Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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over a billion dollars spent in advertisement a year‚ Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices‚ but the brand and marketing skills they use through tactful pricing strategies. Toyota has differentiated their prices from the traditional pricing set up of many of the other automobile makers. However‚ it is their effectiveness in targeting consumers’ needs and wants that
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JENSEN SHOES: JANE KRAVITZ’S STORY CASE ANALYSIS By: Group U2 Ankit Sharma 14F407 Divya Panchal 14F417 Meduri Jaya Syam 14F431 Tilottama Choudhury 14F452 Ujjwal Sood 14F453 Case Facts PRIMARY ISSUE: Company management requires to know the opportunities for new markets and new products‚ necessitating the need to expand product lines in this process‚ Janes Karvitz‚ strategic production took up Lyndon in her team and now facing problem with his attitude at work and trying to motivate him
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Year (January/February)‚ New Year’s Day (January) and Labour Day (1st May). MARKETING CHANNELS Promotional activities in shopping malls and department stores are the most popular promotional and sales activities‚ followed by discount/price reduction‚ TV commercials‚ discount coupons‚ promotional stands‚ exhibitions‚ buy-one- (or more) gets-one-free. PURCHASING POWER On average‚ respondents owned 4.2 pairs of shoes‚ 1.2 pieces of wallets‚ 1.3 pieces of belts and 1.3 pieces of handbags/briefcases
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Shoes can change the life of one completely. This is because some kids in the South American countries either don’t have shoes or can’t afford them. When shoe company programs are teamed together with giving organizations‚ it can be a powerful way of providing for a new future. There are young kids in our world that are affected in many more ways than you think because they don’t have shoes. However‚ a man with the name of Blake Mycoskie is helping to defeat this terrible problem. Being shoeless
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Converse one of the most popular brand shoes in history was created in 1908 in Malden Massachusetts. From the beginning‚ Converse campaign ad was aim toward basketball players and their fans. With their signatures shoes known as the Chuck Taylor All Star‚ Converse had the first basketball player working for them as a salesman. As time went by‚ the company needed a new direction for the new era coming with other competitor like Nike‚ Adidas and Reeboks gaining a share of the market.” Converse had
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MARKETING MIX A. PRODUCT - Dr. Dre Beats is a company that creates high-end quality headphones. It’s products allow listeners a full music experience with the capability of producing the songs as played from professional recording studios. Their target market is: Teens the youth with allowances to spend on the latest gadgets. The Generation Y‚ the people under this category are those who are all about what’s new‚ trendy‚ and value brand names. Tag-line : "People aren’t hearing all
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Nguyen Phuong Anh CO14 LCFS SWOT Analysis Name Strengths Weaknesses Opportunities Threats Canifa Available price for most of the population in Hanoi Availability products for almost all major categories of consumers (oriented for families) Large categories of elections in color. Good location Untrendy products Monotonous types of products Focus only on one market (Hanoi-VietNam) Untrained personnel/staff uncomfortable parking introduce more trendy& fashionable products Diversify
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luxury shoes adapting to the challenges of new consumer demand‚ geographical availability and modern marketing? Please discuss these issues‚ as well as the factors are shaping our industry today and tomorrow? 21st of December 2012 I decided to focus on the shoes industry‚ because is a more complex business. Women are attracted naturally by shoes but men don’t. The luxury Maison‚ the luxury brands have design and created numerous of accessories even shoes. Because
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Shoes†In the Hans Christian Andersen fairy tale “The Red Shoes‚†the color red appears on multiple occasions‚ each time symbolizing something different. The shifts in the meaning of the color can be related to the action in the story‚ and how Karen is feeling or being affected by her surroundings. Karen’s “red and sore ankles†in the opening of the story are the result of wearing wooden shoes in the winter. This redness is symbolic of her poor family‚ and also
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