Page 83 THE LITTLE BEE THAT COULD: JOLLIBEE OF THE PHILIPPINES V. MCDONALD’S Charles Rarick‚ Purdue University Calumet Gideon Falk‚ Purdue University Calumet Casimir Barczyk‚ Purdue University Calumet CASE DESCRIPTION The primary subject matter of this case concerns the growth of a Filipino fast food chain. It started from a single ice cream store‚ which later moved into hamburgers‚ Filipino style. Over the years Jollibee‚ a multi-national corporation in the restaurant industry‚ expanded its
Free Philippines Fast food Fast food restaurant
Introduction Jollibee Foods Corporation Company Background Tony Tan Cacktiong founder of Jollibee Foods Corporation tells a story about the success story of his company. There are many other stories about Tan and Jollibee that many people didn’t know about‚ and that would have remained unknown‚ If Tan hadn’t bested successful entrepreneurs from 30 other countries to win the “World entrepreneur of the year” Award in Montecarlo‚ Monaco‚ on May 28‚ 2004. Tan had always been low-key and media-shy
Premium Convenience store Philippines Franchising
“Tony Tan Caktiong” Tony Tan Caktiong is the founder and current Chairman and CEO of Philippine fast food chain Jollibee. He graduated from the University of Santo Tomas with a degree in chemical engineering. Caktiong had initially planned an ice cream parlor when he founded Jollibee‚ then subsequently added additional dishes such as hamburgers‚ french fries‚ and fried chicken. Food and family are two essential elements behind the success of both Tony Tan Caktiong and his company‚ Jollibee
Free Philippines Japanese cuisine Metro Manila
HISTORY In 1975‚ Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao.. THE ORGANIZATION Jollibee Foods Corporation is the parent company of Jollibee‚ a fast-food restaurant chain based in the Philippines. ORGANIZATIONAL STRUCTURE JOLLIBEE LA UNION 3 Bryan G. Heruela RM (Restaurant Manager) or TQA (Total Quality Assurance) Joan Decena ARM 1 (Assistant Restaurant Manager 1) or PQM (Production Quality Manager) Vince Laraya ARM 2 (Assistant Restaurant
Premium Philippines Fast food restaurant Marketing
sustainable. Jollibee Foundation’s projects are mainly in the categories of Education‚ Leadership Development‚ Livelihood‚ Environment-friendly initiatives and Housing and Disaster Relief. 1.2 Company Summary Jollibee is founded by Filipino-Chinese Tony Tan Caktiong and his family began as a two-branch ice cream parlor in 1975 at Cubao offering hot meals and sandwiches. The original company name was Jolibe then Mr. Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single
Free Philippines
I. Introduction (History of the Company) Tony Tan Caktiong is the president of Jollibee Foods Corporation. Jollibee is began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches‚ became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. In 1984‚ Jollibee hit the P500 million sales mark‚ landing in the Top 500 Philippine Corporations. In 1987‚ barely 10
Premium Philippines
|JEHANGIR RATANJI DADABHOY TATA | | | |Jehangir Ratanji Dadabhoy Tata popularly known as JRD Tata was one of the most enterprising Indian entrepreneurs. He was a pioneer | |aviator and built one of the largest industrial houses of India. He had the honour of
Premium Tata family Tata Group Parsis
Tony Tan Caktiong and his brothers put up a two-branch ice cream parlour in Manila’s commercial districts of Cubao and Quiapo during 1975. It got expanded as they include hot sandwiches‚ burgers‚ and other meals. Their business was successful though it eventually outsold the ice cream product. In January 28‚ 1978‚ Tom Tan and his brothers formed the Jollibee Foods Corporation (JFC). As they made a fast-food outlet‚ they decided to develop an own brand including a mascot‚ a menu that would look
Premium Philippines Fast food
themselves is through pop culture‚ their intent can be overshadowed by their desire to appeal to the masses. In James Harold’s article‚”A Moral Never-Never Land:Identify with Tony Soprano”‚ he analyzes Plato’s and Tolstoy’s concerns about the morality of art through the observations of the character Tony Soprano. Although Tony Soprano is a notorious gangster‚ he is accepted despite his villainous
Premium Morality Mass media Advertising
Jollibee Foods Corporation: International Expansion 1.1. What sources of competitive advantage was it able to develop against McDonald’s in its home market? Firstly‚ Jollibee was the first mover in the sector of burgers in Philippines‚ shaping customer preferences and expectations‚ instead of McDonald’s or KFC. Secondly‚ Jollibee was young‚ and very small in comparison of McDonald’s whose force worldwide is standardization. The burger company serves millions of exactly identical sandwich
Premium Philippines Marketing Papua New Guinea