MULTIMEDIA UNIVERSITY® DAC5018 COMPUTER APPLICATIONS Trimester 2‚ Session 2012 / 2013 PROJECT REGISTRATION FORM |Lecture group/ section: |DP7-9 | |Lecturer’s Name: |NUR LIYANA BINTI ROSLI | |No. |Student ID
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Dato’Sri Anthony Francis Fernandes (also known as Tony Fernandes) is a Malaysian Entrepreneur and the founder of Tune Air Sdn. Bhd.‚ who introduced the first budget no-frills airline‚ AirAsia‚ to Malaysians with the tagline "Now everyone can fly". 30 April 1964 1977 ~ 1983 1987 1987 ~ 1989 1989 ~ 1991 Born in Kuala Lumpur Educated at Epsom College (London) Graduated from the London School of Economics Work as Finance Controller in London Became the youngest-ever Managing Director of Warner
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initially launched in 1996 as a full-service regional airline offering slightly cheaper fares than its main competitors. Unable to stimulate the market or attract enough passengers‚ the company was beset with major financial troubles. In 2001‚ Tony Fernandes reinvented the airline to model Southwestern’s no-frills/low cost design and with only three B737 aircrafts was able to quickly create one of the most profitable airlines in the world. Economies of Scale – Economies of scale exist wherever proportionate
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successful public relations and corporate communication. New York: Routledge. Einhorn‚ B. (2015‚ January 5). AirAsia CEO turns to Twitter for crisis management. Bloomberg. Retrieved from http://www.bloomberg.com/bw/articles/2015-01-05/airasia-ceo-tony-fernandes-manages-crisis-with-social-media Fearn-Banks‚ K Fink‚ S. (1986). Crisis management: Planning for the inevitable. New York‚ N.Y: American Management Association. Gainey‚ B. S. (2012). What’s your status? A study on new media communication by the
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Flores April Danielle Marquez Korina Robles Nicole Zulueta Company Case (AirAsia: The Sky’s the Limit) 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? Micro Environmental Factors CEO Tony Fernandes – a strong believer in “leading by example”‚ he works alongside his team that allows him to get to know them better. Partners – although AirAsia has limited resources‚ it has been able to fulfill customer’s needs by collaborating with its partners
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and say goodbye to the aviation sector forever. In the year 2001 however‚ Tony Fernandes‚ the business honcho known for his shrewd business skills took an interest in the airline and his company Tune Air Sdn Bhd finally took over the same year at a token amount of just 1 ringgit. At that time‚ a debt of USD 11 million was staring in the face of the airline and only a miracle could save it. The miracle was Tony Fernandes and his efficient management and operational executives. After the takeover
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What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes also asked customers for feedback for the service that was provided for them. Feedback is crucial for Air Asia so that they could
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As AirAsia Bhd. (AIRA) prepares to more than triple its fleet‚ Chief Executive Officer Tony Fernandes says he wants to match the growth of his budget airline with discount hotels‚ mobile phones and financial services. Tune Group‚ the closely held parent company of Fernandes and business partner Kamarudin Meranun‚ may sell stock in some of the units by the end of next year‚ Fernandes said. Initial public offerings are also planned for AirAsia’s Indonesian budget arm and long-haul unit AirAsia X
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Case Study – AirAsia Formula(on Valida(on In 2001‚ Time Warner Execu(ve Tony Fernandes purchased the ailing‚ debt-‐riddled‚ government-‐owned AirAsia. In a remarkable feat (using blue ocean strategy principles) Fernandes engineered a remarkable turnaround‚ turning a profit in 2002 and swiJly opening mul(ple new routes
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started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On December 2‚ 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround‚ turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting former monopoly operator Malaysia
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