The company I chose to conduct my BCG Matrix on was Wal-Mart‚ because this company has become one of the largest and most successful companies within the United States. Wal-Mart started out as a small retail business in 1962 in Rogers‚ Arkansas by Sam Walton. Today Wal-Mart has more than 10‚000 stores in more than twenty eight different countries. In 2012 Wal-Mart gained revenue of $421‚849 million dollars‚ which was an increase of 3.4% from the previous year. (www.topics.nytimes.com>Business>Companies
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BCG MATRIX CASE STUDY OF NESTLE BCG Matrix(Boston consulting Group ) • In the late 1960s the Boston Consulting Group‚ a leading management consulting company‚ designed a four-cell matrix known as BCG Growth/Share Matrix. This tool was developed to aid companies in the measurement of all their company businesses according to relative market share and market growth. Conti… • The BCG Matrix made a significant contribution to strategic management and continues to be an important strategic
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BCG ANALYSIS OF PUBLIC BANK The Boston Consulting Group (BCG) matrix is a tool that used to evaluate strategic business units. It is organizes business by two dimension‚ the business growth rate and market share. The growth rate is use to show how rapidly the entire industry is increasing and the market share is whether a business unit has a larger or smaller share than its competitors. The combination of market share and business growth rate have provides four categories to determine the SBUs
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THEME PARK – THE MAIN CONCEPT OF TOURISM INDUSTRY DEVELOPMENT Dridea Catrinel Raluca Romanian American Univerity‚ Faculty of Domestic an International Tourism Economy‚ 303 Mihai Bravu Street‚ bl 18 A‚ sc B‚ ap 54‚ sector3‚ Bucharest‚ Email: stanescu_catrinel@yahoo.com‚ Phone 0744.671.291 Strutzen Gina 14 Alexandru Ioan Cuza Street‚ Voluntari‚ Ilfov‚ Email: lefter_gina@yahoo.com‚ Phone: 0723.212.300‚ Romanian American Univerity‚ Faculty of Domestic an International Tourism Economy Theme parks are
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The BCG Growth-Share Matrix The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s. It is based on the observation that a company’s business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor‚ hence the name "growth-share". The growth-share matrix thus maps the business unit positions within these two important determinants of profitability
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Journal of Vacation Marketing http://jvm.sagepub.com Strategic theming in theme park marketing Kevin K. F. Wong and Phoebe W. Y. Cheung Journal of Vacation Marketing 1999; 5; 319 DOI: 10.1177/135676679900500402 The online version of this article can be found at: http://jvm.sagepub.com/cgi/content/abstract/5/4/319 Published by: http://www.sagepublications.com Additional services and information for Journal of Vacation Marketing can be found at: Email Alerts: http://jvm.sagepub.com/cgi/alerts
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Theme Park Engineering 1. An accurate descriptor on the demographics of guests Hong Kong Disneyland is a fantasy and romantic place. Couples and family are the main guests in the beginning. Now‚ mainland visitors also are main of Hong Kong Disneyland guest. There have a lot of characters from famous Disney stories ‚such as Mickey Mouse‚ Minnie Mouse‚ Princesses . Thus it can attract children. Especially for 12 years children‚ they love these characters very much. And the girls love
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Introduction In generally‚ theme park originated in netherlands‚ there is a couple of madura family in order to memorize the son who sacrificed in the second world war‚ and the construction of one hundred and twenty small shrink landscapes in 1952. And then the birth of the morden theme park‚ however‚ is commonly recognized as occurring with the opening of Disneyland about forty years ago. In the past 40 years‚ theme park as one of tourist’s destination is rapid expansion all over the world. Growth
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IMPERIAL TOBACCO COMPANY ITC is an Indian conglomerate Headquartered in Kolkata Currently headed by Yogesh Chander Deveshwar. Employs over 26‚000 people at more than 60 locations across India and is listed on FORBES 2000. Annual turnover - over US$ 7 billion (44000 cr) Market capitalisation - US$ 45 billion (283‚000 cr) Business Segments Fast Moving Consumer Goods (FMCG) Hotels Paperboards Paper & Packaging Agri Business
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INTRODUCTION 1.1 BACKGROUND OF THE STUDY Theme parks attempt to create an atmosphere of another place and time‚ and usually emphasize one dominant theme around which architecture‚ landscape‚ rides‚ shows‚ food services‚ costumed personnel‚ retailing are orchestrated. In this definition‚ the concept of themes is crucial to the operation of the parks‚ with rides‚ entertainment‚ and food all used to create several different environments. These themes are used to create and sustain a feeling of life
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