THE ROLE OF MARTEKING MIX IN AN ORGANISATION ABSTRACT: The marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. The main objective of this study is to understand the role of marketing mix. This study can be used as a tool to assist in pursuing marketing objectives. Marketing mix: is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand ’s offering‚ and
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If you’ve ever laced your fingers together‚ turned your palms away from you and bent your fingers back‚ you know what knuckle popping sounds like. Joints produce that CRACK when bubbles burst in the fluid surrounding the joint. Joints are the meeting points of two separate bones‚ held together and in place by connective tissues and ligaments. All of the joints in our bodies are surrounded by synovial fluid‚ a thick‚ clear liquid. When you stretch or bend your finger to pop the knuckle‚ you’re causing
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1) Explain whether competence-based thinking is more suitable for e-business strategy formulation than the activity-based approach outlined in the value chain concept. Competence-based thinking focuses heavily on the resources and capabilities of a firm. It is thought to take a resource-based approach towards creating competitive advantage (Core competence‚ 2010). It considers how the different recourses and capabilities of a firm are used in conjunction with one another. Rather than looking
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based sectors‚ for example‚ the manufacture of ICT devices‚ pharmaceuticals‚ telecommunications and other ICT based sectors‚ R & D‚ skills and human capital development becomes a central issue for policy makers and practitioners engaged in economic development both at the national and regional level (OECD‚ 1996). The study of economic growth must start with the study of the people who produce it. They work with their own hands‚ design‚ build and operate the machines of production‚ and structure
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of rapid and far-reaching change for many women but life for women in some parts of the world still remains harsh. Even where females have experienced great advances like those in Canada‚ there are still some similarities between their economic role today and the role of women in the 1900s. During the 19th and 20th century‚ attempts were made to define and extend human rights but most of these struggles ignored or denied the rights of more than half the human race women. It was unsurprising that
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Mass media in Nigeria Prior to the revolution of the Information and Communication Technology (ICT)‚ the television‚ radio and print media had been the main source of mass communication. The development of mass media in Nigeria dates back to 1970 with the print media being the first having a coverage of about 45% with more penetration in the urban areas. The radio soon followed having a more widely reached audience though the availability of the radio at earlier stages was low and in 1990 then
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Does Economic Development always lead to Improvements in Livind Standards? Economic growth and economic development are often thought to be synonymous but although the two are closely linked‚ there are crucial differences in their meanings. Economic growth is defined as ’a rise in the total output (goods or services) produced by a country’. It is measured by the percent rate of increase in the gross domestic product (GDP). Economic development as defined by Todaro is "not purely an economic phenomenon
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THE ROLE OF EDUCATION IN NATIONAL DEVELOPMENT* Josua Cavalevu Secretary‚ Prime Minister’s Hurricane Relief Committee‚ Fiji. INTRODUCTION I present these thoughts as a private citizen of Fiji‚ as one who has some concern for this issue; so in sharing these thoughts with you I admit that I am not an educationist‚ and really do not have any professional justification for speaking on this subject. All I can claim for myself‚ however‚ is an interest in the subject of education in the broadest sense
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TAXATION AND FISCAL REGULATIONS IN NIGERIA INTRODUCTION The Nigerian Tax System has undergone significant changes in recent times. The Tax Laws are being reviewed with the aim of repelling obsolete provisions and simplifying the main ones. Under current Nigerian law‚ taxation is enforced by the 3 tiers of Government‚ i.e. Federal‚ State‚ and Local Government with each having its sphere clearly spelt out in the Taxes and Levies (approved list for Collection) Decree‚ 1998. Of importance at this juncture
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society. Nigeria with its rather unfair share of the canker worm has as its greatest threat the endemic and malignant nature of corruption. You bribe to get your child into a school‚ you pay to secure a job and you also continue to pay in some cases to retain it. corruption indeed is a bane of any nation. This research work discuses the possible causes of corruption in addition to its effect which seems to rooted in socio- cultural practices and the political and economic realities of Nigeria.
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