Yamaha Motor Objectives In an effort to satisfy its loyal customers‚ Yamaha Motor Philippines‚ Inc. launches its service campaign‚ dubbed as the "Yamaha At Ur Service". Our campaign’s objectives are as follows: 1. To provide periodic and preventive maintenance to Yamaha customers‚ in order to lengthen the motorcycle’s life‚ as well as to make it safer for road use. 2. Promote YAMALUBE to Yamaha motorcycle owners. Changing the motorcycle lifestyle in the Philippines is one
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Ever since its founding as a motorcycle manufacturer on July 1‚ 1955‚ Yamaha Motor Company has worked to build products which stand among the very best in the world through its constant pursuit of quality; and at the same time‚ through these products‚ it has sought to contribute to the quality of life of people all over the world. Following on the success of our motorcycles‚ Yamaha began manufacturing powerboats and outboard motors in 1960. Since then‚ we have used our engine and FRP technology as a
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IN COMPANY TRAINING REPORT On “MARKETING STRATEGY OF YAMAHA PRODUCTS” at YAMAHA MOTORS INDIA PVT. LTD. Faridabad. Submitted in partial fulfillment of the requirement of Bachelor of Business Administration (BBA)‚ Guru Jambheshwar University of Science & Technology‚ Hisar. Training Supervisor: Submitted By: Mr. A. C. Yadav Rahul Rao B. B. A. 3rd Yr. Enrollment No.: 06511120036 Session : 2008-09 [pic] Directorate of Distance
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Company Profile Yamaha Motor company ltd. is a Japanese motorized vehicle-producing company‚ which was founded on July 1‚ 1955. Yamaha Motors manufactures and sells motorcycles‚ all-terrain vehicles‚ boats‚ snowmobiles‚ outboard motors‚ personal watercraft‚ pools‚ utility boats‚ fishing boats‚ outboard motors‚ diesel engines‚ 4-wheel ATVs‚ side-by-side vehicles‚ racing karts‚ golf cars‚ multi-purpose engines‚ generators‚ water pumps‚ snowmobiles‚ small-sized snow throwers‚ automobile engines‚ intelligent
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Resource Department. Thereare always disgruntled employees who complain that change has adversely affected them.There are employees who believe in status Quo and believe that if a system is working‚there is no point in changing it. Escorts going out and Yamaha coming in was a change that influenced each other andevery employee working on all levels. Strangely though‚ the resistance to this majorchange and to all subsequent decisions taken to enforce the change was minimized‚. Itonly depicts the success
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operations and performance on a consolidated basis. In the business parlance ‚ Strategic Business Unit (SBU ) means “an independent work unit within an organization that thrives on its distinctive business capabilities in a competitive market place The case study of Godrej Consumer Products Ltd (GCPL) has been presented here to highlight the strategies followed in its fast growing FMCG division as a SBU I. A brief study of the economy and FMCG market in India The Indian economy grew at a much slower
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study I am able to find out the present status of the automobile industry (2-wheeler) in India. In this project I also review other research done for the 2-wheeler bikes. Through this project I study the distribution and marketing strategy adopt by YAMAHA Company. This project help me know about the most influencing media to create awareness regarding 2-wheelers. “The marketer’s watchwords are quality‚ service‚ and value.” ….. Philip Kotler 1.2 SCOPE OF THE PROJECT : The
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Introduction To Yamaha Company The Japanese company was well known for its musical instruments‚ but in 1955 it began producing motorcycles. It began with simple and inexpensive machines but has grown to its position as a power sports powerhouse‚ offering some of the best sport bikes‚ cruisers and off-road bikes on the market. It ranks second only to Honda as the leader among Japanese manufacturers. At 1851 Torakusu Yamaha is born. He will train as a watchmaker and make his first reed organ in his
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manufacturers which have a lot of marketing strategies to attract target customers. Yamaha has made a lot of effort to expand the product which ensure the quality as well as reasonable price. With the same background of macro environment in the same market‚ there are many competitors that can be listed out as Honda‚ Suzuki…etc. targeting at extended problem solving‚ in other words‚ complex buying behaivours‚ Yamaha motor Vietnam have provided a range of products which currently stands in different stages
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2‚849 ------------------------------------------------- New Yamaha YZF R15 | Review‚ Pictures & Specification (150cc Bike) ------------------------------------------------- Advert. ------------------------------------------------- Much awaited Yamaha’s YZF - R15‚ a 150 cc sports bike is finally out on Indian roads. The bike today announced by Yamaha Motor Pvt. Ltd. contains true Yamaha Racing DNA. The bike‚ Super Sports Yamaha R15 is expected to set all new standards in design and performance
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