CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Information technology (IT) is a strategic resource that facilitates major changes in competitive behaviour‚ marketing and customer service (Kotler‚ 2007:312). In other word‚ it is the automation of processes‚ controls‚ and information production using computers‚ telecommunications‚ software and ancillary equipment such as automated teller machine and debit cards. It is a term that generally covers the harnessing of electronic technology for the
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Sustainable Development in Africa (Volume 12‚ No.7‚ 2010) ISSN: 1520-5509 Clarion University of Pennsylvania‚ Clarion‚ Pennsylvania SUSTAINABLE DEVELOPMENT: THE ROLE OF CHEMICAL TECHNOLOGY IN THE INDUSTRIALIZATION OF NIGERIA E. M. Okonkwo‚ O. J. Okunola and C. S. Ezeanyanaso National Research Institute for Chemical Technology‚ Basawa‚ Zaria‚ Nigeria ABSTRACT Like any nation in the world‚ the challenges facing the sustainability of technological advancement of chemical industry in Nigeria today
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PAGE THE ROLE OF MIDDLEMEN IN NIGERIAN ECONOMY (A CASE STUDY OF ANAMBRA NEW MARKET) BY OSAKWE ONYINYE THERESA FPN/S01/2009/2010/NDMKT/1091 TO THE DEPARTMENT OF MARKETING SCHOOL OF BUSINESS STUDIES FEDERAL POLYTECHNIC NASARAWA NASARAWA STATE IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF NATIONAL DIPLOMA (ND) IN MARKETING NOVEMBER 2010 APPROVAL PAGE I hereby submit this project for approval having met the requirement for the award of National Diploma (ND) in marketing in Federal
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International Marketing Plan Report (Pizza Hut) (Target Market-Nigeria) Submitted to: Dr. Jawahitha Sarabdeen Subject: Marketing in a Global Economy (TBS982) Due date: 5th December 2013 Prepared by: Nithin Suresh 4465702 Noel Philip 4471350 Mohammed
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Industrial Relations‚ Labour Productivity and National Development in Nigeria: The Roles of Labour Unions in Nigeria By: Abbas Bashir Department of Geography Modibbo Adama University of Technology‚ Yola E-mail: bashirmafindi@yahoo.com Abstract: The aim of this Paper is to briefly examine historical and conceptual bases of industrial relations and the role of labour unions in the process of national development in Nigeria. In doing so we regard Industrial Relation (IR) as an essential part of management
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PRODUCTS MARKETING INDUSTRY IN NIGERIA: WHAT ARE THE ISSUES? ABSTRACT: The process of getting petroleum products off refineries and getting them to the costumer has become one of the biggest industries in the energy sector‚ with so much economic implications. Interestingly‚ petroleum products market is quite unique from the crude oil market‚ owing to the scale of operations‚ unique demand and market size. Petroleum products marketing is such
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THE IMPACT OF TECHNOLOGY ON MARKETING IN NIGERIA BY EMMANUEL OMOBHUDE IRABOR COMPUTERS AUCHI ABSTRACT With a few exceptions‚ available literature tends to uphold the view that technology has become a universally relevant concept in every business organization. Some argue that a consistent and positive relationship exists between Marketing and Technology. This paper therefore‚ proposes that with its effects on marketing‚ organizations and practitioner can create a symbiotic
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THE PROBLEMS AND SOLUTIONS OF MANPOWER DEVELOPMENT IN NIGERIA. Omotosho Fatimah Olamide Department of Economics‚ University of Lagos INTRODUCTION The development of indigenous manpower to serve as the propelling force for national growth and development is no doubt a key to Nigeria’s socioeconomic and political development. Manpower utilization could be defined as “the existence of skilled
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licensed brewing arrangements. In Nigeria it trades under the name Guinness Nigeria and will be referred to as such from this point. Over the past few years Africa has been Diageo’s most dynamic growth region‚ delivering the highest proportion of its global growth. Guinness is by far Diageo’s largest brand in Africa accounting for over 30% of the region’s turnover and profits. Moreover in the last few years it has consistently delivered double digit growth. Nigeria overtook Ireland in 2007 as the
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Economy Transdisciplinarity Cognition www.ugb.ro/etc Vol. 15‚ Issue 1/2012 103-111 The Role of Banks in Capital Formation and Economic Growth: The Case of Nigeria Alex Ehimare OMANKHANLEN Covenant University‚ Ota‚ Ogun State‚ NIGERIA alexehimare@yahoo.com Abstract: This study investigates the role of banks in capital formation and economic growth: The case of Nigeria for the period 1980-2009. The economies of all market-oriented nations depend on the efficient operation of complex and delicately
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