The Tao of Timbuk2 The Tao of Timbuk2 According to the case study‚ The Tao of Timbuk2‚ the Timbuk2 bag is indestructible and it is common for it to outlive jobs‚ personal relationships‚ etc. The website allows the customer to design the bag exactly how the customer would like it. Timbuk2 awards their customers a lifetime warranty on all their products. If there is a defect in the materials or workmanship‚ Timbuk2 will repair or replace the bag. A key competitive
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1、 Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag‚ what are the key competitive dimensions that are driving sales? Are their competitive priorities different for the new laptop bags sourced in China? Answer: (1) There are three critical competitive dimensions that help sales. First‚ top quality is one of the most key competitive dimensions.Timbuk2 is designed for customers who prefer indestructible and durable bags. According to the materials
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Case: The Tao of Timbuk2 1. The key competitive dimensions for the Timbuk2 messenger bags are that they are high quality custom and classic bags and that they are produced locally in San Francisco which enables them to deliver the product overnight to the customer. The laptop bags are sourced from China however‚ they claim that the factories in Asia provide fantastic work environments‚ the highest quality goods possible which enable them to offer the customers the highest level of service possible
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THE TAO OF TIMBUK2 CASE 1. Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag‚ what are the key competitive dimensions that are driving sale? Are their competitive priorities different for the new laptop bags sourced in China? In today’s global market not only is there a trend mounting toward shopping online but also product customization to meet and satisfy individual requirements. Timbuk2 has done just that‚ that in the bag market. In the year
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Timbuk2 Case Study Belinda Walker MG 390 Operations Management Professor: Phillip Durham Timbuk2 Case Study Rob Honeycutt began Timbuk2 in San Francisco‚ California in 1989. The bicycle messenger wanted to create a bag that was durable but stylish enough to be marketable. He used an old sewing machine to make a bag different from the traditional back pack. He is asked about these handlebar bags by other people while he is still working as a messenger. With an investment of two hundred dollars
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have a one of a kind item made by themselves. In order to better illustrate this new tendency‚ I chose to customize a bag through a company called Timbuk2 (http://www.timbuk2.com). In this essay‚ I will share my experience‚ provide details about the customization process and try to explain why customization is important to that specific company. Timbuk2 is a company that specializes in the making of different kind of bags. I personally chose to customize their “Maya shoulder bag”. Before starting
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CASE STUDY A case study on the Performance of Timbuk2 The two categories of products that Timbuk2 make and sell include customs and classic messenger bags manufactured in the headquarters in San Francisco and the new laptops sourced in China. The products are well attached to their customers COMPETITIVE DIMENSIONS Different customers also tend to be attracted by different attributes provided by different firms. The key competitive dimension that drives sales in the custom
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There are many key competitive priorities that are the driving sales force behind Timbuk2 custom messenger bags‚ but they all fall under one simple word: quality. The company takes pride that their bags are “more than a brand‚ more than a bag” (Jacobs & Chase‚ 2010). They are dependable-many customers has had their bags for decades. They are considered to be indestructible. They are also uniquely custom to each customer‚ customers develops a strong‚ emotional attachment between themselves and
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Timbuk2 Case Analysis Summary In 1989 Rob Honeycutt‚ a bicycle messenger in San Francisco‚ purchased a used sewing machine‚ fabric and buckles and built his own messenger bag. Rob received so many inquiries from non-messengers that he decides to build other bags just like it and sell them at a local bike shop. Rob’s company was originally named Scumbags‚ but he felt that it lacked the necessary credibility of a real bag company‚ so he changed the company name to Timbuk2 after the inspirational
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Discussion Question 1: Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag‚ what are the key competitive dimensions that are driving sales? Are their competitive priorities different for the new laptop bags sourced in China? “Timbuk2 is more than a bag; it is more than a brand…” If you have an opportunity to go to the web site www.timbuk2.com‚ you will find out something… Timbuk2 is so different‚ so unique. I think you will have a bag that you need
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