Micro Macro A company ’s marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management ’s ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors
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Chapter 2 Macro Environment The Macro Environment Demographic Figure 2. [ 1 ] (Taylor‚ 2009) The different types of music that exist are often subject to a lot of discussions and used as ice-breakers when meeting new people. It is hard to find somebody who does not like music at all‚ but the taste of music is often diverse and broad. This often depends not only on the gender of the people‚ but also on the age and what kind of music was popular when they were growing up and that they were exposed
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Task B your work role Bi Describe the terms and conditions of your employment as set out in your contract of employment or employment agreement. Health and safety It is your duty and responsibility to familiarise yourself with‚ and to comply with the company’s or any third party’s health and safety policies and procedures. Rate of pay Your rate of pay is £7.50 week days and £8.50 weekends per hour; the company will review your pay annually and advise you in writing of any pay change
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product design; as it keeps changing once in four weeks. (The Economists‚ 2005) http://www.studymode.com/essays/Expansion-Of-The-Spanish-Clothing-Retailer-353870.html Executive Summary The main goal of this report is to analyze the environment how Zara wil be marketed and launched in India.
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The analysis of PARKnSHOP’s task environment PARKnSHOP is the leading supermarket chain in Hong Kong‚ with an unrivalled reputation for giving customers outstanding value for money‚ the higest quality in fresh food‚ an unmatched range‚ and world-class service. Our supermarket mainly target at resident population‚ especially resident families in the city. They have stable job and stable income. Customers include the old‚ housewives‚ young people‚ office worker. Our supermarket mainly sell
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how the macro environment impacts upon industries 1. Introduction To answer this question‚ I will use Toyota as an example of an automotible industry within South Africa. An industry can be defined as a group of companies that satisfies a specific customer need. 2. Economic forces Since economic forces can change the health of the economy‚ they also have a direct impact on the broader industrial competitive environment. The four most important of these forces are: • the growth rate
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share holders who were accorded the last place in the priority list of company. Nordstrom working as departmental store in the retail industry would be effected by all the forces in the marketing environment. Nordstrom’s competitors are Wal-Mart‚ & K-Mart‚ and Carrefour. SWOT Analysis for Nordstrom: Strength: It was rationalized by the promoter that if customers are satisfied by the services and the best service could only be offered by highly motivated employee (sales force)
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Task B- Your work role Bi: I’m employed as a Care Assistant working at Croft Manor care home‚ 28 Osborn Road‚ Fareham Po16 7DS. Or any other home operated by the company within reasonable travelling distance of this address. My rate of pay is £6.75 per hour. Payable monthly by credit transfer. I’m contracted 36 hours a week. I am also required to work at weekends‚ in the evenings and at night and public holidays as part of my normal working week. I am enticed Annual Holiday‚ this runs from the 1st
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HISTORY OF BRANDING: Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization ’s most valuable assets. In the field of marketing‚ brands originated in the nineteenth century with the advent of packaged
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Macro Environment: “The major external and uncontrollable factors that influence organisations decision making and affects its performance and Strategies” is called Macro Environment. Macro Environment can be studied through different analysis‚ there are several but mainly used are PESTLE analysis and SWOT analysis. Sainsbury’s Overview: Sainsbury’s was established by John James and Mary Ann in the year 1869 as a small dairy shop. In very short time the store became popular for selling good and
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