Final Report Marketing Submitted To: Professor Rajeev Sachdev Wednesday‚ April 9‚ 2008 Marketing II Tim Osborne TABLE OF CONTENTS 1. Executive Summary and Introduction 2. Company Analysis 3. Situation Analysis 4. Customer Analysis 5. Competitive Analysis and Climate 6. Analysis of the Problem Faced By The Organization 7. Marketing Strategy Analysis 8. Alternative Marketing Strategies 9. Recommendations 10. Justification and Implementation 11. Methodology and Data Analysis
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Tim Hortons Inc. is a Canadian-based multinational fast food restaurant franchising company (MNC)‚ renowned for its coffee and doughnut products. The chain’s first store opened on May 17‚ 1964 in Hamilton‚ Ontario‚ as "Tim Horton Donuts‚” though it was later abbreviated to "Tim Hortons." The founder was a National Hockey League player by the name of Miles G. Horton‚ who played hockey from 1949‚ a fatal traffic accident claimed his life in 1974 and Ron Joyce‚ who had been a former Hamilton police
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A Comparison of Starbucks and Tim Hortons Starbucks and Tim Horton’s are two companies that specialize in the food and coffee service industries. Information about each company‚ a comparison of how each markets their brand and their differing distribution methods will be provided. Starbucks is a “premier roaster‚ marketer and retailer of specialty coffee” (Marketline 2012). This company is globally recognized because of their vast amount of stores‚ consisting of more than 17‚000 retail stores
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competitors in the mall? What make your store unique? The two stores products are similar but Aldo’s quality seems better‚ because at call it spring the thread was coming out and they seemed a bit dirty. Also the service was better in Aldo because when we came in the workers greeted us and introduced themselves‚ on the other hand the worker at spring was looking at the computer and didn’t even acknowledge when we came in. Besides there was only one worker in call it spring‚ while there was three
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the Tim Horton Children’s Foundation‚ works on “empowering youth and improving childhood education in coffee communities to provide better opportunities for the future” (timhortons.com). In order to achieve this goal‚ The Partnership has partnered with local governments‚ coffee associations and non-governmental organizations‚ International Labor Organization Conventions‚ and United Nations Declarations. These organizations focus on child labor‚ forced labor‚ and human rights. By
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It was a nice‚ snowy 23rd of December. I decided to go to Chapters and get some books. After a while‚ I started craving green tea so I headed out to Tim Hortons. As I came in‚ I noticed that there were two lines formed. Confused‚ I decided to follow along and stand in the middle‚ which was not the best idea. People started to come in‚ some thought I was in line and others thought I was waiting for my order‚ I ended up being surrounded. I was really confused and the other people as well. The cashier
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Tim Hortons Corporate Social Responsibility Corporate Social Responsibility (CSR) is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment‚ consumers‚ employees‚ communities and stakeholders. Tim Hortons understands well this concept and the importance of corporate social responsibility. Making a True Difference is the way Tim Hortons defines sustainability and responsibility and the overarching framework
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determine if the expansion of Tim Hortons into US markets is necessary for the successful growth of the company. Alternative Solutions: 1. No expansion of Tim Hortons into the US market 2. Expand Tim Hortons into the US market as a stand alone company 3. Expand Tim Hortons into the US through presence in Burger King restaurants Recommendation: In order for both Burger King and Tim Hortons to reach their maximum growth potential‚ it is necessary for the Tim Hortons brand to expand into new US
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The main business activity of Tim Hortons is to sell as much of their product as possible‚ and continuously innovate new products in order to sustain organic growth in the company as well as attract and retain customers. THI has two main operating strategies from which they generate revenues; company owned restaurants and franchising restaurants. The majority of the revenue generated comes from franchising however; in 2012 99.5% of restaurants were franchised while only 22 locations were company
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CASE STUDY PREPERATION CHART Case Title: Tim Hortons Short Cycle Process Who is The Decision Maker: Tim Hortons Inc. Executive branch What is the Issue: How to continue expansion of the Tim Hortons brand Why the Issue has arisen: Tim Hortons corporate objectives are for further expansion and sustained growth When the Decision must be made: Over the course of the next year How (Case Difficulty Cube): Analytical: 2 Conceptual: 2 Presentation: 1 LONG CYCLE PROCESS A) Issue(s) to solve:
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