ASSIGNMENT ON MARKETING Submitted by J.Rees 09BA128 MBA ³C´ About Mahindra & Mahindra Type Founded Headquarters Key people Public Company 1945 Mumbai‚ India Keshub Mahindra (Chairman)‚ Anand Mahindra (Vice-Chairman & Managing Director) Industry Revenue US$ Employees Website Automotive‚Farm Equipment 10 billion (2009 H1). 16‚000 plus Mahindra.com Mahindra & Mahindra Limited is part of the Mahindra Group‚ an automotive‚ farm equipment‚ financial services‚ trade and logistics‚ automotive
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External Remote/macro-environment Analysis: Socio-cultural‚ Technological‚ Economy‚ Environmental/Ecological‚ Political‚ Legal (STEEPDG) The US automobile manufacturing industry includes about 200 companies with combined annual revenue of about $250 billion. Major companies are GM‚ Ford‚ and Chrysler (which is controlled by Italy ’s Fiat). The industry is highly concentrated: the top three companies account for more than 90 percent of revenue. Selling the Vision Most US auto manufacturers have
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since the first gas powered vehicle was prototyped in 1886 by Karl Benz‚ the automobile has been revolutionizing and transforming into bigger and better things. Automobiles have transformed from the clunky build and gas guzzling engine to sports cars and very efficient engines that can get up to 40 miles per gallon. A new type of technology has developed over the recent years and can possibly change the automobile industry for good: electric-driven vehicles. The start of the electric-driven vehicle
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1. Changes in the structure of the auto industry The 1965-1972 automobile industry was a low competitive environment‚ and as a consequence was a profitable industry. Indeed‚ during this period: Industry rivalry was rather low: The automotive market was fragmented into separate national markets and the primary concern of manufacturers was their domestic sales. As a consequence only a few competitor were disputing each market. The supply was meeting the demand in a correct manner: the production
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Marketing Strategies of Indian Automobile Companies: A Case Study of Maruti Suzuki India Limited Dr.M.A.Lokhande1‚ Vishal Sunil Rana2 1 Prof & Head‚ Dept of Commerce‚ Dr.Babasaheb Ambedkar Marathwada University‚ Aurangabad‚ (M.S) Asst Prof & Head‚ Dept of Business Administration‚ S.S.B.T’s College of Engg & Tech.‚ Jalgaon (M.S) Emails: 1murlidhar_lokhande@yahoo.com‚ 2vishal.rana1980@yahoo.com 2 1 Corresponding Author Abstract— In today’s competitive era the word ‘Strategy’ is very
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per the McKinsey & Company report on “The Future of the Automobile Industry”‚ the ecosystem of the industry is changing fast and is becoming more regulated due to strict environmental restrictions and emission control and alternate fuel requirements. Automobile has always been considered as means of both “transportation and personal expression”‚ but Generation Y of millennial do not concur to that psychology of Baby Boomers. Today automobiles are more about vehicle connectivity‚ interactive safety
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the automobile market in the last post‚ we shall now take a look at the segmentation of the computer market; which is one of the fastest growing markets globally. · Geographic segmentation In the segmentation of computers‚ geographical segmentation yet again plays a very important role. This is because the demands of people would vary according to their regions. A very good example of this is the computer market in India. Few years ago‚ laptops were not at all popular in the Indian computer
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Politics can be defined in a number of ways on the basis of its focus‚ activities and outcomes. In this section‚ we aim to interpret the relevance of politics in the automobile industry considering the different forms that we have encountered in class. 1) Politics as the Art of Government. The role of politics is to concern itself with the governance and the administration of the city state. The result of this form is setting up of various institutions responsible for the welfare of the state. The
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1920’s the automobile industry grew into the largest manufacturing industry in the nation. Automobiles (cars‚ trucks‚ busses) surpassed railroads as the primary haulers of passengers and freight. Henry Ford built his company in Detroit which created more jobs. As the automobile industry grew a lot of new jobs were created such as: gas stations‚ maintenance shops‚ fast food restaurants and motels for people on the move. One in every four Americans had a job in the automotive industry or somehow
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forces in business -- operations‚ strategies‚ structures‚ ownership‚ and performance. These forces cut across many industries to force changes that‚ in turn‚ have had significant economic and social impacts in rural communities. Structurally‚ the emerging lithium-ion battery technology industry is uncharacteristic of typical agricultural processing. The lithium-ion battery technology industry grows out of its developmental stage into a more embedded role. The ability of traditional firms to achieve competitive
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