A Cost Leadership Strategy is based on the concept that you can produce and market a good quality product or service at a lower cost than your competitors. These low costs should translate to profit margins that are higher than the industry average. Some of the conditions that should exist to support a cost leadership strategy include an on-going availability of operating capital‚ good process engineering skills‚ close management of labor‚ products designed for ease of manufacturing and low cost distribution
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Corporate Strategy of Asian Paints 1 Identification of Industry Dynamics 7 1.1 Industry description 7 1.1.1 Industry Structure- Decorative: 8 1.1.2 Industry Structure-Industrial Paints: 9 1.1.3 Industry Characteristics: 10 1.1.4 Margins and Industry Attractiveness 10 1.1.5 Decorative Paints industry: Working capital intensive 13 1.2 Segmentation 14 1.2.1 Price based segments in architectural paints 15 1.3 Current Scenario 16 1.3.1 Market Size 16 1.3.2 Growth Rates
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Differentiation is a strategy that creates product that is unique among firms in the same industry in an important way. A differentiator achieved competitive advantage easily upon the ability in providing distinctive products to its customers that satisfy their needs in a way that is different from its competitors (Hill and Jones‚ 2004‚ p160.).This allows the differentiator to charge on premium price for its products. Unlike cost leaders performing cost reduction‚ differentiators manage to increase
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Selecting an Overall Positioning Strategy The full positioning of a brand is called the brand’s value proposition—the full mix of benefits on which a brand is differentiated and positioned. It is the answer to the customer’s question “Why should I buy your brand?” Volvo’s value proposition hinges on safety but also includes reliability‚ roominess‚ and styling‚ all for a price that is higher than average but seems fair for this mix of benefits. The figure shows possible value propositions on which
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A differentiation strategy is “an integrated set of actions taken to produce goods or services (at an acceptable cost) that customers perceive as being different in ways that are important to them” (Hitt‚ Ireland‚ & Hoskisson‚ 2015). Chipotle’s “food with integrity” mission has been a recurring theme since Chipotle’s inception in the 90s. Chipotle focuses on tastier food that is not only made from fresh ingredients‚ but ingredients that are sustainably grown and locally sourced. Chipotle’s customers
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Strategy and Structure The purpose of business-level strategies is to create differences between the firm’s position and those of its competitors. To position itself differently from competitors‚ a firm must decide whether it intends to “perform activities differently” or to “perform different activities”. Cost leadership strategy Tiger airways has chosen the former it exploiting a cott leadership strategy. It has an integrated set of actions taken to produce services with features
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1. Cost Leadership In cost leadership‚ a firm sets out to become the low cost producer in its industry. The sources of cost advantage are varied and depend on the structure of the industry. They may include the pursuit of economies of scale‚ proprietary technology‚ preferential access to raw materials and other factors. A low cost producer must find and exploit all sources of cost advantage. if a firm can achieve and sustain overall cost leadership‚ then it will be an above average performer in its
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higher costs for consumers. [1] With few sellers‚ each oligopolist is likely to be aware of the actions of the others. The decisions of one firm therefore influence and are influenced by the decisions of other firms. Strategic planning by oligopolists needs to take into account the likely responses of the other market participants. Description[edit] Oligopoly is a common market form where a small number of firms are in competition. As a quantitative description of oligopoly‚ the four-firm concentration
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The first type of strategy we will discuss is the differentiation strategy. Differentiation strategy can be defined as a business strategy in which a company tries to gain a competitive advantage by providing a unique product or service‚ or providing a unique brand of customer service. This strategy is usually associated with charging a premium for the product often to reflect the higher production costs and extra value added features provided for the consumer. Differentiation is about charging a
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Management and Strategy Essay Notes INDUSTRIAL ORGANIZATION‚ CORPORATE STRATEGY AND STRUCTURE  Top managers perceptions of the market structure and firms strengths and weaknesses determine their choice of corporate strategy and organisational structure  Both corporate strategy and organisational structure influence the economic performance of the firm and the market in which it sells  One of the main goals for strategy implementation is to achieve synergy between functions
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