Olive Oil Oil in to new markets. Same Product New market. = Market Development. Ansoff: Cosmetics Market Development Also Market Penetration in the markets it is in. Porter 5 Forces: Olive Oil 1) Direct Rivalry = High 2) Bargaining Power of Suppliers = Medium to High 3) Bargaining power of Buyers = Medium (brand loyalty in industry) 4) Threat of Substitutes = Medium to Low 5) New Entrants: Medium to high. Markets growing so much = opportunities for new entrants. No regulations etc
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analyze customer’s competitive environment effectively. The five forces are the bargaining power of suppliers and buyers‚ threat of new entrants‚ substitutes and rivalry. These five differentiations are affecting the profit from the industry and also the potential change of a company. Such as to ensure a company have a good relationship with their suppliers or avoid new entrants to decrease their profits and all. Everything has its good and bad‚ it depends on how the company manipulates the 5 forces
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from competition by focusing on orphan drugs. Also‚ the Orphan Drug Act provides 7 years of market exclusivity which virtually eliminates competition for Genzyme for at least a while. As an orphan drug‚ there is minimal threat of substitutes and potential entrants into the market‚ as explained above. Also‚ the nature of the drugs made by Genzyme are of a very critical nature; the drugs save lives of people with very rare genetic disorders. Considering these points‚ the bargaining power of customers
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ENT4400 – SUMMARY + REFLECTION Case study: Genzyme‚ schilling‚ chapter 6 page 105-109 Summary of the case: Genzyme was founded in 1981‚ Sanofi purchased the company in 2011. They went public in 1986‚ raising 27 million dollars. Genzyme startet as a start up Company by scientists studying genetically inherited enzyme diseases. Their strategy didn’t focus on the “blockbuster drugs” like other biotechnology companies but drugs for rare diseases. To developing a drug‚ it takes 10-14 years at
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Genzyme Corp. Genzyme Corporation operates as a biotechnology company worldwide. It focuses on rare genetic disease disorders‚ renal diseases‚ orthopedics‚ cancers‚ transplant and immune diseases‚ and diagnostic and predictive testing areas. Its leading drugs are Cerezyme‚ Fabrazyme‚ Myozyme‚ Aldurazyme‚ Elaprase‚ Renagel and Renvela‚ and many others. It has about 7‚000 employees. The current Chairman‚ President‚ & CEO is Henri A. Termeer. The company was founded in 1981 and is based in Cambridge
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to purchase a U.S. biotech company as rumors circulate about Genzyme. 7/29/2010- Sanofi sends a private letter to Genzyme’s board of directors offering $69/share in cash. 8/22/2010- Genzyme rejects Sanofi’s offer. 8/29/2010- Sanofi goes public with its offer of $69/share. 8/30/2010- Genzyme publicly rejects Sanofi’s offer once again. 10/4/2010- Sanofi goes hostile and begins to directly solicit to Genzyme shareholders maintaining the $69/share value. The offer is
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How Israel eliminated the terror attacks from the west bank in the years 2001-2009 Order of presentation: - A movie about the Terror attacks: http://www.youtube.com/watch?v=ibOFF4KfdMQ - What led to this terror attacks: Background: The events of 2000-2001: the Second Intifada‚ also known as the Al-Aqsa Intifada‚ (September‚ 2000) 1. More commonly cited is September 28‚ 2000‚ when Palestinian rioting erupted following Ariel Sharon’s visit to the Temple Mount‚ an area known
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Genzyme Case Study: Table of Contents Problem Identification......................................................................................................3 Alternative Solutions.........................................................................................................4 Recommendations.............................................................................................................5
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this is stupid. fjfdkals;cdsakl;fndkslcmd/ fd a a f ds f as fds af dsaf ds afd saf dsa fds fdsafdsaf dsa fdsa fd saf dsf ds fds f dsaf dsaf dsa fds af ds vf h trh tyh y h yh5 6 5dfjkllllllllllllllllllllll;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;Personal Responsibility Albertis McCray Gen Ed 200 10/28/2011 John Bachofer III Personal Responsibility Essay
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Analysis of Genzyme Waterford Student Names: Fiona Mallon and Hazel Mc Partlan Course: BA (Hons) in Marketing‚ Advertising and Online Media Module: Organisational Behaviour Submission Date: 11th of April 2013 Word Count: 3218 Total Word Count: 7980 We declare that this work is our own and of the highest academic integrity. Where the work of others has been used‚ it is properly acknowledged and referenced Table of Contents 1. Brief History of Genzyme 3 2. Practice of Motivational
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