Tim Hortons is one of North America’s largest developers and franchisors of quick service restaurants with 4‚485 system-wide restaurants as of year-end 2013 (Annual Report 2013). Tim Hortons is among the largest publicly-traded restaurant chains in North America based on market capitalization‚ and the largest in Canada by a wide measure. In Canada‚ they command an approximate 42% share of the quick service restaurant traffic. Tim Hortons Inc. has iconic brand status in Canada and strong consumer
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Tim Horton’s Strategy Components: “we fit anywhere” Goals Growth goal structure As demonstrated by its recent activities‚ Tim Horton’s is following a goal structure of growth. The growth model is characterized by a focus on market‚ plant and personnel investments‚ sometimes at the expense of current profitability. Tim Hortons has been eyeing the US quick service restaurants (QSR) market for the past decade‚ but only recently has Tim Hortons started pushing more aggressively into the
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Tim Hortons’ and Organizational Structure Names: Javier Flores Noor Alawaid Noor AAAAAAAA Maggie Khouri Andrea Moulisova Class: MGMT 2384‚ Lab G TA: Felecia Thomas Date: March 25th‚ 2009 Introduction It is hard to find a resident in Canada who would not know where to find a Tim Horton’s fast food restaurant. Tourists visiting Canada who don’t have a Tim Horton’s in their country visit this restaurant and become familiar with the valued beverages and specialty dishes that so many
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Final Report Marketing Submitted To: Professor Rajeev Sachdev Wednesday‚ April 9‚ 2008 Marketing II Tim Osborne TABLE OF CONTENTS 1. Executive Summary and Introduction 2. Company Analysis 3. Situation Analysis 4. Customer Analysis 5. Competitive Analysis and Climate 6. Analysis of the Problem Faced By The Organization 7. Marketing Strategy Analysis 8. Alternative Marketing Strategies 9. Recommendations 10. Justification and Implementation 11. Methodology and Data Analysis
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7-Tim Hortons® opened its first restaurant in Hamilton‚ Ontario in 1964. Since then‚ the focus on top quality‚ always fresh product‚ value‚ exceptional service and community leadership has allowed the chain to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee‚ baked goods and homestyle lunches. Tim Hortons’ commitment to maintaining a close relationship with franchisees and the communities where it operates has helped generate immense customer loyalty
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the Tim Horton Children’s Foundation‚ works on “empowering youth and improving childhood education in coffee communities to provide better opportunities for the future” (timhortons.com). In order to achieve this goal‚ The Partnership has partnered with local governments‚ coffee associations and non-governmental organizations‚ International Labor Organization Conventions‚ and United Nations Declarations. These organizations focus on child labor‚ forced labor‚ and human rights. By
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A Comparison of Starbucks and Tim Hortons Starbucks and Tim Horton’s are two companies that specialize in the food and coffee service industries. Information about each company‚ a comparison of how each markets their brand and their differing distribution methods will be provided. Starbucks is a “premier roaster‚ marketer and retailer of specialty coffee” (Marketline 2012). This company is globally recognized because of their vast amount of stores‚ consisting of more than 17‚000 retail stores
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the following areas? Describe at least three of the below areas for competitors in the mall. Location: Tim Horton’s is kind of hidden‚ it is where the new area is being built‚ although people exist that way so people might want to grab a warm drink for that cold day or cold drink for a warm day. Also the people who come from the go train come in that way and the first thing they see is the Tim Horton’s. On the other hand Starbucks is in an open area‚ it is on the side of the building close to the
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craving green tea so I headed out to Tim Hortons. As I came in‚ I noticed that there were two lines formed. Confused‚ I decided to follow along and stand in the middle‚ which was not the best idea. People started to come in‚ some thought I was in line and others thought I was waiting for my order‚ I ended up being surrounded. I was really confused and the other people as well. The cashier finally asked for the next customer which I thought was me. In this case‚ I went up to him‚ he first glared at
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The main business activity of Tim Hortons is to sell as much of their product as possible‚ and continuously innovate new products in order to sustain organic growth in the company as well as attract and retain customers. THI has two main operating strategies from which they generate revenues; company owned restaurants and franchising restaurants. The majority of the revenue generated comes from franchising however; in 2012 99.5% of restaurants were franchised while only 22 locations were company
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