INNOVATION STRATEGY IN A GLOBALIZING INDUSTRY: A CASE STUDY OF THE WINE INDUSTRY By Orlando-Marian Voica THESIS Submitted to School of Public Policy and Management‚ KDI in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION 2002 INNOVATION STRATEGY IN A GLOBALIZING INDUSTRY: A CASE STUDY OF THE WINE INDUSTRY By Orlando-Marian Voica THESIS Submitted to School of Public Policy and Management‚ KDI in partial fulfillment of the
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I. Introduction Wines have been one of the favorite beverages in the world. Many Europeans nowadays prefer wine to water as a daily beverage like their ancestors many centuries ago‚ despite of its bad effects in the health when consumed excessively. Different varieties of the grapes and strains of yeast produce different type of wine. Wines are alcoholic beverage that is usually made from grapes and other fermented juice like apples and berries. The fermentation takes place in the district origin
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http://www.wine.zeani.com/newworldwine_oldworldwine/index.htm Old world wines include the wines of Europe. Countries producing old world wines are: 1. France 2. Italy 3. Spain 4. Portugal 5. Germany On the other hand‚ new world wines would include everybody else. Some of the most popular new world regions are: 1. The USA‚ especially California 2. Australia 3. Chile 4. Argentina 5. New Zealand 6. Canada 7. South Africa In the old world‚ fruit is subjected to higher
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Executive Summary The United States wine industry is a 12 billion dollar industry and is composed of 7‚000 wineries and around 1‚800 different companies. The three major companies within the industry are Constellation brands‚ E&J Gallo‚ and The Wine Group Inc. The industry has made its way through the economic crisis at a better rate than some of the other U.S industries however in order for them to continue to see any type of growth it is important that they acknowledge their issues and find
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Type of wine Rose wine Character of the wine Dry‚ full bodied‚ typical flinty taste Food harmony (2 dishes) Seared cod with red wine sauce‚ Sautéed chicken with wild mushroom. Commercial argumentation This beautiful Pinot Noir opens up with very aromatic flavors. It is essential summer wines‚ easy to drink fresh and fruity. It has a lovely red fruit aromas with the smooth end. Cost& sale price 2009 Dôle Blanche‚ Charrat‚ Verteys Price: 14 Chf. References: Swiss Wine Growers Association
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Wine is a beverage that has grasped the attention of many individuals throughout the world. Actually‚ studies show that there are over 1‚300 varieties of wine in the world today. Amongst all of these wines‚ Chilean Wine is a popular finding that goes a little ways back. Chile is described to be a long‚ skinny country on west coast of South America. Its climate fluctuates right at enough to accept numbers of different grape varieties to grow there. The two largest impacts on the climate of Chile
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9-910-405 AUGUST 13‚ 2009 CHRISTOPHER A. BARTLETT Global Wine War 2009: New World versus Old “We have the people‚ expertise‚ technology and commitment to gain global preeminence for Australian wine by 2025. It will come by anticipating the market‚ influencing consumer demand‚ and building on our strategy of sustainable growth.” — Sam Toley‚ CEO of Australian Wine and Brandy Corporation. “By phasing out the buyback of excess wine and increasing incentives for farmers to uproot their vines
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Celsius. Valleys can be very rainy and windy. Soil Composition Very Calcareous soil‚ limestone. The soil has perfect balance between permeability and the ability to store humidity from the rain in case of drought. Type of wine A dry sparkling Champagne. Character of the wine Fresh and complex. Has a taste of green apples and nuts. Food Harmony Pol Roger is good with for example oysters and caviar. The saltiness goes very well with the freshness of the champagne. Also nutty cheeses like Edam
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ingredient for brandy such as the French Cognac or the French Armagnac is not grape (T) Calvados is a French dark spirit made from apple (T) Tequila is a Mexican spirit made from the distillation of Agave plant (T) Kirsch is the distillate of cherry Beaumes de Venise‚ Madeira and port (F) Port wine is fortified after fermentation has finished (F) Tawny port should be decanted before service (F) Madeira is a French island (T) Beaumes de Venise is a French fortified wine Mendoza‚ New South Wales &
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ASSOCIATION OF WINE ECONOMISTS AAWE WORKING PAPER No. 1 Editor Victor Ginsburgh THE IMPACT OF GURUS: PARKER GRADES AND EN PRIMEUR WINE PRICES Héla Hadj Ali Sébastien Lecocq Michael Visser April 2007 www.wine-economics.org The impact of gurus: Parker grades and en primeur wine prices H´la Hadj Ali† S´bastien Lecocq‡ Michael Visser§ e ‚ e ‚ September 2005 ∗ Abstract The purpose of this paper is to measure the impact of Robert Parker’s oenological grades on Bordeaux wine prices. We study
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