The Namesake Jhumpa Lahiri A MARINER BOOK Houghton Mifflin Company Boston • New York Copyright ©2003 by Jhumpa Lahiri ALL RIGHTS RESERVED For information about permission to reproduce selections from this book‚ write to Permissions‚ Houghton Mifflin Company‚ 215 Park Avenue South‚ New York‚ New York 10003. Visit our Web site: www.houghtonmifflinbooks.com Library of Congress Cataloging-in-Publication Data Lahiri‚ Jhumpa. The namesake / Jhumpa Lahiri. p. cm. ISBN 0-618-48522-8 (pbk.) ISBN 0-395-92721-8
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INDICE PRESENTACION DE LA OBRA .............................................. XUV PARTE 1 EL PAPEL DE LA GESTION DE MARKETING EL PAPEL DEL MARKETING EN LAS ORGANIZACIONES Y EN LA SOCIEDAD ................................................. 1 9 LOS CONCEPTOS BASICOS DEL MARKETING ................................................... 3 Necesidades‚ Deseos y Demandas 4 Productos 5 Valor‚ Coste y Satisfacción 5 Intercambio‚ Transacciones y Relaciones 6 Mercados 8 Marketing y Buscadores
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Speaking Activities for the Classroom Copyright 2004 Compiled by David Holmes . . . . . . . . Contents Preface : To The Teacher Chapter One : Warm-up Activities Chapter Two : Words‚ Phrases and Sentences Chapter Three : Grammar and Speaking Chapter Four : Interactive Role-Play Chapter Five : Traveling and Touring Chapter Six : Finding the Right Words Chapter Seven : Fables‚ Tales and Stories Chapter Eight : Talking Tasks Chapter Nine : A Bit of Business Chapter Ten
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Contents Part I : Overview of world business 1. Nature of International Marketing : Challenges and Opportunities 2. Trade Theories and Economic Development 3. Trade Distorations and Marketing Barriers Part II : World market environment 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behaviour in the International Context Part III : planning for international marketing 8. Marketing Research and Information System 9
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