We live in a world that is Not That Flat OB - II Project Report Submitted by: Manish Saluja Mayank Kapoor Mayank Tyagi Manik Jhamb Manish Srivastava Contents Introduction 3 Objective 4 Historical Evolution of Globalization on Organizational Structure 5 Case Studies – Showcasing successful organizational structures 6 Nike Model 6 Microsoft Model 7 Globaloney – Unraveling the myths of Globalization 11 Problems with Traditional Globalization Theories 11 Reasons for
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the flat world according to Thomas Friedman is how‚ due to recent technology developed in the 21st century‚ geographic boundaries disappear and cause the world to be metaphorically “flat”. Communication across the globe is easier and more efficient‚ and also allows people around the world access to information with just a few clicks. Mr. Friedman talks about ten concepts that create his flat world theory. The important event of the Collapse of the Berlin Wall Another factor of the flat world is
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BOOK REPORT: The World is Flat by Thomas Friedman Thomas Friedman’s The World Is Flat: A Brief History of the Twenty-First Century is a bestselling book in which he examines an in depth analysis of globalization in today’s world. It is called the world if flat because it is actually a metaphor for looking at the world as a level playing field in terms of business where all of the competitors have equal opportunities. In this book‚ Friedman talks about ten different factors that play an important
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The Flat World Knowledge case study discusses how the traditional textbook publishing model is changing because of disruptive advances in technology that have essentially created the digital publishing market. Although I believe that Flat World Knowledge will be recognized as a successful contributor to the disruption in the textbook publishing market in five years’ time‚ I view online learning – accented by the evolution of digital textbooks – as the disruptive force that has changed the model for
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They create a “level playing field” where companies and individuals now successfully compete in the global market regardless of location. - Globalization 1.0 (1492-1800’s) “You went global through your country”. Countries began to flatten the world‚ going global for various reasons. - Globalization 2.0 (1800’s-2000) Companies go global. “You went global through your company”. Companies tried to find cheaper labor‚ better markets‚ etc. - Globalization 3.0 (Present) Individuals. “Individuals of
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Chapter Seven Customer‐Driven Marketing Strategy: Creating Value for Target Customers Chapter 7- slide 1 Customer-Driven Marketing Strategy: Creating Value for Target Customers Topic Outline • Market Segmentation • Market Targeting • Differentiation and Positioning Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 7- slide 2 Market Segmentation Market segmentation is the process that companies use to divide large heterogeneous markets into small markets
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Chapter 7 Business Ethics Fundamentals LEARNING OUTCOMES After studying this chapter‚ you should be able to: 1. Describe how the public regards business ethics. 2. Define business ethics and appreciate the complexities of making ethical judgments. 3. Explain the conventional approach to business ethics. 4. Analyze economic‚ legal‚ and ethical aspects by using a Venn model. 5. Enumerate and discuss the four important ethics questions. 6. Identify and explain three models of management
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Managerial Accounting‚ Spring 2013 Read chapter 7‚ complete the following which are DUE March 3‚ 2013 Complete all Questions as marked on page 301 (7-1 through 7-10). Also the following problems sets should be completed in excel. Chapter 7‚ (page 308) Problem 7-9 Questions 7-1 In what fundamental ways does activity-based costing differ from traditional costing methods such as job-order costing as described in Chapter 3? a) Nonmanufacturing as well as manufacturing costs may be assigned to
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1. Which of the following statements is CORRECT?a. The constant growth model takes into consideration the capitalgains investors expect to earn on a stock.STATEMENT A is true because the expected growth rate is also the expected capitalgains yield.b. Two firms with the same expected dividend and growth rates must alsohave the same stockprice.c. It is appropriate to use the constant growth model to estimate a stock ’svalue even if itsgrowth rate is never expected to become constant.d. If a stock has
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Chapter 7 1.Identify the reason for conducting marketing research. Marketing research is the process of defining a marketing problem and opportunity‚ systematically collecting and analyzing information‚ and recommending actions. Marketer conduct marketing research to reduce the risk of and thereby improve marketing decision‚ also‚ it can be used to help a firm develop its sales forecasts. Marketing research must overcome many difficulties and obtain the information needed so that marketers
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