Marketing Plan: J & J DiaperOrganizational OverviewBackground on Johnson & JohnsonIn 1886‚ Robert Johnson joined his two brothers‚ James and Edward Johnson and went into business in 1886 in New Brunswick‚ New Jersey with 14 employees. They incorporated as Johnson & Johnson (JNJ) in 1887. One of JNJ’s most well known products was Johnson’s Baby Powder‚ which was originally to sooth skin irritation in 1890. This led to a line of baby products with the marketing slogan‚ "Best for your baby‚ best for
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Johnson & Johnson Johnson & Johnson‚ one of the world’s leading healthcare products manufacturer‚ was founded in 1886 by three brothers‚ Robert Wood Johnson‚ James Wood Johnson and Edward Mead Johnson. In 1888‚ Johnson & Johnson pioneers the first commercial first aid kit and other key products such as‚ baby powder‚ baby oil‚ no tears shampoo and tylenol in the following years. With more than 275 companies located in more than 60 countries‚ Johnson & Johnson and it’s subsidiaries have approximately
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Johnson and Johnson Case Analysis Introduction: Johnson and Johnson‚ commonly called J&J for short‚ is one of the world’s well known‚ largest‚ most decentralized and most diversified health care companies. Since 1887‚ Johnson and Johnson has been producing‚ manufacturing and selling products related to human health and well-being. Today J&J has over 200 autonomous operating companies and do business globally specializing in consumer products‚ medical devices and diagnostics‚ and pharmaceuticals
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and 25 years old‚ and from AB and C category economic households). The Face Powder is basically Johnson’s Baby Powder with several variations in the feature and is being positioned differently. II. Alternatives: 1) Johnson’s Face Powder as Toiletry+Cosmetic (J&J’s marketing strategy) + Product (Face powder in a “compact” with puffs that bear gold lettering) appeals as cosmetic to young adults‚ giving them a sense of a grown-up + Price is not too expensive compared to other face powder compacts
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The $10‚000 investment made into Johnson and Johnson is a good investment to have in your portfolio. This is because of the stable nature of Johnson and Johnson and the growth trend of the company. Based on the JNJ 10-Ks for the last 5 years ended Jan. 1‚ 2012‚ the revenue trend is growing. Revenues have trended favorably from $61‚095 in the year ended Jan. 2007 to $65‚030 in the year ended Jan. 1‚ 2012. The company is also operating efficiently showing the more stable aspect of this investment
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priority‚ with #1 being the top priority‚ are as follows: #1. Double total sales within the next decade. #2. Develop and market new products based on the company’s plastics experience. #3. Reduce dependence on equipment suppliers. #4. Reach first or second in regional market shares. #5. Attain a national presence in the container industry. #6. Increase productivity. Scope For this project to be successful‚ the board expects the following deliverables to be in place: 1. Select resources
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NCFE Level 2 Certificate in Equality and Diversity Unit 1: Exploring Equality and Diversity Assessment You should use this file to complete your Assessment. • The first thing you need to do is save a copy of this document‚ either onto your computer or a disk • Then work through your Assessment‚ remembering to save your work regularly • When you’ve finished‚ print out a copy to keep for reference • Then‚ go to www.vision2learn.com and send your completed Assessment to your tutor via your
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and 25 years old‚ and from AB and C category economic households). The Face Powder is basically Johnson’s Baby Powder with several variations in the feature and is being positioned differently. II. Alternatives: 1) Johnson’s Face Powder as Toiletry+Cosmetic (J&J’s marketing strategy) + Product (Face powder in a “compact” with puffs that bear gold lettering) appeals as cosmetic to young adults‚ giving them a sense of a grown-up + Price is not too expensive compared to other face powder compacts
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Johnson & Johnson was formed in 1885 in Brunswick‚ New Jersey‚ after two brothers‚ James Wood and Edward Mead Johnson saw a need to develop sterile supplies for surgical procedures. During that time‚ doctors operated without gloves‚ sterile equipment and used unclean cotton from textile mills to pack the wounds so the mortality rate for surgical patients was very high. One of the first products Johnson & Johnson developed was ready to use surgical dressings which to led to large reduction in surgical
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Johnson & Johnson‚ an American multi-national manufacturer of pharmaceutical‚ diagnostic‚ biotechnical‚ and personal hygiene products‚ works to put the needs of others first. As a leader in ethical behavior Johnson & Johnson has lead the way for many other companies. Johnson & Johnson understands the importance of caring for the environment and those around them. Before creating their extensive CSR strategy‚ Johnson & Johnson‚ followed “Our Credo” a set of values guiding decision making through the
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