10. Logo 11. Personality 12. Customer value INTRODUCTION * Dove is a self-care brand which is owned by The Unilever and was established in 1930 by the Lever Brothers and Margarine Union. * Unilever is a leading manufacturer and marketer of food‚ drinks‚ cleaning products and personal care products. It also branded Knorr‚ Lipton‚ Surf‚ Vaseline‚ Lux‚ AXE‚ Pond’s and Lifebuoy. * Dove has grown from a US-only soap to a global success today. * The brand targeted
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Product “In 1957‚ the Dove Beauty Bar was introduced in the US. It promised women that it wouldn’t dry their skin the way soap did. Women tried it. And it didn’t. Thus began a very trusting and lasting relationship between the brand and its users.” ( www.unilever.com.ph/brands/personalcarebrands/dove.aspx) This product of Unilever Global Company is used to replace soap in taking care of women’s skin. With its patented blend of mild cleansers and ¼ moisturizing cream‚ Dove Beauty bar is known all
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The aim of all business enterprises is to satisfy the needs and wants of the society. Marketing is a basic function of all business firms. When a salesperson sells washing machines‚ a doctor treats a patient or a Government asks people to take their children for getting polio drops‚ each is marketing something to the target audience. Traditionally‚ small firm owners did not give as much importance to marketing as to other functions such as accountancy‚ production and selling. Training programs‚ enterprise
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DOVE: EVOLUTION OF A BRAND Ques What is a brand? Why does Unilever want fewer of them? * Definition: A name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. Why fewer brands? * Global decentralization brought problems of
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sociologist to investigate the concept of ‘everyday life’ has been a long running historic debate that can be traced as far back‚ according to some theorists‚ in works from ancient Greece and medieval Christianity. However Henri Lefebvre argues ‘everyday life’ is a product of the nineteenth century (Lefebvre.1984 pg.38). To understand the scope of these concerns and investigations this essay will begin with an explanation of the theory of ‘everyday life’ and précis the concerns of several prominent sociologists
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“Rita and Frank appear to be at opposite poles” Discuss this statement with lose reference to scenes one to five. You must include quotes and stage directions. In the play “educating Rita” written by Willy Russel it is clear that frank and Rita appear to be at opposite poles. This is apparent throughout scenes on to fine within the dialogue and stage directions featured in the play. At the beginning of the play Rita presents herself as an obnoxious‚ un-educated twenty-six year old women with
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ignorance is bliss‚ but others may argue that being “awake” is the true gift In life‚ something which can never‚ ever be taken away from you. Being able to see everything with “open” eyes only comes with experience and determination‚ something which the author Tobias Wolfe had seen and felt‚ but also wanted to deny and oppress for fear of losing his ignorance and innocence. In his autobiographic memoir‚ This Boy’s Life‚ Tobias lives with only his mother‚ on account of his mother’s divorce‚ and he
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The Miracle of Shaping Behind all individuals there is reason and rhyme to how they became who they are. This Boy’s Life by Tobias Wolff is just that; the story of a boy taking what life throws at him and making a person of it. The unique creation of Tobias’ life was fundamentally impacted by the overall premise of power and supporting representation of singing‚ lying‚ and guns that mixed together throughout the years forging a distinctive existence unto itself. For some people‚ to sing is
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Each character in This Boy’s Life demonstrates the struggle to find a sense of identity.’ Discuss. Young people are most often guided by their parents and guardians of what they should or shouldn’t do. However‚ some unfortunate ones are left alone to find their own paths. In their search of making their own identity‚ some young people choose to fight against all obstacles to reach goals that will lead to a successful fortune‚ while some will walk an uneasy way and repeat themselves in the misery
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Name Summary Download this question Download data(Format 1) Download data(Format 2) 2 Gender A- Male (0) B- Female (2) View Details Download this question Download data(Format 1) Download data(Format 2) 3 Age A- Below 15 (0) B- 15 - 18 (1) C- 19 - 23 (1) D- 24 - 28 (0) E- 29 - 35 (0) F- 36 - 42 (0) G- Above 42 (0) View Details Download this question Download data(Format 1) Download data(Format 2)
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