sales that generated by TomTom are impacted by the economic fluctuations of the market in which it competes. If the economic is downturn‚ it is limited the capacity for business and consumers to spend‚ as a result‚ the level of revenues for TomTom are going down. For example‚ the economic recession in year 2009 was brings a huge impact to TomTom. The economic recession in year 2009 is considered the “dark side” for TomTom‚ it brings a huge impact to them and enables TomTom almost go into troubles
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TomTom Overview As TomTom‚ one of the largest producers of satellite navigation devices in the world‚ entered 2010 it faced stiff competition from its traditional rivals such as Garmin and from new competition from cell phones. Although its sales reached an all time high of €1.74 billion in 2007 by 2008 sales had slipped to €1.67 billion. That year the company posted a loss of €872 million. The decline in sales continued with 2009 sales slipping to €1.48 billion‚ although the company managed to
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facilitate the success the product has to be all in one navigation device with the different abilities. One of the leading companies – TomTom creates GPS. It has a touch screen‚ speaker‚ USB port‚ internal Lithium ion battery‚ and comes with TomTom HOME software. It charges‚ synchronizes‚ and updates its data by connecting to a Windows or Mac PC running the TomTom HOME software via USB cable. 2. Who are some of the leaders in PNDs? What are the likely factors
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Analysis of TomTom Several years ago‚ it was so difficult for people to reach a place that they never got. The traditional paper maps were the useful tools for people travel. However‚ it is so dangerous for drivers look at the map while they drive. Also‚ if the road is being fixed‚ it is hard to plan another way to destinations. Over the society develops‚ there are more and more new technologies coming out. A great innovation gets into our life—the personal GPS. It gives many conveniences
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BRIEFING ST 1 (England) DIRECTORS’ BRIEFING SWOT analysis SWOT analysis looks at your strengths and weaknesses‚ and the opportunities and threats your business faces. By focusing on the key factors affecting your business‚ now and in the future‚ a SWOT analysis provides a clear basis for examining your business performance and prospects. This briefing outlines: x B Brainstorm the issues. Ask everyone to identify any strengths or weaknesses they feel the business has‚ and any opportunities
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SWOT This is used to help focus activities into areas of strength and where the greatest opportunities lie. This is used to identify the dangers that take the form of weaknesses and both internal and external threats. The four attributes of SWOT analysis: Strengths - What are the advantages? What is currently done well? (e.g. key area of best-performing activities of your company) Weaknesses - What could be improved? What is done badly? (e.g. key area where you are performing poorly) Opportunities
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1. What is adidas corporate strategy? Was there... 1. What is adidas corporate strategy? Was there a common strategic approach utilied in managing the company’s lineup of sporting goods businesses prior to its 2005-2006 restructuring? 2. Did the restructuring undertaken in 2005 and 2006 make sense? Does it appear that the acquisition of Reebok International will produce higher returns for shareholder? What strategic actions should adidas’s top management initiate ti improve the company’s financial
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SWOT Analysis Strength Strengths are one of the internal factor lead the organization to the success pathway and the business which allow you to operate more effectively than your competitors. For example‚ strength could be your specialist technical knowledge. As Nestle is a well-known brand in the world‚ so this is good for NESCAFÉ to make any further development and it is believed that NESCAFÉ is the major player in coffee market and it has a strong brand names because of associating
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is true that the importance of each category of factors will always vary from business to business and from company to company‚ but nonetheless PESTLE remains a mandatory analysis technique that is usually a part of the larger and more comprehensive SWOT analysis. PESTLE helps a company determine exactly how various types and categories of factors influence its ‘well-being’. As aforementioned‚ the same factors will influence different companies in different ways. For instance‚ an online business
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