Int. J. Services‚ Economics and Management‚ Vol. X‚ No. Y‚ xxxx Service quality‚ image and loyalty towards Malaysian hotels Tat-Huei Cham* Faculty of Accountancy Management‚ Universiti Tunku Abdul Rahman‚ Bandar Sungai Long‚ 43000 Kajang‚ Selangor‚ Malaysia E-mail: jaysoncham@gmail.com *Corresponding author Yalini Easvaralingam Faculty of Business‚ Communications and Law‚ INTI International University‚ 71800 Putra Nilai‚ Negeri Sembilan‚ Malaysia E-mail: yalini.easvaralingam@newinti
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MARKETINGMANAGEMENT RELATIONSHIP BETWEEN GREEN MARKETIN AND SOCIETAL MARKETING CONCEPT FOR CORPORATE IMAGE BUILDING OF A FIRM (AS A MARKETING MANAGER) CONCEPT OF SOCIETAL MARKETING Societal marketing concept holds that the organisation is to determine the needs and interest of the target market and to deliver the satisfaction more effectively and efficiently than competitors in a way that preserves or enhance the consumers’ and society’s well being. Societal marketing aims towards optimising
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Table of Contents Background for the research paper. 1 Task 01 - The Assessment of Research Paper 2 1.0 The Practical Area of the research 2 2.0 Examples Of Other Studies Conducted Along The Researchers’ Guidelines. 2 3.0 Explanation of How The Researcher Uses Relevant Literature To Build His Arguments While Comparing And Contrasting Other Researchers Work. 3 4.0 Explanation of the Research Design 4 5.0 Recommendation of the Study 5 6.0 Limitation of The Study 6 7.0 Research topics
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Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques
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Impact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness‚ extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and celebrities generally differ from the social norm and enjoy a high degree of public awareness. The term Celebrity refers to an individual who is known to the public actors e.g
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CUSTOMER LOYALTY EFFECT ON FAST FOOD BRAND RETENTION 1.0 Background of Research 2.1 Problem Statement Based on the analysis from Euromonitor International (2010)‚ the report indicated that consumer spending on food has increased over the years‚ from RM 32‚317.8 million (2005) to RM 44.121.5 million (2010). According to Abdul Rehman Muhammad‚ Zia-ur-Rehman and Dr. Waheed Akhtar (n.d.)‚ creating loyalty about any brand and to retain customers is an essential and crucial element and
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Loyalty and its Role in the Employee and Employer Relationship For many businesses‚ employee loyalty is a prerequisite for any job seeker in the marketplace‚ especially now that the economy is still recovering from a major recession. Employers are picking from a large base of potential employees‚ and selecting the right one isn’t all about skills and experience; should a company suspect that an employee is a potential liability with respect to loyalty‚ the large population of available replacements
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Marketing Management | Chapter 5Creating Long-term Loyalty Relationship | | By : Carlo Lukman Windarto Taufan Tito Dini Anggriani Dina Tambunan | Magister Management Universitas Gadjah Mada Creating Long-Term Loyalty Relationships MAKARIZO A. Makarizo Customer Loyalty Program In order to increase customers perceived value Makarizo apply what they called : Seasonal Promo. It is a promo where a bunch of products were sold as one package that comes with several extra
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WHAT CAN DAMAGE TO A BRAND IMAGE? CITE SOME EXAMPLES An organization’s brand is its heart and spirit. It’s a living thing‚ to be treasured‚ cherished and nurtured. It’s your reputation and promise – how you walk and talk and behave in business. It’s about integrity. Even more important‚ a brand is how others see‚ perceive and speak of you. It’s not something that can be contrived by a new coat of whitewash or silly‚ self-serving slogans. An organization’s brand – whether major corporation or entrepreneurial
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Mankato The Relationship between Social Media Use and Consumer Brand Engagement Joshua Stein – Minnesota State University‚ Mankato 08 FallAbstract The use of social media by businesses as a communication tool has grown rapidly in recent years. Despite this rapid adoption‚ little is known about the use of social media among consumers and its effect on brand behavior. This research study aims to fill this gap by investigating the relationship between social media use and consumer brand engagement
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