IMC report: Dove winning in China Intro to Advertising (MKTG1294) Nguyen Trung Kien (3425426) Group 1 In 2010 Dove faced a serious crisis in Chinese market. Dove’s sales declined rapidly‚ while its main competitor‚ Olay‚ grew. Comparing to other top five shower gel brand Dove had a tiny 2% market share. Dove was expensive and not well distributed. In addition Chinese women considered Dove to be worse then Olay. So it is rational for Dove to withdraw from Chinese market. However they decided
Premium Marketing Advertising Public relations
of the city’s culture. From Starbucks to street vendors or side-walk shops‚ it is hard to beat having a coffee and watching Ho Chi Minh City go by. Prices range from 33 cents from a street vendor‚ to $3 or more at the top-end places. Deep-roasted Trung Nguyen is the most popular local brand; however with their almost chocolate-like richness‚ I like other brands even better. 3. Don’t fork out on food Vietnam’s reputation as one of the world’s scrummiest street food nations is well deserved. A valuable
Premium Ho Chi Minh City Ho Chi Minh Vietnam
GLOBAL BRAND GOES LOCAL TALKSHOW: MTV 30 | Role play: 1. MC 1& Telephone holder: Tokimitsu 2. MC 2: Manh Cuong 3. Guest speakers:- Senior Manager of MTVAsia – Mr. San Nong Lau‚ who has been in this position for more than 15 years: Trung Ha- CEO of MTV Networks - Mrs. Judy Mc Grath‚ who has just resigned as the CEO of MTV Networks at the age of 57 –: Phuong Anh 4. Reporter from TIME Magazine (Asia Edition‚ Hong Kong): Nhan 5. Audiences at the talk show: Huyen & Quan
Premium MTV
------------------------------------------------- ------------------------------------------------- CÔNG TRÌNH DỰ THI GIẢI THƯỞNG “SINH VIÊN NGHIÊN CỨU KHOA HỌC” NĂM 2010 ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Tên công trình: -------------------------------------------------
Premium
PRINCIPLES OF ECONOMICS Assignment Group members Nguyen Dat Anh Ho Ngoc Son Nguyen Thai Ha Nguyen Thi Huyen Trang Luyen Trung Kien Article’s link: http://news.bbc.co.uk/2/hi/7048600.stm Wednesday‚ 2 January 2008‚ 22:36 GMT What is driving oil prices so high? Oil prices have hit a record high at $100 a barrel. Prices have doubled from the rates seen in January 2007 and more than quadrupled since 2002. What factors are causing this unremitting increase and what are the likely consequences
Premium Supply and demand Petroleum Peak oil
Links: 1) Báo Mới‚ 2012‚ viewed 27 January‚ http://www.baomoi.com/Khung-hoang-no-cong-chau-Au-Khoi-u-bat-dau-di-can-Ky-cuoi/45/5432699.epi 2) Báo Mới‚ 2012‚ viewed 28 January‚ http://www.baomoi.com/Vang-dat-muc-gia-trung-binh-2000-USD-trong-2012/126/8184325.epi 13) Government of Western Australia‚ 2008‚ viewed 28 January‚ http://www.perthmintbullion.com/blog/blog/12-08-17/World_Gold_Council_Gold_Demand_Trends_Second_Quarter_2012.aspx 14) ITM Trading‚ Inc.‚ 14231
Premium Precious metal Trigraph Gold standard
THE EVERGREEN STATE COLLEGE Winter Quarter 2015 Business Innovation and Stewardship (BIS) Case study: Saxonville Sausage Company TRUNG NGUYEN Questions: 1. What is the current situation? 2. How was the research methodology determined? Develop a research design and explain what behaviors‚ demographics and lifestyle components you deem important and why. 3. What were the research results? Select two different positioning territories in case Exhibit 6. Trace back through the case‚ using Exhibit
Premium Sausage
TRADITIONAL VIETNAMESE GAME BOAT RACING Table of contents Chapter I : Introduction………………………………………………………………………. 1. Rationale…………………………………………………………………………………… 2. Objectives of the study…………………………………………………………………….. 3. Scope of the study…………………………………………………………………………. 4. Research methodology…………………………………………………………………….. Chapter II : Body……………………………………………………………………………… I. Boat racing in Nhuong Ban…………………………………………………………………
Premium Tourism Vietnam World Tourism Organization
AT 32‚ one of my clients (I’ll call her Jennifer) had a lavish wine-country wedding. By then‚ Jennifer and her boyfriend had lived together for more than four years. The event was attended by the couple’s friends‚ families and two dogs. Readers’ Comments Readers shared their thoughts on this article. When Jennifer started therapy with me less than a year later‚ she was looking for a divorce lawyer. “I spent more time planning my wedding than I spent happily married‚” she sobbed. Most disheartening
Premium Trigraph
Introduction Personal Development Plan (PDP) is a specific plan for your future in short-term of six months or twelve months. It is necessary that you have objectives set up for yourself‚ and plans and actions to be taken in order to achieve those objectives. Following PDP is a good way to improve yourself‚ and to acquire skills and knowledge. Therefore‚ it is advisable to continue doing PDP one after another. Also‚ PDP includes your CV‚ so you can update it with new experiences or skills acquired
Premium Management Time