Date: Feb 25 ‚2012 To: Tiger Balm management From: XXXX RE: Analysis and recommendations of the existing marketing strategies Tiger Balm is a well-known herbal ointment remedy that was developed to relieve the aches and pains in ancient China. It is a very successful example of a truly Asian brand that has gained international recognition. It has created a high degree of awareness and loyalty in global markets. I have evaluated the strengths and weaknesses of your company’s existing marketing
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Tiger Balm Question 1 Product mix refers to all the products an organization sells. All Tiger Balm’s products-ointments‚ p Question 2 In order to tap into a new market‚ the approach used by Tiger Balms to organize its products in its communication to its customers by advertising its products using non-traditional forms of media such as YouTube and Google to appeal to American customers. Tiger Balm also features its products in drama series shown at prime times such as 7pm and 9pm to attract
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CASE D-6 TIGER BALM : WORKS WHEREVER IT HURTS . Case Summary Tiger Balm – a brand that millions use worldwide for quick‚ effective relief to body aches and pains. With its unique formula or herbal ingredients derived from ancient Chinese sources‚ this topical ointment has evolved from its humble origins to become a household name in close to 100 countries. Tiger Balm was known to soothe and relieve aches and pains‚ lives up to its slogan‚ “Works wherever it hurts”. With a vision to sell and
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Contents SWOT Analysis 3 Appraisal of SWOT Analysis 4 Taking Advantage of Our Strengths 4 Reducing our Weaknesses 4 Taking Advantage of Opportunities 5 Looking out for Threats 5 References 6 SWOT Analysis Strengths | Weaknesses | 1. Low Cost of Tickets 2. Low cost of maintenance – Fleet made up entirely of Airbus A320-200 3. Low Cost of Operations – Uses Budget Terminals 4. 1st low cost carrier in Singapore- Is recognized as the low cost leader 5. Operates in
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Tiger Brands CSR Tiger Brands is a well-established company that continues to grow from strength to strength. There is no doubt that a crucial factor in their growth and expansion is their comprehensive Corporate Social Responsibility (CSR) program. By basing all their decisions and operations on a healthy triple bottom line (people‚ planet and profit)‚ they ensure that they give back to‚ uplift and protect the surrounding community and natural environment. This is put into practice by means of an
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Burt’s Bees Honey Lip Balm How many people use Burt’s Bees Honey Lip Balm on a daily basis? That question may never be answered. However what everyone does know is that lip balm is one effective way to prevent lips from getting chapped. It keeps lips from hardening and cracking. By simply applying the lip balm once or twice a day‚ lips can stay healthy and natural for three hundred sixty five days a year. Not only is lip balm a good protecting for lips‚ every time it is applied‚ the person’s lips
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Stability evaluation of organic Lip Balm Alessandra Ribeiro Fernandes‚ Michelli Ferrera Dario‚ Claudinéia Aparecida Sales de Oliveira Pinto‚ Telma Mary Kaneko‚ André Rolim Baby‚ Maria Valéria Robles Velasco* Department of Pharmacy‚ Faculty of Pharmaceutical Sciences‚ University of São Paulo Rising global demand for natural products whose production is harmless to the environment has stimulated the development of natural cosmetics and‚ within this category‚ organics (95% organic raw materials)
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3. When to use beard balm For some men‚ trimming a beard is about all the maintenance they do. For others though‚ having a beard means regular maintenance to keep it looking and feeling good. With a variety of products on the market‚ many with beards are often unsure what would be the best product for their needs. Beard balm helps to moisturize and condition the beard. Beard balm can also be used to stylize the beard and to make it look thicker. One simple use of beard balm is when you have a look
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A fantastic all natural healing balm without preservatives or petroleum products added - sounds almost like a fantasy doesn’t it? What if I were to tell you the pain from a cut would be gone in minutes and the healing process accelerated? Would you believe me if I told you this balm has only two ingredients? Let me introduce you to Oil of Oregano. This is an amazing medicine. An all natural amazing medicine. An all natural amazing medicine with a very short list of possible side effects
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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