShoeSite to Zappos so as not to limit itself to selling only footwear. In January 2000‚ Venture Frogs invested additional capital‚ and allowed Zappos to move into their office space. During this time‚ Hsieh found that he "had the most fun
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THE SUPER HIGHWAY TO THE FUTURE? Zappos.com isn’t the first business venture pursued by entrepreneur Tony Hsieh. He cofounded LinkExchange shortly after graduating from Harvard with a computer science degree. LinkExchange “allowed amateur Web publishers to barter for advertising by agreeing to publish 1 one another’s ads.” LinkExchange proved to be a successful business venture‚ but Hsieh became 2 depressed because the work was no longer fun. “When it was just five or ten people‚ it was a
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Re: SWOT Analysis of the Culture of Zappos.com Zappos.com is an online shoe store that was created in 1999 by a man named‚ Nick Swinmurn. Today it is a multi-billion dollar company thanks to its current CEO‚ Tony Hseih. One of the reasons Zappos.com has become such successful empire is because it got the economics and operations right. The management of Zappos.com is in my personal opinion‚ a necessity to a happy and thriving company. Their strategy is to find employees that are going to dedicate
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