"Toms Shoes Video Case" Essays and Research Papers

1 - 10 of 500

Toms Shoes Video Case

TOMS SHOES Case Study #2 Submitted by Muriah Kalblinger Prepared for Professor Don Looney Black Hills State University March 25, 2013 I. Major promotional and marketing strategies used The major promotional and marketing strategies used by TOM Shoes are cause-related marketing strategies and word-of-mouth. TOM Shoes’ customers, employees, interns, and students engage in significant word-of-mouth advertising as well as marketing itself through events, DVD screenings, and social...

Premium Athletic shoe, Business, Charitable organization 1082  Words | 4  Pages

Open Document

Toms Shoes

Although TOMS Corporation is profitable and well known, like all companies, they have many issues that challenges that affect their organizational outcomes. Examples of their issues and challenges include their one-for-one business model, minimal advertising, and the continuing amount of retailer complaints. There are also inadequate and poorly fitting elements of TOMS focal organization in the context of the changing environment. In order for TOMS to expand its brand and market share to its already...

Premium Business ethics, Corporate social responsibility, Marketing 1562  Words | 4  Pages

Open Document

Toms Shoes Epedemic

Simona Brotnei Professor Angelone English Writing 102 7 March 2012 “How Toms Shoes tipped ?” Intro Section In the book, The Tipping Point, How little things can Make a Big Difference, written by Malcolm Gladwell. What is an Epidemic? Well there are different kinds of epidemics. Epidemics can be Products, diseases, Trend’s, and or Crimes. In order for an epidemic to tip, there are three rules that apply for an epidemic to tip. Epidemics are the phenomena word of mouth, or any number of mysterious...

Premium A Better Tomorrow, Epidemic, Epidemiology 1280  Words | 4  Pages

Open Document

Innovation Report- Toms Shoes

February 2, 2011 Veronica Creamer, Alex Hohmann, Adam Holcombe, & Ian Swapp “THE IDEA WAS GENIUS, really.” TOMS Shoes has provided one of the most innovative business ideas the early 21st century has seen. Through the “One for One Movement”, TOMS has ushered in a truly altruistic business model which cannot be ignored by the broader consumer goods industry. By describing what TOMS Shoes is, why it is important, how the One for One idea originated and evolved functionally, and the business model...

Premium Athletic shoe, Business, Corporation 2213  Words | 6  Pages

Open Document

Metabical and TOMS case study

Case study : Metabical Positining and communication strategy for a new weight-loss drug Question 1 – How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer? They should target women less than 65 especially (exhibit 2). They seem to be more aware than men to their weight. But most of the population (men and women) are now more conscious that losing weight is important for health. We can talk about normal customers including young...

Premium AIDS, Anti-obesity medication, Athletic shoe 1409  Words | 5  Pages

Open Document

Case Study: TOMS One for One

]Case Study: TOMS One for One 1. What is the social value proposition for TOMS Shoes? The name TOMS Shoes is derived from “tomorrow” was taken from the original concept “shoes for tomorrow.” TOMS Shoes has developed the social value proposition of the company off the One for One model and the importance of shoes. The One for One Model is for every pair of shoes bought one will be given away to a child in a developing country. The impact that TOMS is trying to make on individuals combines...

Premium A Great Way to Care, Developing country, United Nations 1889  Words | 5  Pages

Open Document

Toms

Shoes can change the life of one completely. This is because some kids in the South American countries either don't have shoes or can't afford them. When shoe company programs are teamed together with giving organizations, it can be a powerful way of providing for a new future. There are young kids in our world that are affected in many more ways than you think because they don't have shoes. However, a man with the name of Blake Mycoskie is helping to defeat this terrible problem. Being shoeless...

Premium Athletic shoe, Flip-flops, Footwear 2738  Words | 6  Pages

Open Document

Toms Shoes

determined and analyzed the common themes on social media surrounding the Toms Shoes brand. We created a Theme chart and a sub-theme chart from the largest theme. These charts can be seen below. The top three themes were 1) Social Justice, which was mainly comprised of soundbites focused on the Toms One For One motto and their positive impact on those less fortunate 2) Style, which was largely focused on the look of the shoes and 3) what we named Purchase/ want, this category was comprised of soundbites...

Premium Athletic shoe, Consumer protection, Footwear 3810  Words | 10  Pages

Open Document

toms shoes

 Toms Shoes TOMS could mean "Trade Order Management System", since this shoe company gives one pair of shoes to needy children for each pair bought, in a one-on-one scale. History of TOMS shoes Inventor TOMS founder, owner and chief shoe-giver Blake Mycoskie is making a lofty promise to both customers and critics: By the end of 2015, TOMS will produce one-third of all the shoes it donates in the countries that are the the focus of its giveaway programs. Blake Mycoskie stumbled on a...

Premium Athletic shoe, Discovery Channel, Fast Company 2175  Words | 9  Pages

Open Document

Toms

Corporate Social Responsibility of TOMS Shoes BUS 311 Ethical Management May 20, 2013 Tom's Shoes Corporate social responsibility is defined as "actions of an organization that are targeted toward achieving a social benefit over and above maximizing profits for its shareholders and meeting all its legal obligations" (Ghillyer, 2012). The for-profit company, TOMS Shoes, takes social responsibility seriously starting with their central goal: "We can create a better tomorrow by taking...

Premium Better, Business ethics, Corporate social responsibility 854  Words | 3  Pages

Open Document

Become a StudyMode Member

Sign Up - It's Free