Communication Strategy * Can Mia Cannibalize Tanishq’s own product for special occasions like marriage‚ anniversary etc (product for one time purchase) Brief Tanishq is the first and most prominent jewelry brand of the jewellery division of Titan industries ltd‚ a company promoted by Tata group and has origin in 1994 when it started to export the jewelry to earn the mech needed foreign exchange. This brand was specially created for the female segment. However later with the adverse developments
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Karatmeter. Purity of Gold‚ trust‚ honesty are strong associations and has earned a high brand equity. Tanishq has grown in a large scale since then and as of now has 230 stores in 120 cities of India. Tanishq still has room for growth as the jewellery industry is still largely unorganised‚ they can leverage on the brand equity to expand globally. Tanishq has a wide range of product and the focus till today is still
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ENGLISH ASSIGNMENT – FRANK XU – REMEMBER THE TITANS Texts are universal as they can be used to teach us about life and its issues. This concept is conveyed distinctly in the prescribed text ‘Remember the Titans’. Directed by Boaz Yakin‚ ‘RTT’ is based on the true story of an African American coach Herman Boone as he tries to introduce a racially diverse football team to T.C Williams High School‚ Alexandria set in 1971. The historical context indicates that the main adversity faced was the racial
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present shape. And last but not the least; we are thankful to all our fellow classmates who made valuable contributions and constructive feedbacks towards the completion of this project. Contents Executive Summary 5 The Gems & Jewellery industry 6 Evolution of Tanishq 7 Growth of Tanishq 8 Competitors 9 • Carbon 9 • Gili 10 4 P’s of Marketing 11 PRODUCT 11 • PRODUCT VARIETY 11 • QUALITY 11 • DESIGN 12 • BRAND NAME 12 • SERVICES 13 PROMOTION 14 PLACE 16 PRICING 19 Ansoff’s
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Tanishq: Positioning to Capture the Indian Woman ’s Heart Strategic Management Assignment TABLE OF CONTENT 1. COMPANY DETAILS 2 2. VISION 2 3. MISSION 2 4. GOALS 2 5. INDUSTRY ANALYSIS 3 6. SITUATIONAL ANALYSIS 4 7. FINANCIALS 5 8. COMPETITOR ENVIRONMENT 7 9. INTERNAL CIRCUMSTANCES: 9 10. SWOT Analysis: 9 11. CHALLENGES 10 12. STRATEGIC RECOMMENDATION: 11 13. RECOMMENDATION 12 14. Overall Analysis 12 REFERENCES 13
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| |Word Count ’’ 1724 words | Industry Overview: i. India is the largest consumer of gold in the world to be followed by China and Japan. India is emerging as world’s largest trading centre of this commodity with a target of US$ 16 bn. set for 2010. ii. Placed against targets to achieve 65 percent of the international market by 2010‚ India’s gem and jewellery industry has registered an impressive 21.33 percent growth in exports iii. India dominates
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Film Review Remember the Titans Remember the Titans is the true story of a Virginia High School football team‚ and also a town witch is dealing with racial integration on and off the football field. Given that this is a Disney film‚ no one should expect a completely true-to-life tale‚ but when it comes to the topic of racism‚ some parts of truth must be shown to have an effective film. The film begins with the integration of an all-black high school with an all-white high school. As
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REMEMBER THE TITANS Film as Text: Writing Task – Paris Rowe Topic: “Can’t you see the family resemblance”- Gerry Bertier Gerry Bertier is finally able to ask “Can’t you see the family resemblance” to his nurse for Julius when he accepts‚ in his heart‚ black-people‚ and is no longer prejudiced towards the different race. The reason the Gerry is no longer racist towards African-Americans is because of all he’s been through with his team. At first‚ Gerry was so racist and unaccepting that he wanted
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CHANGE Assessment Task TASK 1: TEXT RESPONSE: REMEMBER THE TITANS produced by Jerry Bruckheimer [film]-TEXT RESPONSE SHEET: SUMMARY OF MATERIAL Remember The Titans is a film text‚ centred by the issue of race and how it is triumphantly overcome. It is an uplifting story how an American town‚ Alexandria‚ conquered overwhelming resentment‚ friction and disharmony brought on by racial discrimination and mistrust. The town is further thrown into chaos‚ as protests rage over the killing of an African-American
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or individual that changed during the text. FILM ESSAY 13/8/2013 The film ‘Remember the Titans’ directed by Boaz Yakin filmed in the year 2000. in this essay I will describe how a character changes throughout the movie. the character I have chosen is Gerry Bertier the captain of the titans football team‚ in the movie Gerry changes from races to against racism. At the start of the film Remember the Titans‚ Gerry Bertier rushers to a fight against black people this is how Boaz Yakin explains that
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