RETAIL PROJECT ON PIZZA HUT GROUP MEMBERS:- 1) JASMEET DUA 2) HITIKANT SAHOO 3) RAHUL GYANESWAR 4) RUDRA PRATAP HOTA 5) ASHUTOSH PRATAP SINGH CONTENTS 1) INTRODUCTION………………………………………..1 2) RETAIL ENVIRONMENT…………………………….2 3) POSITIONING…………………………………………...3 4) MARKETING STRATEGY…………………………….4 5) PRODUCT ASSORTMENT…………………………….5 6) PRICE POSITIONING………………………………….6 7) CUSTOMER PROFILE…………………………………7 8) CONSUMER PULL FACTORS………………………...8 9)
Premium Pizza Hut Pizza Marketing
A VERY INTRIGUING PACKAGE ABSTRACT: VIP industry has sway for over two decades in the organized luggage market. Its customers perceive value for money. VIP’s economically price brand‚ Alfa sells 1.5 lakhs pieces a month. Market Research shows that an average Indian family pulls out the suitcases merely for a outstation travel a few times a year. VIP has a wide range of market segment starting from Rs 295 to Rs 6000 a piece. Competition from the unorganized sector hurts
Premium Marketing
is becoming old news‚ Knowledge Process Outsourcing or KPO is now the shiny new business tool in the box. The reward of successfully implemented KPO is truly enormous. India‚ the global KPO “hotspot” and is expected to capture over 70 percent of the market share going forward. The paper aims at developing and formulating a strategy for large Indian multi-national firms to foray into the KPO (Financial Services) space. It sets out with Porter’s five forces analysis of the KPO industry and extends to
Premium Business process outsourcing Outsourcing
carried forward by the textiles industries through the dealer model. Now it is growing as supermarket and hypermarket. The main drivers of the retail evolution in India are buying behavior of the customer‚ increase in disposable income of middle class‚ infrastructure development and changing customer choice. The target segments of retailers are the younger middle class earners which belong to more than 20% of total population. The growth in retail sector also comes through innovative
Premium Retailing Shopping mall
terrorist threat to the commercial sector is a very real and serious threat to the continuity of a business‚ but not all companies face the same direct threat‚ most companies would be affected by the collateral effects of a terrorist incident. This narrative will not comment on the cyber terrorist which is as big a threat to businesses as is the destruction or damage to their premises as this is a paper in itself. The UK has long faced terrorism from various sources the most significant threat throughout
Premium Terrorism
Summary Industry analysis is guide to know the profitability of the fast food industry by as assists us in 1. Understanding the competitive forces in the industry. 2. Assessing the attractiveness of‚ and growth opportunities within‚ a new industry 3. Developing effective strategies to raise your profitability‚ power‚ and competitive position in an industry. Industries are different from each other and to understand the working of industry it is necessary to first solve
Premium Fast food Fast food restaurant Porter five forces analysis
A Comparative Financial Analysis of Pick n Pay with Shoprite – Changing Retail landscape in South Africa By Sirsendu Sen Executive Summary Following the takeover of Safeway in 2004 and successful completion of the restructuring work‚ WM Morrison is now ranked at 4th position in the
Premium Debt Ratio
Retail Banking Of Axis Bank (Summer Internship Report) From 3rd June to 24th July ACKNOWLEDGEMENT I express my deep gratitude to AXIS Bank division‚ Kanpur for giving me this opportunity to do summer internship. I acknowledge the give and take relationship wherein I could work diligently on the project assigned to me and contribute to the organization with my efforts and get essential credit to my profile before I enter the corporate
Premium Bank
Business structure and processes INDUSTRY ANALYSIS FOR HOTEL INDUSTRY‚ INDIA Shruti Garg 2012H149223P Department of Management 16th November’ 2012 Submitted to Dr. Jyoti TABLE OF CONTENTS 1. Introduction 1.1 Background of Hotel Industry 1.2 Structure of Hotel Industry 1.3 Mid Market Segment 1.4 Budget Segment 1.5 Heritage Hotels 1.6 Others 2. 5 Major Players in Market 3. Profiles of some Major Players 3.1. Indian Hotels Company 3.2.ITC/Sheraton Group 3.3 The Leela Group 3.4 The EIH Ltd
Premium Hotel Tourism Hotel chains
Contents Titles 1. Introduction 2. Objective 3. Research Methodology 4. Chocolate Industry 5. Chocolate in a Bloom 6. Chocolate Industry in India 7. Major Players 8. Amul 9. Nestle 10. Cadbury 11. SWOT analysis of Cadbury 12. Market Segmentation 13. Psychographics and Demographics 14. Product Positioning 15. Product Market Boundary 16. Price Sensitivity 17. Consumer Buying Behaviour 14. Industry Structure and Dynamics 15. The Rural Conundrum 16. Key Success Factors 17. Product
Premium Chocolate Marketing Brand