[pic] CONTENT 1. To start with 2. Database Marketing a. Consumer Data b. Business Data 3. Difference between direct marketing and database marketing 4. Why database marketing is increasing so rapidly? a. Greater use of market segmentation b. Emphasis on service and customer relationship management c. Changes in media d. Changes in distribution structure and power e. Lifestyle and demographic trends
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DATABASE FOR SCHEDULING Joshua Crisp Prof. Raman Marwah CIS210 11/25/2012 There are many advantages of creating a database for scheduling purposes. Having a database will allow trainers to see what courses they have coming up and their supervisors will also see what their workload is. Being part of a corporation that is expanding needs to be able to adapt to changes and having a database for scheduling will help. First we will have to look at what is needed to create a scheduling database
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- 1 - Database Security *) GÜNTHER PERNUL Institut für Angewandte Informatik und Informationssysteme Abteilung für Information Engineering Universität Wien Vienna‚ Austria 1. Introduction 1.1 The Relational Data Model Revisited 1.2 The Vocabulary of Security and Major DB Security Threats 2. Database Security Models 2.1 Discretionary Security Models 2.2 Mandatory Security Models 2.3 Adapted Mandatory Access Control Model 2.4 Personal Knowledge Approach 2.5 Clark and Wilson Model 2
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Database Management Systems Tutorial Week 1 Weight 1% . . ASSESSABLE TASKS OF THE WEEK 1. Investigate data and information Data is collected about individuals and groups by a large number of organisations and in a variety of ways. a) Form a group of approximately four students and discuss the organisation that is allocated to you by your tutor. b) Fill in the following table as you discuss what data is collected by the different organisation types‚ and how this data is used
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Database Models and Legacy Systems The evolution of the information age demanded robust management systems for storing large volume of data‚ efficiency in retrieval‚ and enhanced data security and sharing; hence‚ the development of databases from flat file systems. Despite this advancement in technology‚ many organizations such as Colorado Financial Reporting System (COFRS) continue to use legacy database systems. Colorado Financial Reporting System (COFRS) The Colorado Financial Reporting
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Normalization of Database Tables Introduction to Normalization of Database Tables Normalization of Database Tables l Introduction to Normalization of Database Tables 4 4 4 ISM 602 Dr. Hamid Nemati 4 4 4 Functional Dependency l Introduction to Normalization of Database Tables l l A Functional Dependency Is A Relationship Between Or Among Attributes Such That The Values Of One Attribute Depend On‚ Or Are Determined By‚ The Values Of The Other Attribute(s)
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conduct business‚ is recognized as an important area for IT innovation and investment (Armbrust et al.‚ 2010; Goscinski and Brock‚ 2010; Tuncay‚ 2010). Cloud computing has spread out through the main areas related to information systems (IS) and technologies‚ such as operating systems‚ application software‚ and technological solutions for firms (Armbrust et al.‚ 2010). The promise of cloud computing is to deliver all the functionality of existing information technology services even as it dramatically reduces
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Database System Versus File System Consider part of a savings-bank enterprise that keeps information about all customers and savings accounts. One way to keep the information on a computer is to store it in system files. To allow users to manipulate the information‚ the system has a number of application programs that manipulate the files including • A program to debit or credit an account • A program to add new account • A program to find the balance of an account • A program to generate
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Assignment 1 Database design Database is a place to store lots of data‚ imagine it as a giant virtual filling cabinet that can be organized in many ways. There’s software called (DBMS) which stands for database management system which allows the user to manage data in database such as; create‚ delete or update. Entities Entities are objects with significant mass and purpose‚ in database entities are tables. Every table contains many fields/attributes. The user must create a table before
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MOBILE DATABASE CONTENTS | Page No. | i. Abstract | 3 | 1. Introduction | 3 | 2. Background | 4 | 3. Mobile Database Architecture | 5 | 4. Technique to Secure database 4.1 Data Synchronization 4.2 Mobile transaction 4.3 Embedded database 4.4 Authentication from the Web Server 4.5 Data Privacy 4.6 Adaptability to Middleware 4.7 Communication 4.8 Data Encryption at client side | 67788991010 | 5. Resisting
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