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    Social Psychology

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    Social Psychology “Social Psychology’s great lesson is the enormous power of social influence. This influence can be seen in our conformity‚ our compliance‚ and our group behavior (Myers 680)”. Social influence relates to conformity and obedience‚ group influence‚ and ultimately‚ the power of individuals. “Social Psychologists explore these connections by scientifically studying how we think about‚ influence‚ and relate to one another (Myers 673)”. There are two kinds of social influence: Normative

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    Community Psychology

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    1. UNDERSTANDING INDIVIDUALS 1.1 Ecological principles There are four key ecological principles proposed by James Kelly et al in understanding human environments and they are interdependence‚ cycling of resources‚ adaptation‚ and succession. Interdependence- As with biological ecosystems‚ any social system has multiple related parts and multiple relationships with other systems. Changes in one of these parts can affect the others; they are interdependent. A corollary of the principle of

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    Branches of Psychology

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    Psychology is known as the ‘Study of Mind’. Its also called dynamic science because no one can ever perceive or predict the behavior or nature of minds. Each individual’s actions‚ reactions and emotions tend to differ from one another. The subject psychology itself is vast like an ocean. When broadly classified‚ psychology falls into 10 main branches. Let us briefly define and go through each one of them. Behavioral Psychology As the name indicates‚ its the study of behavioral science such as

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    Psychology in Marketing

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    Psychology and Marketing Communications Analysis PSY322 June 14‚ 2012 Harry Caldwell Psychology and Marketing Communications Analysis In today’s consumer market‚ much attention is paid to the psychology of the consumer. It is the leading factor in determining if a product will be marketed‚ when it will be marketed and where it will be marketed. To make these determinations companies have focused on certain psychological concepts. Examples of the psychological concepts and how they are

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    Architec ture and psychology in the 20th century: archet ypes of human need and sanity In this dissertation I would like to demonstrate how the entire history of the modernist project has tended to mirror the evolution of the discipline of psychology – the scientific study of human behaviour. Although the term ‘architectural psychology’ was not coined until the 1970s‚ I would like to argue that the impact of psychology from the turn of the century to the present has been profound. In general

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    Psychology as a Science

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    PSYCHOLOGY AS A SCIENCE Psychology is the scientific study of the behavior of individuals and their mental processes. (Fuchs & Milar‚ 2002). But what makes it a scientific study? First of all‚ why not? Nowadays the idea of psychology as a science seems so natural to us‚ but it was not always like this. The late-eighteenth-century declaration that a true scientific study of the mind was not possible posed a challenge that was answered in the nineteenth century when the possibility

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    Business Psychology

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    Business Psychology Summary - Class of 2011 Atma Jaya Catholic University of Indonesia Executive Summary Written by : Suhaila Daud / 2011-004-003 In this era of globalization‚ every organization must design its own strategy in terms of running its business at excellent level to survive and stay in competition. Trigger factors of higher demands that addressed to organizations are; emergence of free market which means that competitors are not only from the local market

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    Fields of Psychology

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    Fields of Psychology Industrial Organizational Psychology Industrial/Organizational Psychology is a field in which scientific principles are developed and applied in the workplace. Industrial Psychology is focused on the management perspective of organizational effectiveness through the proper use of human resources and people. Common issues in Industrial Psychology include performance appraisals‚ efficient job design‚ and employee selection and training. Organizational Psychology‚ on the other

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    Developmental Psychology

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    therefore the connection between cortisol and dream interruption is also a part of developmental psychology because it is a change that occurs throughout a lifespan. These findings are also relatable to a cognitive psychological perspective since the studies investigate the mental process of dreams and how the brain sorts through new information and past information; simply stated: it is cognitive psychology because it is the brain working as one sleeps. These articles go into depth about the process

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    2.Personality psychology shares with clinical psychology A) an emphasis on mental health and the treatment of psychological problems. *B) a common obligation to try to understand the whole person. C) a requirement that both personality psychologists and clinical psychologists be licensed. D) the fact that both personality psychologists and clinical psychologists are usually in private practice rather than universities. 3.Personality psychology and clinical psychology overlap most often

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